Introduction to Mass Media multiple choice questions and study questions. Question 1 – “On a scale from 1 to 10, please rate how scared you were by the clip from IT.” Is an example of what kind of question? Quantitative — Qualitative — Investigative — Deductive – All of the above – None of the above Question 2 – Why did early media effects researchers believe that media would have a much more powerful influence on people in the 20th century than it had in the past? Social differentiation – Psychological isolation – Weakened informal social controls – Greater difficulty in interpersonal communication – All of the above – None of the above Question 3 – The idea that a media message will have the same, powerful impact on everyone who hears it was called what? Mood Management Theory – Social Learning Theory – Magic Bullet Theory – Powerful Impact Theory – All of the above – None of the above Question 4 – War of the Worlds demonstrated that certain preconceived notions that dominated communication research to that point could not be true. Which of the following is a revelation from War of the Worlds that challenged the prevailing wisdom? Media could not produce powerful effects. – Media could not reach a large number of people. Media did not produce uniform effects. – People were not socially isolated All of the above None of the above Question 5 – Below is a simple theoretical model that proposes a hypothesis concerning the relationship between TV violence and Fear of Victimization. What is the independent variable in this model? Exposure to TV violence -> Perceptions of Increased Crime -> Fear of Victimization Exposure to TV violence Perceptions of Increased Crime Fear of Victimization The viewer All of the above None of the above Question 6 – Here is the same theoretical model as before. What is “Perceptions of Increased Crime” in this model? Exposure to TV Violence -> Perceptions of Increased Crime -> Fear of Victimization Independent Variable Dependent Variable Mediator Moderator All of the above Question 7 – Before Freud, entertainment was widely considered to be… Psychologically damaging Sinful Critical to survival Just fun, no big deal All of the above None of the above Question 8 – According to Audience Theory, when we consider the audience as an aggregate of individual consumers we think of them as… Market Dehumanized Behaviorist Cultural All of the above None of the above Question 9 – Prof. Smith spoke Greek in class. Where in Clause’s five-layer model was meaning blocked from the audience? Message offered Message receivable Message registered Message internalized All of the above None of the above Question 10 – According to Disposition Theory, what is the difference between Drama and Comedy? There is no difference Drama is not funny Comedy contains cues that it is not to be taken seriously Comedy is a lower form of entertainment than drama All of the above None of the above Question 11 – Which of the following are we likely to find funny? Fortune for a liked character Fortune for a disliked character Misfortune for a liked character Misfortune for a disliked character All of the above None of the above Question 12 – What is BIRGing? When we enjoy seeing evil overpunished The feeling of accomplishment we get when a supported team wins The feeling of loss we get when a supported team loses The feeling of suspense we get when an outcome is unknown All of the above None of the above Question 13 – Large effects are possible in communication research. True False Question 14 – Media is the only source of indirect experience. True False Question 15 – Reach refers specifically to the potential audience. True False Question 16 – Which audience would Netflix probably be most interested in? Potential audience Paying audience Attentive audience Target audience All of the above None of the above Question 17 – According to the Elaboration Likelihood Model, if Ford Motor Company uses an attractive source to persuade you to buy a car, they are trying to persuade you through the _________ route processing. Central Motivated Peripheral Deliberative All of the above None of the above Question 18 – What consideration does the Theory of Planned Behavior add to the Theory of Reasoned Action? Attitude about the behavior Normative beliefs Control Central processing All of the above None of the above Question 19 – The Committee on Public Information was… A group of critical scholars who investigated government records A government propaganda agency intended to generate support for World War I Communication scientists whose particular area of interest was persuasion methods A watchdog group that monitors newscasts and gives commentary on the media’s agenda All of the above None of the above Question 20 – Which of the following was NOT on the list of propaganda techniques discussed in class? Logical fallacies Euphemisms Name-calling Transfer All of the above None of the above Question 21 – Which of the following is not a special appeal? Name-calling Card Stacking Bandwagon Fear All of the above None of the above Question 22 – Comedian and satirist George Carlin did a routine showing how the terms used to describe the traumatic experiences of war have changed over the years to make the horrors of war more palatable. The trauma experienced by soldiers after prolonged exposure to war was once known as ‘shell shock.’ But this was changed to ‘battle fatigue,’ then to ‘operational exhaustion,’ and is now known as ‘post-traumatic stress disorder.’ This terminology change reflects which propaganda technique mentioned in class? Glittering generalities Fear appeal Transfer Euphemism Name calling None of the above Question 23 – One potential audience is the children’s audience. True False Question 24 – Piaget focused on childhood cognitive development. True False Question 25 – What stage is the earliest that a child could understand humor? Sensorimotor Preoperational Concrete operational Formal operational None of the above Question 26 – What makes disciplining a child under the age of 2 so ineffective? They can’t remember their punishment They can’t understand words, so you can’t explain yourself They are too cute to punish They don’t understand cause and effect All of the above None of the above Question 27 – Knowing that a liquid poured into a more narrow glass still retains its same mass is an example of… Concrete operation Formal operation Conservation tasking Mental recreation All of the above None of the above Question 28 – Arrange the stages of cognitive development into their correct order. (Click and drag to put the items in the correct order, or click here to reorder by entering numbers directly ) 1 Sensorimotor 2 Preoperational 3 Formal operational 4 Concrete operational Question 29 – Prof. Smith makes a new show called, “Prof. Smith’s Pandemic Playhouse.” At the beginning of the show he comes out wearing a neon green plague doctor outfit. The show features a cartoon, disease-riddled protagonist who encounters simple problems that require input from the viewing audience to be solved. The protagonist is always good and the outcome is always happy. What age group would you expect this program to appeal to? Sensorimotor Preoperational Concrete Operational Formal Operational All of the above None of the above Question 30 – Prof. Smith makes a new show called, “Prof. Smith’s Pandemic Playhouse.” The show begins with him coming out in a black plague doctor’s outfit. The show’s protagonist is a disease-riddled alien whose romantic interest in a beautiful librarian is constantly rebuffed. At the end of every episode, the alien dies from some different earthly illness. What stage of development would this show appeal to? Sensorimotor Preoperational Concrete Operational Formal Operational All of the above None of the above Question 31 – Suspense heightens enjoyment, making funny moments funnier, scary moments scarier, and sad moments sadder. True False Question 32 – How will an average male most enjoy a horror movie? In a group of friends When the movie is frightening enough to make him genuinely afraid When in the presence of a terrified female When in the presence of a fearless female All of the above None of the above Question 33 – Comedy makes persuasive attempts more effective. True False Question 34 – Which of these is NOT a category of the population in Diffusion of Innovations? Innovators Early Majority Late Adopters Laggards Question 35 – In the 1960s they had computers, but you needed an absolutely massive space in order to house them. This factor meant they had low… Relative Advantage Compatibility Complexity Observability 36) This commercial made people on both ends of the political spectrum angry. Perform a qualitative analysis to explain why both liberal AND conservative groups were unhappy with this advertisement. I’m looking for about 6 sentences of explanation (3 sentences per political side). https://www.youtube.com/watch?v=uwvAgDCOdU4 Question 37 – Which of these is NOT one of Piaget’s 4 stages of mental maturity? Sensorimotor Preoperational Early Operational Concrete Operational Formal Operational These are all stages of mental maturity None of these are stages of mental maturity Question 38 – Which of the following would a child in the Preoperational stage be most interested in watching? A Baby’s First video where the names of colors are repeated in conjunction with objects of that color A documentary on some cute, fluffy animals like penguins A short cartoon starring Mickey Mouse with a simple, straightforward narrative. Star Wars Question 39 – Which of the following is NOT one of Piaget’s stages of moral development? Pre-Conventional Concrete Conventional Conventional Post Conventional Question 40 – Which of these is NOT one of the traditional considerations for an advertisement? Give new information Engage an audience Reinforce a current practice Change a predisposition Build an image Question 41 – In ONE sentence, describe the difference between PR and Advertising Question 42 – Ivy Ledbetter Lee recommended that, when faced with a crisis, those involved should focus on those things that people like and amplify them, while minimizing and marginalizing those things people don’t like. True False Question 43 – Who did Ivy Ledbetter Lee mostly work with? Churches Individuals Governments Corporations Question 44 – When responding to a crisis, most corporations will use a combination of Ivy Lee’s strategy and Doris Fleischman’s (and Edward Bernays’s). True False Question 45 – ET Represented an early indication of the power of… advertising product placement children’s reaction to horror suspense All of the above None of the above Question 46 – Match the concept to the definition Matching item Matching item choices Bennet Model Hutchins Commission Framing Agenda Setting Newsrooms should be run efficiently and objectively Newsroom should include meaningful context The media determines how we think about it The media determines what we think about it Question 47 – It is impossible to be unbiased. True False Purchase answer to see full attachment Tags: quantitative data mass media Dependent Variable Magic Bullet Theory Exposure to TV violence User generated content is uploaded by users for the purposes of learning and should be used following Studypool’s honor code & terms of service.