Assignment: Marketing Presentation to Local Goods and Services, Inc. You  work in the marketing department of XYZ Corporation, and your director,  Michael Johnson, has assigned you to work with Local Goods and  Services, Inc., a small company that is struggling to find its way.  Richard Milton, the company’s president, started this company 5 years  ago and wants to grow his business. He isn’t fully convinced, however,  that he needs formal marketing to do so; he says that “much of my  company’s success has come from word-of-mouth and personal connections!”  Your job is to present Richard with some important information that  will help him understand what marketing really is and to demonstrate the  ways in which marketing can be used to create and build relationships  with both current and potential customers of his company.  For this Assignment, you will create a  PowerPoint presentation that showcases the value of marketing and its  role in building and maintaining connections with customers. To prepare for this Assignment: Review this week’s Learning Resources. Select For the purposes of this Assignment, you must identify one  product or service that this business offers. You may select any good or  service that you would like. You will build Part 2 of your presentation  around that selected product or service by addressing the required  elements. Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment. BY DAY 7 Submit your presentation for Local Goods  and Services, Inc. In your presentation, you should include examples of  effective marketing campaigns (via links, images, etc.) to demonstrate  this value creation. Your presentation must include a cover slide and  References slide that includes properly formatted citations for a  minimum of four scholarly sources to support the information you  presented. You must also include speakers’ notes that would serve as a  script if you were to deliver this presentation to the leaders of Local  Goods and Services, Inc. Part 1: The Value Proposition of Marketing (7–11 slides) In the first section of this presentation, you  will set the stage for an explanation of why marketing is valuable to an  organization by doing the following: Explain what the marketing concept is and how it creates value for customers. (2–3 slides) Describe how marketing is essential to an organization in terms of  value creation and the achievement of business objectives. (2–3 slides) Identify two to three ways that marketing can promote positive  social change (including influencing habits, values, laws, etc.).  Include specific examples. (1–2 slides) Distinguish between customer wants and needs. How are they different  from the perspective of a marketing manager? Include visual examples of  both. (2–3 slides) Part 2: The Customer Experience (6–8 slides)  In the second section, you will expand upon the  value proposition by addressing the following related to the product or  service you have selected to highlight for this business: Describe the role of the value proposition for a selected product or service offered by Local Goods and Services. (3–4 slides)  What product or service does this company offer? Who are the target customers for this product or service? How is this product or service important to the customers? How can this product or service improve the customers’ lives? Does this product or service fulfill the customers’ wants or needs? Explain. Identify traditional and digital strategies to build long-term relationships with these target customers. (3–4 slides) How would you plan to promote the product or service to the primary customers? How would these promotional tactics encourage unnecessary spending? How would these tactics encourage long term customer relationships?

Mastering the Art of Online Learning: Your Guide to Acing Online Courses

Introduction

In recent years, the popularity of online courses has skyrocketed, offering learners the flexibility to acquire new skills and knowledge from the comfort of their homes. However, succeeding in online courses requires a different approach compared to traditional classroom settings. To help you make the most of your online learning experience, this article presents essential strategies and tips to ace your online courses.

1. Set Clear Goals and Plan Ahead

Before embarking on an online course, establish clear goals and objectives. Determine what you hope to achieve by the end of the course and break down your goals into manageable milestones. Create a study schedule that aligns with your other commitments, ensuring you allocate dedicated time for coursework, assignments, and revision.

2. Create a Productive Study Environment

Establishing a conducive study environment is crucial for online learning success. Find a quiet, well-lit space where you can concentrate without distractions. Remove any potential interruptions, such as notifications from social media or email. Organize your study materials and have a reliable internet connection to ensure seamless access to course materials.

3. Actively Engage in the Course

Active participation is key to mastering online courses. Engage with course materials, including videos, readings, and interactive components. Take comprehensive notes, highlighting key concepts and ideas. Participate in discussion boards, forums, and virtual meetings to interact with instructors and peers, fostering a sense of community and enhancing your understanding of the subject matter.

4. Manage Your Time Effectively

Online courses offer flexibility, but it’s essential to manage your time wisely to avoid falling behind. Create a detailed schedule, allocating specific time slots for coursework, assignments, and studying. Break down larger tasks into smaller, manageable segments to prevent procrastination. Prioritize tasks based on deadlines and dedicate focused time to each one, ensuring consistent progress throughout the course.

5. Develop Effective Communication Skills

Online courses often rely on written communication, making it crucial to hone your skills in this area. Be concise and clear in your written responses, paying attention to grammar and spelling. Actively participate in discussions, asking thoughtful questions and providing constructive feedback to your peers. Regularly check your course emails and notifications, ensuring you stay updated with any important announcements or changes.

6. Utilize Available Resources

Take full advantage of the resources provided by your online course platform and instructors. Familiarize yourself with the learning management system (LMS) and explore its features. Access supplementary materials, such as textbooks, lecture slides, and external resources recommended by instructors. Utilize online libraries, research databases, and tutorial services to deepen your understanding of the subject matter.

7. Stay Motivated and Engaged

Maintaining motivation throughout an online course can be challenging, particularly when faced with competing priorities or a lack of face-to-face interaction. Set short-term goals and reward yourself upon their completion. Connect with fellow learners through virtual study groups or online forums to foster a sense of camaraderie. Regularly remind yourself of the benefits and personal growth associated with completing the course successfully.

8. Seek Support and Clarification

Don’t hesitate to seek support or clarification when needed. Reach out to your instructors for guidance or clarification on course material. Utilize online discussion forums to ask questions or engage in collaborative problem-solving. Leverage the support services provided by your course platform or institution, such as technical support or academic advising.

Conclusion

Online courses present unique opportunities for self-paced learning and personal growth. By setting clear goals, creating a productive study environment, actively engaging with course materials, and managing your time effectively, you can maximize your chances of acing online courses. Remember to stay motivated, seek support when needed, and make the most of the available resources. Embrace the flexibility and adaptability of online learning to achieve your educational goals.