HSA-6163 Planning and Marketing in Health Services Administration: Assignment Week 4
Florida National University
HSA-6163 Planning and Marketing in Health Services Administration: Assignment Week 4
Case Study: Chapters 7 and 8
Objective: The students will complete a Case study assignments that give the opportunity to synthesize and apply the thoughts learned in this and previous coursework to examine a real-world scenario. This scenario will illustrate through example the practical importance and implications of various roles and functions of a Health Care Administrator. The investigative trainings will advance students’ understanding and ability to contemplate critically about the public relations process, and their problem-solving skills. As a result of this assignment, students will be better able to comprehend, scrutinize and assess respectable superiority and performance by all institutional employees.
ASSIGNMENT GUIDELINES (10%):
Students will critically measure the readings from Chapters 7 and 8 in your textbook. This assignment is planned to help you examination, evaluation, and apply the readings and strategies to your Health Care organization. You need to read the chapters assigned for week 4 and develop a 3-4 page paper reproducing your understanding and capability to apply the readings to your Health Care organization. Each paper must be typewritten with 12-point font and double-spaced with standard margins. Follow APA style 7th edition format when referring to the selected articles and include a reference page.
EACH PAPER SHOULD INCLUDE THE FOLLOWING:
1. Introduction (25%) Provide a brief synopsis of the meaning (not a description) of each Chapter and articles you read, in your own words that will apply to the case study presented.
2. Your Critique (50%)
Case Studies
The AIDS virus is a sensitive and private issue, which often creates hesitation to reach out and educate. People are often reluctant to publicly inquire on testing locations or other information. With the AIDS epidemic becoming more alarming, government agencies are searching to find a way to intervene.
The Florida Department of Health wanted to launch a marketing campaign where people could privately and anonymously inquire about AIDS/HIV information. Fifty-five percent of AIDS cases in the state of Florida are between the ages of 13-39; the Florida Department of Health needed to effectively communicate with this largely effected demographic.

The Challenge
1. Provide AIDS testing facilities information located throughout Florida to citizens.
2. Keep identity anonymous allowing individuals to privately gather information?
3. Effectively communicate with the largely effected demographic of 13-39.
CASE STUDY CHALLENGE
1. Students should be asked to read the case and discuss all procedures done and suggest a solution program.
2. How you can Provide AIDS testing facilities information located throughout Florida to citizens.
3. How the marketing program can keep identity anonymous allowing individuals to privately gather information.
4. How you can effectively communicate with the largely effected demographic of 13-39.
3. Conclusion (15%)
Briefly summarize your thoughts & conclusion to your critique of the case study and provide a possible outcome for the Marketing department. How did these articles and Chapters influence your opinions about planning and marketing?
Evaluation will be based on how clearly you respond to the above, in particular:
a) The clarity with which you critique the case study;
b) The depth, scope, and organization of your paper; and,
c) Your conclusions, including a description of the impact of these Case study on any Health Care Setting and the marketing projects.