Marketing
For this assignment option, you will perform a knowledge consumption analysis of an organization that is highly important to yourself: You, Inc. (i.e., yourself or your own career). For the rest of your life, you will be CEO of You, Inc. Therefore, learning and having a knowledge consumption analysis is especially important

Specifically, this assignment asks you to use different perspective(s) to address:

1) Ideally, how your knowledge consumption preferences could have been changed, in order to achieve your goals or to maximize your growth.

· Students are encouraged to demonstrate original/critical thinking such as by finding a possible perspective, theory, or solution that has not been mentioned in the published literature.

· At the end of your essay, a reference list with all the information you cite in your essay.

· At least one table/flowchart/model/framework that summarizes the key points of your essay. You can put this table at the end of your essay but before the reference list.

Required Readings:

Please make sure to explicitly apply and cite at least four concepts and/or relationships covered in this course (e.g., holistic marketing concept, branding, brand equality, customer equality, point of parity, point of difference, perception map, decision-making process, new-product development, data analytics, social media, self-regulation, and doing the right things vs. doing things right, etc.), as well as concepts and/or relationships related to control and identity at individual and/or group level.

Yang, Haiyang, Ziv Carmon, and Itamar Simonson. “Preference for Practical Versus Theoretical Knowledge: Conceptualization and Consumer Behavior Predictions.” Review of Marketing Research 17: 171-192.

Please choose one of the articles/perspectives below as your third required reading for this option.

Chaos Theory: Please explicitly derive insights related to Chaos Theory. Your professor has provided a link as an example here, but please feel free to search and cite current literatures related to Chaos Theory as needed. For your convenience, several articles related to Chaos Theory and its applications are provided in the suggested readings.