SAMPLE MARKETING REPORT SKETCH PLAN   
Identify marketing challenge. Introduce purpose and contents of report.  
Analysis strengths & weaknesses, threats & opportunities, implications for marketing challenge  
Corporate Capabilities Finance, Marketing, Operations, HR  
Industry Analysis PEST: implications for marketing challenge  
Competitive Analysis: implications for marketing challenge  
Consumer Analysis: implications for marketing challenge  
Recommendations (4 Ps can be combined first place you will begin making recommendations)  
Target Market Selection: Who? Why? Objectively defend recommendation; link to challenge  
Product: Changes? Why? Why Not? Objectively defend recommendations; link to challenge  
Placement: Distribution channels. Which one(s)? Why? Why not? Objectively defend your recommendation qualitatively and quantitatively; link to marketing challenge  
Price: How much will each of the players pay? Implications? Objectively defend your recommendation qualitatively and quantitatively; link to marketing challenge  
Promotion: How much money will be spent? On what? Why? Why not? Objectively defend your recommendation qualitatively and quantitatively; link to marketing challenge  
Conclusion – Reconnect to the marketing challenge  
Summary tables that present financial data and results Distribution trade chains Statement of Earnings and other financial statements Pictures, logos, floor plans, diagrams  Sample advertisements Bar graphs, pie charts, etc.  Script / dialog for TV spots, commercials, jingles or radio ads Competitive positioning map