Assignment Title: Weekly Integration Assignment 07
Date: 4 July 1776
1. After reviewing chapters 14, 15, 16, and 17 of the Kotler and Keller text, and using specific information derived from the text, provide a brief comment about each of the following:
a. The benefit to an organization of formulating an effective communications plan; please include an assessment of the benefit of organizational understanding of the response hierarchy model when planning (consider information from pages 224 – 228 of the text and any previous chapters covered to date). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here]
b. How an organization can select the most effective advertising campaign to reach the target audience and promote the organizations positioning. Include a brief assessment of the brand equity impact for inadequate campaign planning (consider information from pages 236 241 and all other appropriate chapters of the text covered to date). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here]
c. Describe how social media differs from word-of-mouth and what precautions should be considered in the management of social media influencer. Assess the impact of effectively measuring social media efforts and word-of-mouth efforts (consider issues covered in pages 253 – 256 of the text and any previous chapters covered to date). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here]
2. After reading the companion article (Can Old Media Enhance New Media?); provide a recommendation to a group of executives regarding how a firm can benefit from the balance of traditional advertising and the SEM and SEO generated content. Please use appropriate APA citation and attribution rules for all information sources. [body of response]
3. After reading the companion article (The End of Solution Sales); provide an executive summary for executives regarding the main importance points provided in the article, especially the significance of effective insight selling. Please use appropriate APA citation and attribution rules for all information sources. [body of response]
The term briefly (or brief) suggests a limit of no more than 500 words per response. References Cited: [use APA style and cite/reference all material used in support of responses provided]
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