Students must reply to one member for each other group. So, a person in group 1 must reply to one person from group 2 and one person from group 3. Additionally, students must direct the theme of one reply towards a professional reflection, and the other reply towards a Christian application. In other words, students must provide professional insight to one reply, and a Christian worldview perspective to their second reply. Replies must include a minimum of 250 words each for the professional insight reply, and 150 words each for their Christian worldview reply. As for references, students are required to properly cite at least one additional source beyond our textbook or Bible in APA. Students must also include a word count in parenthesis before they list their references in order to get full credit for this assignment. (Students can only quote biblical references. All additional insight must be paraphrased/summarized and cited according to APA standards). DB Grading Rubric for DB Forums 1, 2, 3 and 4. Criteria Content (70%) Content: ThreadQuality of Key Components Levels of Achievement Advanced 18 to 20 points All key components of the Discussion Board Forum prompt are thoroughly answered in the thread. Everything appears intentionally articulated and carefully thought-out Content: Thread- Major Point Support 18 to 20 points Major points are supported by all of the following: • Reading & Study materials; • Pertinent examples (conceptual, recorded and/or personal); • Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts); • At least 2 peer-reviewed source citation, in addition to 1 citations from the course textbook Content: Replies- Key Components 14 to 15 points A contribution is made to the discussion with each reply (2) expounding on the thread. Students successfully provides at least one thread with professional insight and one thread centered around a Christian Worldview application Content: Replies- Major Point Support 14 to 15 points Major points are supported by all of the following: • Reading & Study materials; • Pertinent examples (conceptual and/or personal); • Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts); and • At least 1 peer-reviewed source citations, in Proficient 15 to 17 points Most key components of the Discussion Board Forum prompt are answered in the thread. Content appears rushed, but sufficiently answers the prompts clearly 15 to 17 points Major points are supported by the following: • Reading & Study materials; • Pertinent examples (conceptual and/or personal); • Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts); • At least 1 peer-reviewed source citation, in addition to 1 citations from the course textbook 12 to 13 points A marginal contribution is made to the discussion with each reply (2) marginally expounding on the thread. Students successfully provides at least one thread with professional insight and one thread centered around a Christian Worldview application 14 to 15 points Major points are supported by most of the following: • Reading & Study materials; • Pertinent examples (conceptual and/or personal); • Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts); Developing 1 to 14 points Some key components of the Discussion Board Forum prompt are answered in the thread. Prompts could have been answered a little more clearly Not Present 0 to 0 points No key components of the Discussion Board Forum prompt are answered in the thread. 1 to 14 points Major points are supported by the following: • Reading & Study materials; • Pertinent examples (conceptual and/or personal); • Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts); • At least 1 peer-reviewed source citation, or at least 1 citation from the course textbook 1 to 11 points A minimal contribution is made to the discussion with each reply minimally expounding on the thread or only 1 reply. Students does not successfully provide at least one thread with professional insight or one thread centered around a Christian Worldview application 14 to 15 points Major points are supported by some of the following: • Reading & Study materials; • Pertinent examples (conceptual and/or personal); • Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts); 0 to 0 points Major points are supported by none of the following: • Reading & Study materials; • Pertinent examples (conceptual and/or personal); • Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts); • At least 2 peer-reviewed source citation, in addition to 2 citations from the course textbook 0 to 0 points No contribution is made to the discussion. 