Running head: RESEARCH REPORT: SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 1
Research Report: Selling Overseas and Marketing in Another Country
Name
Institution
Instructor
Date
RESEARCH REPORT: SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY
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Table of Contents
Research Report: Selling Overseas and Marketing in Another Country …………………………………….. 3
Selected Country …………………………………………………………………………………………………………. 3
Selected Product and People Attracted by the Product ……………………………………………………… 4
Transportation of the Product ………………………………………………………………………………………… 6
Regional Sales Center ………………………………………………………………………………………………….. 7
Conclusion………………………………………………………………………………………………………………….. 7
Recommendations ……………………………………………………………………………………………………….. 8
References ………………………………………………………………………………………………………………….. 9
RESEARCH REPORT: SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY
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Research Report: Selling Overseas and Marketing in Another Country
The advanced technologies evident across the world currently, has been because of the
increased demands for numerous computer devices consequently, necessitating the discovery of
various devices that can be engaged into the computer for utilization. Certainly, Africa is among
the seven continents of the world that have demonstrated their enthusiasm to embrace the
technological invention. Africa strives to become an economic giant, though the economic
struggles evident in some countries within the continent and this seems to be a reality in the
coming years (Ndemo & Weiss, 2016). The reason behind is that Africa is now the secondlargest computer and mobile accessories market across the world where its largest fraction of
economic growth is grounded on technology investments. This fact makes it clear that marketing
computer accessories are something that should be put into consideration when attempting to
exploit business opportunities in the continent. That said, this research report deliberates about
selling outside the US as well as facilitating marketing operations in another country which
specifically is Kenya.
Selected Country
The United Nations (UN) statistics reveal that African has been segmented into five
divisions namely East Africa, Western Africa, Northern Africa, Central Africa, as well as
Southern Africa. Kenya as a country in Africa is based in East Africa division and its population
is increasing significantly wherein, currently, the country is marked with a population of 44
million where a larger fraction of the population entails the youths who are confined within the
age bracket of 18 and 35 years. A larger section of the Kenyan population spends their time on
social media and this suggests the enthusiasm of the Kenyans to acknowledge the advanced
technology (Ndemo & Weiss, 2016). This has also promoted technology business bearing on
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mind that the country is among the countries with numerous online populations across the world
where this population increases daily.
With the focus on the aspect of cultural traditions, typically its traditions do not restrict
technology utilization and this has been the reason why the country is transforming
technologically speedily. This has therefore promoted computer use alongside other computer
devices. Currently, Kenya is number 6 in terms of the economy across sub-Saharan Africa and
this qualifies it as being the fastest growing economy across the area. It is also noted that it is the
trade and finance regional hub in Eastern Africa as well as being the only country in the region
where traders can gain their entry into the region by first accessing the country. Following its
growth and development in terms of technology, the country has a market-based economy which
implies that its foreign trade policy promotes liberalization (Muchai & Kimuyu, 2017). In 2017,
Kenya was marked with an economy that had an optimistic prospect of experiencing economic
growth where World Bank in conjunction with the International Monetary Fund forecasted that it
was projected to have its economy develop at (6-6.5) % in that order. Considering the assertions
presented above, it is eloquent that Kenya is just a good country to invest in technology.
Selected Product and People Attracted by the Product
The wireless keyboard is a product that was introduced recently into the Kenyan market.
It is among the products manufactured by the company I work for and the company managed to
sale this product to various parts of the world. Reflecting on how Kenyans are attracted to
technology plus how its culture that does not restrict technology among the civilians, then
presenting this product to this country will be a great deal both to the company as well as the
prospective product users (Muchai & Kimuyu, 2017). The benefits associated with the product
will also compel the Kenyan consumers to purchase the product and one of the benefits based on
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the wireless keyboard is based on its aspect of versatility. The keyboard appears in various
formats that can be meaningful in meeting certain needs. High portability level is among the
elements our company highly acknowledges as the materials used to develop the product are soft
and it can easily fit in a small bag. Again, the product is highly waterproof and dustproof and
these are some of the aspects most electronic consumers acknowledge when purchasing an
electronic product.
With the focus on the intended people, Kenya has always put education to be a key
priority and the reason behind was to increase a literate population. Again, those who pursue
learning in colleges, as well as universities, have been engaged in courses where Information
Technology (IT) classes have been made mandatory and this means that this population would be
compelled to get this product as their IT classes will inflict them with the needed knowledge that
will enable them to learn significance of the product (Muchai & Kimuyu, 2017). Considering
these assertions, then it is imperative that the intended market entails the students. Furthermore,
government officers in conjunction with various departments have experienced technological
revolution where their key objectives entail delivering their services with the help of technology
and this has made technology to become the backbone of their operational activities.
