Question 1
Which stage in the product life cycle is critical to a product’s survival because competitive reactions to the product’s success during this period will affect the product’s life expectancy?
Growth
Decline
Expansion
Introduction
Stabilization
Question 2
The marketing and financial value associated with a brand’s strength in a market is referred to as brand ___________
equity
loyalty
value
share
association
Question 3
Which of the following is not a service product?
a 100% service satisfaction guarantee
A Jimmy Buffett concert
A flight on Southwest Airlines
An overnight stay at a Holiday Inn
The dry-cleaning of a suit