0 to 0 points Major points are supported by none of the following: • Reading & Study materials; • Pertinent examples (conceptual and/or personal); • Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts); addition to the course textbook and biblical reference, in current APA format. and • At least 1 peer-reviewed source citations, in addition to the course textbook and biblical reference in current APA format. 4 to 5 points Between 1-2 grammar errors are present and • At least 1 peer-reviewed source citations, in addition to the course textbook and biblical reference in current APA format. 1 to 3 points Between 3-4 grammar errors are present and • At least 1 peer-reviewed source citations, in addition to the course textbook and biblical reference in current APA format. 0 to 0 points More than 4 grammar errors are present Structure (30%) ThreadGrammar/ Spelling Structure: Thread Word Count 6 to 7 points Proper grammar is used. 7 to 8 points Each reply is at least 400 words 5 to 6 points Each reply is 350-399 words 1 to 4 points Each reply is 300- 349 words 0 to 0 points Each reply is fewer than 300 words Structure: RepliesGrammar 6 to 7 points Proper grammar is used 4 to 5 points Between 1-2 grammar errors are present 1 to 3 points Between 3-4 grammar errors are present 0 to 0 points More than 4 grammar errors are present Structure: RepliesWord Count 7 to 8 points Student provides at least 250 words for the professional insight reply; and at least 150 words for the Christian worldview application reply 4 to 6 points Student’s reply is at between 200249 words for the professional insight reply; or at between 100149 words for the Christian worldview application reply 1 to 4 points Student’s reply is at between 150-199 words for the professional insight reply; or at between 50-99 words for the Christian worldview application reply 0 to 0 points Each reply is fewer than 100 words Student’s reply is at fewer than 150 words for the professional insight reply; or fewer than 49 words for the Christian worldview application reply 3 days ago Brittany Reagan Group 1 – Discussion 1 COLLAPSE The promotional mix is the combination of all the tools and resources used to promote, persuade, or encourage consumers of a product or service and the benefits and advantages it offers over competitors (Popescu, 2016). Promotional tools can be used in combination, separately, or to enhance one another, but their major benefit is that they offer organizations an opportunity to sell, create, and generate more of the product or service they are selling (Popescu, 2016). The promotional mix consists of advertising, direct marketing, digital/internal marketing, sales promotion, publicity/public relations, and personal selling. Advertising works because it is impersonal. Organizations work backwards to create paid promotions for their products and services based off of how those viewing the ad will react to what they see; inspiring them to purchase (Belch & Belch, 2021). Direct marketing, which used to primarily be done through the mail, is a combination of multiple activities to create communication for a specific group of consumers; either ones who have been selected or those who have already expressed interest in the organization (Belch & Belch, 2021). Digital and internet marketing revolve around the idea of an interactive network between the organizations and their consumers (Belch & Belch, 2021). This type of marketing offers real-time opportunities for consumers to interact with the marketing by way of social media and the internet. Sales Promotion consists of two different varieties of promotion, consumer and trade, which offer organizations the immediate benefit of sales (Belch & Belch, 2021). These promotions can consist of coupons, samples, contests, sales or other incentives that persuade consumers to make immediate purchases and wholesalers to advertise the organization’s products (Belch & Belch, 2021). Publicity, like advertising, does not have a direct audience. The communication is done impersonally and is not paid by the organization itself, but rather through other media outlets (Belch & Belch, 2021). Public relations deals with relationships between the organization and the greater public and how they are viewed (Belch & Belch, 2021). Personal selling is exactly that; personal. It consists of direct communication between the organization and the consumer by the way of phone calls or in person (Belch & Belch, 2021). Within the promotional mix tools there are areas of significant overlap and variation that allow the tools to work separately and together in order for an organization to promote their product or service (Jha, Aggarwal, & Gupta, 