Architectural Assignment
Assignment 1

1. Who does the marketing for the firm? How did he/she learn to do this? [NOTE: if the firm does no marketing, please interview another architect/designer/builder who is involved in marketing]. a

The IT personnel

1. What does the firm define as “marketing,” anyway?

The company include all the activities that promote the products and services of the company.

1. What materials and media are used in the marketing effort? Who prepares them?

The business applies various tools in advertising. The main tools used are business cards and posters. The company has a card that indicates the name, contact information, websites, and the main taglines for the firm. The card also shows the different media accounts that the firm uses. The card is small and easy to carry. The card has allowed the firm to gain more customers from the events that the business owner attends. The posters are more extensive and help to advertise the business to the more significant community.

The IT personnel prepare the business cards while the poster is designed by an external architect who oversees the installation process.

1. Is the marketing effort the same for different types of projects? Clients?

NO, but the clients are treated equally.

1. Why or why not? Give some examples.

The extensiveness of an advert depends on the brand and the profit gained from the product. Products with higher returns are given more attention and allocated more funds while the small brands get lesser. In terms of clients, all are given equal treatment and considered equally significant. For instance, Intercom Homes is an interior design company that designs and decorates houses. A commodity such as wallpapers and wall arts enable the company to earn more profit, and consequently, the marking focuses more on them.

1. Is there a “message” the marketing is trying to express? If so, what is it? How was it developed? By whom? Why? The main theme of the advertising ng is to create awareness among a people on product availability. In addition, the advert indicates the importance of using the brand compared to others. The advert on the 3 D artwork helps inform the consumers of the services offered in the company. The tool also enables to attract more clients to the business.

The company derived the message directly to guide the marketing department.

1. The American Institute of Architects develops print and television marketing/ads for the profession. Does your interviewee think this is a good idea? Why or why not?

Yes The strategy helps to improve the people’s perception of and value of the design.

1. If advertising might bring in more work, would he/she consider using it? If not, why not?

Yes, considering it would help the company to earn more income and profits.

1. In terms of an office budget, how significant is marketing?

The advertising helps the business to analyze the analytics to determine how much to dedicate to the approach and how much the company will gain.

1. How would you market?

Social media marketing is the best mode to advertise business due to the increased popularity

Assignment 2

1. What kinds of clients does the firm have?

The company has both price and relationship buyers.

2. How does the firm define “client relations”?

the bond a business has with the consumers and the way they treat them

3. What kinds of activities are involved?

Providing feedback, learning and teaching each other, communication, and offering support.

4. Who is tasked with primary responsibility for maintaining good client relations? Why this person or persons? Who else gets involved, if anyone?

The guest relations personnel at the front best deal with all client issues and concerns. She also welcomes the customers to the company. However, every employee must ensure that all clients are happy and satisfied to maintain trust.

5. What is an example of a situation where good client relations definitively and positively affecting a project? Explain how it did.

A regular customer wanted to redesign her children’s bedroom. She came to us, and we explained everything, but our prices were a bit higher. Later that week, she got a cheaper offer from another company. However, since we had built faith and trust in her, she decided to take our deal and agree on payment mode.

6. Is there an instance when client relations were not good, and this had an impact? (Details are not necessary if this is a sensitive subject!)

Humans have different personalities, and there was a time a client came and was so harsh on our customer care lady. The lady tried to calm him down, but it did not work; thus, we lost a good contract.

7. Does the firm tend to rely on first-time clients or repeat business for its work? What is the preference? Why?

Repeat customers because they help the business new customers through referrals.

8. How much time is spent maintaining good client relations, as a percentage of a typical work week? 89%

9. What costs are associated with this? Be specific.

Time. Its time consuming focusing on each consumer, ensuring all their needs are met.

10. Is there a single piece of advice regarding clients and how to get along with them that might be shared?

Always maintain your regular customers.

Assignment 3

1. Who does the budgeting in the office? Why is it this person’s responsibility?

Accountant because she is a professional in finance.

2. What kinds of qualities/abilities/training are needed in order to do this work?

Intelligence, highly organized, good communication skills, efficient, and honest.

3. How critical is accurate, thorough budgeting to an office?

It helps to balance between the different business activities, ensuring that the company does not make losses or overspent

4. List the elements of the budget. Be as comprehensive as possible.

Income helps to determine how much money a company is making and from which sources. Fixed expenses involve those expenditures that are unchangeable such as house rent. The flexible expenses refer to other ways the firm spends money even though they are not essential. Emergencies and savings help to fund the unplanned.

5. Explain “office overhead.” What does it include? What proportion of the total is it?

Overheads are costs that help run the business. They include office rent, telephone, internet, and wages. The overheads take about 10 % of the company’s income.

6. How much of the budget do employee expenses consume? What are they?

About 67% of the total income.

7. How much profit can be expected, as a percentage of the total? Explain what profit is. Where does it go, if there is any?

50%- 70%, the profits are used to pay the company’s expenses, develop and expand the business, and the rest is saved.

8. How profitable is architecture/design/construction as a business? Are certain kinds of practice more profitable than others? If so, which types, for example?

Yes, interior design is a profitable business dome activities such as home design, and artwork helped the business to earn more income.

9. When a project “loses money,” just what does that mean? How does the office compensate for such a loss?

Losing money is a major throwback to the company. The company cannot fully recover from the loss.

10. How much of one’s time in a “typical” week is spent on office budgeting issues, for the person doing the budgeting?

About 2 hours on a daily basis.

Assignment 4

1. A brief description of the project (“what”, “where” and “how much”).

Currently, we are designing single family home in national city.

1. The project’s progress (what % complete is it?).

The project is 60 % done, and our staff is determined to finish by the end of the week.

1. Major trades on site currently (framing, mechanical, etc.).

Major trades on site are designing different places such as ADU

1. Construction schedule (on schedule? Behind? Why?).

Our construction schedule is up to date because we have a dedicated team that ensures work is done on time.

1. Some unusual aspect of the project (difficult site, unforeseen site conditions, etc.).

Time management can be tricky since some projects take more time than expected because of the complexity. Also, the interior is ever-growing, more trendy design is created daily hence the need to equip the staff with the skills

1. The delivery method (design/bid/build, design-build, turnkey, etc.).

Design-build.

1. How the built work differs from the design and from the CD’s.

The designs are already built before the owner’s presentation, while CDs are documents prepared for the design process, and the owners have approved it.

1. Sustainable aspects or strategies and the LEED rating level, if applicable.

The approach helps to minimize environmental issues during designing. Title 24.

1. The architect’s/designer’s/builder’s construction administration work commitment (number of personnel, hours per week, frequency of site visits, etc.). If you work in a non-architectural office, discuss the work commitment during construction.

The company has a non-architectural office with two persons that work 6 hours. Typically, the individual does not visit the on-site and is only involved with paperwork.

1. What the firm would do differently, in hindsight, if anything.

Focusing on the customer feedback and what they would like to be improved in the company.

1. If you worked on the project, be sure to describe what you did!

The project involved going to the site take measurement to design the existing drawing. 3D modeling. Even though the task was complex, I was able to complete it.

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