Various mobile operators in Kenya embrace the utilization of computer technology with
the primary intent of delivering ultimate services to their clients while remaining competitive in
the services they deliver to their clients. With the focus on the banking sector, banks in Kenya
are also known for optimizing their services to their clients with the help of computer technology
(Muchai & Kimuyu, 2017). The Kenyan health industry also acknowledges computer technology
wherein, specifically they rely on technology to keep the health data of their patients. In Kenya,
healthcare facilities significantly acknowledge the potentiality of the computer to maintain the
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central database where the healthcare professionals that permits the healthcare professionals to
access as well as utilize them whenever necessary. Certainly, these sectors mentioned in this
paper looking at their reliance on technology to facilitate their respective operations demonstrate
their quest to acquire the wireless keyboards once they are introduced into the Kenyan market.
Transportation of the Product
Various means can be engaged when shipping products from the US to Kenya.
Nevertheless, people engage various factors when choosing the shipping a product and with the
focus on the wireless keyboard, it would be integral to focus on how the product can be delivered
safely to the intended market. For this reason, to ensure that the product arrives safely, it would
be appropriate to opt for airline transport (Amankwah-Amoah, Osabutey, & Egbetokun, 2018).
Nevertheless, prior shipping the product, it would be necessary to ensure that all the measures in
conjunction with the procedures have been met which should be in line with the Kenyan laws to
ensure that these procedures have been followed necessarily to restrict trade violations that
would otherwise cut the market.
Adhering the rules of the intended market will be effective because it will necessitate the
approval of the product into the Kenyan market by the Kenya Bureau of Standards (KEBS).
KEBS is a government institution that examines the product to find out if it is safe for consumer
consumption. So, the product will be presented to the Kenyan market as a finished product that
has completed the manufacturing process and ready for consumption after being purchased.
Nevertheless, it would be meaningful to get distributors who will be involved in supplying the
product to various sections of the country (Amankwah-Amoah, Osabutey, & Egbetokun, 2018).
For the product to be distributed necessarily, the distributors will be expected to be versed with
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all target sections of the country as they will be distributing the product to the intended people,
centers, groups, as well as institutions.
Regional Sales Center
After the successful shipment of the product in Kenya, it would be necessary to come up
with a regional sales center. This will be a place where the distributors will be getting the product
and it has been prospected that the ultimate place for setting the sales center will be Nairobi, the
capital city of Kenya. This happens to be the ultimate location because of easier coordination of
activities as well as selling the product to various parts of the country because the city is
strategically positioned at the center of the country (Muchai & Kimuyu, 2017). Nairobi is
centrally placed and this means that it has strategically located where people from various part of
the country can get what they want from the city.
Setting up a regional center in Nairobi is because the city is proximal to its main airport,
Jomo Kenyatta International Airport. To exploit the Kenyan market necessarily, the products will
be sold either in the form of retail or small scale, though this will depend on the appropriate
method. This is because the selling strategy challenges one or a company to go global, present
splendid premises, in conjunction with targeting young minds, specifically students (Muchai &
Kimuyu, 2017). Again, it is necessary to ensure that an optimized product marketing strategy in
conjunction with the integrating various services have been prioritized to ensure that the
company facilitates its operations with the intent of facilitating a uniform growth in its market.
Conclusion
Kenya has a serious potential market for the wireless keyboard and this product tends to
favor the youths, specifically. For this reason, the selling this product in this market will see a
uniform growth in various sections of the country specifically, in various industries such as
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education, health as well as the government at large alongside other sectors (Amankwah-Amoah,
Osabutey, & Egbetokun, 2018). Again, the culture does not restrict technological applications in
the country and this serves as an opportunity for the company to tap this market to advance the
experiences of the Kenyan dwellers when utilizing the product.
Recommendations
•
The company should plot suitable strategies to market the product in various sections of
the country
•
Using media such as television and radio will be meaningful in creating awareness and
so, the company should acknowledge these marketing tools
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References
Amankwah-Amoah, J., Osabutey, E. L., & Egbetokun, A. (2018). Contemporary challenges and
opportunities of doing business in Africa: The emerging roles and effects of technologies.
Technological Forecasting and Social Change, 131, 171-174.
Muchai, D. N., & Kimuyu, P. (2017). Prospects for information and communications
technology-enabled services in Kenya. The case of the mobile money transfer industry.
Muchai, D. N., & Kimuyu, P. K. (2017). Prospects for information and communications
technology-enabled services in Kenya: The case of the mobile money transfer industry
(No. 2017/86). WIDER Working Paper.
Ndemo, B., & Weiss, T. (Eds.). (2016). Digital Kenya: An entrepreneurial revolution in the
making. Springer.

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