2016). What tool is chosen to promote a product depends on a variety of factors of the promotion such as timing, frequency, and duration (Jha, Aggarwal, & Gupta, 2016). Advertisement overlaps with direct marketing, as direct marketing is a form of advertising, but it differs in that advertising lacks the immediate feedback to a promotion that direct marketing can offer. Sales promotion is similar to direct marketing in that it targets a specific user or group of people that have already been identified. Here though promotion adds some type of incentive to consumers that is not always present in advertising or direct marketing. Like advertising, publicity is impersonal. Neither targets a specific audience like directing marketing and sales promotion does, but offers an opportunity for the product, service, or organization to be spoken about in a broad sense. Publicity though is paid for by someone outside the organization while advertising is paid for by the organization. Personal selling is similar to direct marketing as it also targets a specific consumer, but differs in that it happens through direct communication where feedback from the consumer can be immediately responded to over the phone or in person. Almost all forms of advertising and publicity have been influenced and changed over the years due to the advance in technology allowing for advertising to get to consumers even faster. (Word Count: 621) References Belch, G., & Belch, M. (2021). ISE Advertising and Promotion: An Integrated Marketing Communications Perspective (12th ed.). McGraw-Hill Jha, P. C., Aggarwal, S., & Gupta, A. (2016). Optimal Duration of Promotion for Durable Technology Product in a Segmented Market. Journal of Promotion Management, 22(5), 751–771. https://doi-org.ezproxy.liberty.edu/10.1080/10496491.2016.1185494 Popescu, D. I. (2016). Promotional Mix and Integration of Communication into Management Policy – Case Study. Review of International Comparative Management / Revista de Management Comparat International, 17(5), 466–476. Cierra Richards Group 3 Basis of Segmentation Segmentation Variables Typical Breakdowns Geographic Region Northwest (Eatonville, Washington, 2019) City Size Under 5,000 (Eatonville, Washington, 2019) Statistical Area Census Tract 732 (U.S. Census Bureau, 2019) Media-Television Nielsen Rank: 12 (Zou, 2021) Density Small Town (Eatonville, Washington, 2019) Gender Male; female (Eatonville, Washington, 2019) Age Median: 35-44 years (Eatonville, Washington, 2019) Race/Ethnicity 83.6% White; 8.5% Hispanic; 6.1% 2+ races; 0.9% Demographic Other; 0.6% Asian (Eatonville, Washington, 2019) Life Stage Middle-aged Adults (Eatonville, Washington, 2019) Birth Era Xennials (Lebowitz, 2019) Household Size 2.8 people (Eatonville, Washington, 2019) Marital Status 32.7% Never Married; 45. 8% Now Married; 1.5% Separated; 6.2% Widowed; 13.8% Divorced Income (Eatonville, Washington, 2019) $74,361 Household; $35,011 Per Capita (Eatonville, Education Washington, 2019) 90.4% High School or Higher; 18.9% Bachelor’s Degree or Higher; 3.9% Graduate or Professional Degree (Eatonville, Washington, 2019) Occupation 3.2% Agriculture, Forestry, Fishing, Hunting; 16.1% Construction; 6.4% Manufacturing; 5.5% Wholesale Trade; 12.2% Retail Trade; 4.6% Transportation; 0.9% Utilities; 0.4% Information; 1.2% Finance and Insurance; 3.9% Professional, Scientific, Technical Services; 4.7% Administrative, Support, Waste Management Services; 8.4% Educational Services; 13% Health Care and Social Assistance; 2.5% Arts, Entertainment, Recreation; 1.1% Accommodation, Food Services; 5.9% Other Services; 9.9% Public Administration (Eatonville, Washington, n.d.) Psychographic Personality Traditional; Moralistic; Practical; Self-sufficient; Conservative (VALS-2 Segment Characteristics, 2008) Values (VALS2) Achievers; Believers; Makers; Survivors (VALS-2 Segment Characteristics, 2008) Lifestyle (Nielsen Big Sky Families; Kid Country USA; Country Strong; PRIZM) Campers & Camo (Nielsen PRIZM Premier Segment Narratives, 2016) Needs Price/Value; Convenience; Adventure (Belch & Belch, 2021) Behavioral Retail Store Type Department; Convenience (Belch & Belch, 2021) Direct Marketing Internet (Belch & Belch, 2021) Product Features Situation Specific; General (Belch & Belch, 2021) Usage Rate N/A User Status N/A Awareness/Intentions N/A References: Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill. Eatonville, Washington. (n.d.). Economy in Eatonville, Washington. Best Places. https://www.bestplaces.net/economy/city/washington/eatonville Eatonville, Washington. (2019). Profile: Population, Maps, Real