The comprehensive exam is designed to measure students’ level of knowledge and understanding of the core components and program level objectives of the sports management master’s degree program. Objectives 5 and 6 are listed below. Please share your thoughts regarding how you feel the objective was met through your coursework.

Program Level Objectives

· Identify and apply concepts and theories of marketing to sports-related enterprises to include internal and external sources of marketing information, marketing theory, industry segmentation, marketing mix, sport sponsorship, licensing, venue and event marketing, and image enhancement.

· Apply qualitative and quantitative research practices to sports management issues and problems through the development and assessment of research proposals and concluding with the analysis and communication of data.