Instructions: Quiz #4 covers topics from Units 4 and 5. Reflect on the following questions, drawn from each chapter, and return a typewritten 200-250 word short essay responding to each of them. Each question is worth 10 points.

Unit 5, Section 2. Remember a time you were caught in a lie, or caught another person in a lie. Tell the story. Which of the methods used in Figure 5.12 (Page 335) helped to find out about the lie?

Unit 5, Section 3. Consider the section on the Extended Parallel Process Model (EPPM) and Fear Appeals (Pages 342-344). Now think of some of the health improvement campaigns you have seen (anti-smoking, or weight loss, or anti-drug, etc.) and talk about one of them. Were the creators of the campaign trying to create an extreme level of fear, moderate level, or low level? How did the campaign make you feel and how did you react to it? Based on how the campaign influenced you (or did not), would you say the level of fear it created was effective?

Unit 5, Section 4. Describe each of the seven competence areas in the Digital Literacy Global Framework (DLGF, Pages 358-360). Which areas are your strongest, and which ones do you believe need improvement? What are some specific strategies you can apply to improve your digital competence in these areas?

Unit 4, Section 1. Describe the type(s) of information (or content) that is shared through formal and informal communication networks of organizations. How is this information similar or different? Further, describe what organizational members accomplish using each of these networks.

Unit 4, Section 3. Define organizational culture and explain why this concept is important to understand. What are the primary differences between the two views of organizational culture (Prescriptive and Descriptive)?