The TOWS matrix is the most important step to move into the formulation of strategies. It is based on the SFAS table and requires thinking on strategies that for example uses strengths to take advantage of opportunities or strengths to minimize threats.
You have already completed the SFAS table from BUS485A. Use that table to create the TOWS. The template for TOWS Matrix is TemplateSA-EXH7-TOWS.docx available in Course Resources and the attachments here.
The TOWS matrix supports the writing of Section V.
DUE BY THE END OF THE DAY ON SATURDAY OF THIS WEEK. TOWS IS WORTH 9 % OF THE GRADE or 90 POINTS.
Review of how the SFAS table was built for BUS485A
The SFAS (Strategic Factors Analysis Summary) table is Exhibit 3 of your SA.
Complete the SFAS as described on pages 171-173 in the textbook. Focus on identifying the 10 most important strategic factors. Be sure to keep your SWOT tags on each SF.
Revise the weights to add to 1.0 and the ratings as needed.
You must complete the Comments Column in the table. Repeat or revise your comments for each strategic factor from the previous EFAS and IFAS tables.
Be sure to explain WHY it is a strategic factor; a quantified estimate of the potential impact (QPI) in the future of the SF; how you assigned the weight; and how you assigned the rating; and for Internal SF identify the Core Competencies (CC) and Distinctive Competencies (DC). Use the same quantitative analysis that you did for the EFAS and IFAS to estimate and quantify the potential impacts in the future; the impact on the firm’s future survival; and how well or how badly the firm is handling the SF right now.
Use the SFAS Template provided in Module 5. These are just templates with words of reference. Use your own thinking and words.
How to Create a TOWS Matrix
A good explanation to transition from SFAS to TOWS is in reading TOWS Matrix Handout.docx in Module 5 PPT readings.
Using the SFAS you submitted for your last assignment, create a 2×2 matrix for the TOWS matrix as it is shown in TemplateSA-EXH7-TOWS.docx.
Make sure you have at least 2 strategies in each cell of the 2×2 matrix.