Estate, Averages, Homes, Statistics, Relocation, Travel, Jobs, Hospitals, Schools, Crime, Moving, Houses, News, Sex Offenders. City Data. www.city-data.com/city/EatonvilleWashington.html Lebowitz, S. (2019, August 22). There’s a term for people born in the early ’80s who don’t feel like a millennial or a Gen Xer. Here’s everything we know about it. Business Insider. https://www.businessinsider.com/xennials-born-between-millennials-and-genx-2017-11 Nielsen PRIZM Premier Segment Narratives. (2016, April). Nielsen PRIZM Segment Narratives 2015 – Tetrad. Tetrad. www.tetrad.com/wp-content/uploads/Nielsen-PRIZM-Premier-Segment-Narratives-2016.pdf. U.S. Census Bureau (2019). American Community Survey 5-year estimates. Census Reporter Profile page for Census Tract 732, Pierce, WA. Census Reporter. http://censusreporter.org/profiles/14000US53053073200-census-tract-732-pierce-wa/ VALS-2 Segment Characteristics. (2008). University of Minnesota Duluth. The Department of Marketing. UMN. https://www.d.umn.edu/~rvaidyan/mktg4731/vals2tbl.htm Zou, Simon. (2021, March 14). US Map of Nielsen Media Markets. Popular Blocks. bl.ocks.org/simzou/6459889 Part II: A digital advertisement that came to my computer twice as I was completing this assignment was Amazon promoting their use of electric vehicles when delivering packages. I feel this video was positively marketed to me because typically people in the Northwest are very eco-friendly, however, marketing to someone like me that lives a half hour away from civilization is not ideal because we are too far from big-city amenities. We are too rural for delivery companies to come to us so we can only receive items through snail-mail. I might be slightly more inclined to buy from Amazon knowing that they utilize a greener source of transportation but really it does not affect me much, if at all. There are no charging stations in my hometown like you would see in bigger cities like Seattle, so a gas-powered vehicle is a more reliable option for my community. The demographic that is most interested in electric vehicles are males or females (males hold slightly more than half of electric vehicle ownership), 25-34 years old, working in the nonprofit or private sector. They would likely be left leaning postgraduates with a household income of $35,000-60,000 annually. This target market would likely drive less than 15 miles a day (Sovacool et al, 2018). I believe these statistics are important because consumers who own electric vehicles are likely to feel strongly about businesses utilizing them because they likely share similar values and beliefs. While a limitation of this information is it is based mainly on Nordic populations, I do believe the demographics hold true based on my own experiences with people who own electric cars in Washington State (there was not reliable information readily available for my area). Though there has been speculation regarding personality as a measure for market segmentation, however, it cannot be fully discounted because several people find this to be the most effective basis for segmentation (Belch & Belch, 2021). The VALS2 psychographic for electric car owners would likely be innovators, unlike the people in my hometown, because they are concerned with social issues, growth oriented, and are politically active. Their personality is probably optimistic and compassionate (specifically regarding the environment), and their main need favors health. Because of this, it would also be reasonable to assume electric car owners prefer internet marketing to reduce paper waste and likely shop at specialty stores with an emphasis on fair trade and organic choices. I would also expect their awareness levels to be higher because they are interested in revolutionary ideas. Overall, the target group for this Amazon advertisement values energy efficiency, low-carbon, non-polluting, ecological, low-impact natural, renewable, and sustainable business practices. References: Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill. Sovacool, B. K., Kester, J., Noel, L., & Rubens, G. Z. (2018, June 30). The demographics Of Decarbonizing Transport: The influence of gender, education, occupation, age, and household size on electric mobility preferences in the Nordic region. Science Direct. https://www.sciencedirect.com/science/article/pii/S095937801830030X Purchase answer to see full attachment Tags: christian worldview promotional mix Christian application blend of the instruments promote buyers User generated content is uploaded by users for the purposes of learning and should be used following Studypool’s honor code & terms of service.