Using the textbook (Chapter 13) and the instructor’s material, identify each ad’s design components such as target market, source (the type of magazine, newspaper, etc.), purpose, message content, execution style, and layout design. Then, evaluate the ad’s effectiveness. A “good” ad has congruity and synergy among all these components (That is, it has the right source, right content, right style, and right layout and design for its target market and purpose). Also, discuss what you would change to further improve the ad’s effectiveness. Components of Promotion Assignment Please use the following outline for assignment submission. Each component will equally contribute to your total grade. Provide a copy of the ad with the write-up. Target Market: Each advertising piece is designed with a target audience in mind. Who is the target market(s) of the ad? Examples would be VALs segments, millennials, generation X, business travelers, female business travelers, meeting planners, travel agents, investors, senior travelers, families, high rollers, weekend travelers, golfers, and the general public. Be as specific as possible and include individual characteristics of the target market (demographics, benefits sought, psychographics, etc.) Source and Date of Publication: For example, Conde Nast Traveler, 09/01/2020. Discuss if the source is suitable for reaching the target market of the ad. Purpose: Each ad should have a purpose and specific objectives.The purpose of an ad would be informative, persuasive, and/or reminder.The specific objectives would be positioning, differentiation, creating an image, communicating certain benefits, obtain immediate action, steal from competitors, and so on. An ad may have more than one objective; however, a good ad should not have many objectives not to confuse the target market. Message Content: The message content of an ad may fall into one or more of the three types of appeals: rational, emotional, and moral. Message Execution Style: Message execution style is related to how the message is said. Particularly, the slogan (headline) of the ad should get the attention of the target market. There are different message execution styles a company can use to deliver the desired message, and you should be able to identify the style of the ads of your choice. For a list of message execution styles, please refer to Chapter 13 of the textbook and your instructor’s powerpoint presentation. Layout and Design: This, to a great extent, will contribute to an ad’s attractiveness and eye-catching design, which includes borders, pictures, icons, colors, fonts, as well as the layout of text and pictures. Your Suggestions: Once you identify and evaluate your ad’s components, you can go ahead and assess its effectiveness as a whole. A ‘good’ ad has consistency and synergy among all these components (that is, it has the right source, right content, right style, and right layout and design for its target market and purpose). The ad’s design will always start with the target market in mind, and all the components discussed above should complement each other in reaching them. There is always room for improvement! In this section, you will discuss what you would do differently to increase its effectiveness. In general, you will have more to discuss for a “bad”ad in this section.

Mastering the Art of Online Learning: Your Guide to Acing Online Courses

Introduction

In recent years, the popularity of online courses has skyrocketed, offering learners the flexibility to acquire new skills and knowledge from the comfort of their homes. However, succeeding in online courses requires a different approach compared to traditional classroom settings. To help you make the most of your online learning experience, this article presents essential strategies and tips to ace your online courses.

1. Set Clear Goals and Plan Ahead

Before embarking on an online course, establish clear goals and objectives. Determine what you hope to achieve by the end of the course and break down your goals into manageable milestones. Create a study schedule that aligns with your other commitments, ensuring you allocate dedicated time for coursework, assignments, and revision.

2. Create a Productive Study Environment

Establishing a conducive study environment is crucial for online learning success. Find a quiet, well-lit space where you can concentrate without distractions. Remove any potential interruptions, such as notifications from social media or email. Organize your study materials and have a reliable internet connection to ensure seamless access to course materials.

3. Actively Engage in the Course

Active participation is key to mastering online courses. Engage with course materials, including videos, readings, and interactive components. Take comprehensive notes, highlighting key concepts and ideas. Participate in discussion boards, forums, and virtual meetings to interact with instructors and peers, fostering a sense of community and enhancing your understanding of the subject matter.

4. Manage Your Time Effectively

Online courses offer flexibility, but it’s essential to manage your time wisely to avoid falling behind. Create a detailed schedule, allocating specific time slots for coursework, assignments, and studying. Break down larger tasks into smaller, manageable segments to prevent procrastination. Prioritize tasks based on deadlines and dedicate focused time to each one, ensuring consistent progress throughout the course.

5. Develop Effective Communication Skills

Online courses often rely on written communication, making it crucial to hone your skills in this area. Be concise and clear in your written responses, paying attention to grammar and spelling. Actively participate in discussions, asking thoughtful questions and providing constructive feedback to your peers. Regularly check your course emails and notifications, ensuring you stay updated with any important announcements or changes.

6. Utilize Available Resources

Take full advantage of the resources provided by your online course platform and instructors. Familiarize yourself with the learning management system (LMS) and explore its features. Access supplementary materials, such as textbooks, lecture slides, and external resources recommended by instructors. Utilize online libraries, research databases, and tutorial services to deepen your understanding of the subject matter.

7. Stay Motivated and Engaged

Maintaining motivation throughout an online course can be challenging, particularly when faced with competing priorities or a lack of face-to-face interaction. Set short-term goals and reward yourself upon their completion. Connect with fellow learners through virtual study groups or online forums to foster a sense of camaraderie. Regularly remind yourself of the benefits and personal growth associated with completing the course successfully.

8. Seek Support and Clarification

Don’t hesitate to seek support or clarification when needed. Reach out to your instructors for guidance or clarification on course material. Utilize online discussion forums to ask questions or engage in collaborative problem-solving. Leverage the support services provided by your course platform or institution, such as technical support or academic advising.

Conclusion

Online courses present unique opportunities for self-paced learning and personal growth. By setting clear goals, creating a productive study environment, actively engaging with course materials, and managing your time effectively, you can maximize your chances of acing online courses. Remember to stay motivated, seek support when needed, and make the most of the available resources. Embrace the flexibility and adaptability of online learning to achieve your educational goals.