Part II: Reflective Paper

1. Future Plans

Upon completion of my university degree in marketing, I will continue to focus on my video production business. Before entering university, I had started a video production company – dedicated on bringing ideas to life, and potentially disrupting social norms and traditional practices in the process. We cover a wide range of video services from, events, social media content to commercials, ensuring the best creative delivery specifically tailored to the target audience and their verticals. My production company has been operational since August 2017, and has since then built our portfolio and clientele substantially.

As the Director and Co-founder of the company, I am required to exercise creativity and problem solve on a daily basis. Not only am I, managing client relations, generating quotes and invoices and generating creative video pitches for potential clients, I am also on-set either, as a director or a camera operator.

As a director, I am responsible for communicating a message, and or conveying a certain emotion through a visual medium/platform. This entails considering, lighting, angles and focal lengths, as well as directing talents acting approach, which can be extremely demanding – creatively. Problems arise every minute on set, and it is up to the director to navigate through these challenges creatively in order to achieve a quality outcome.

2. Applying digital tools to future work