HCM 325 Module Four Journal Guidelines and Rubric

In this journal assignment, you will explore your selected product’s/service’s position in the market in relation to its competitors. Furthermore, you will have the opportunity to reflect on your own experience with healthcare products and services in deciding which competitor you would select as a healthcare consumer.

Use the Module Four Journal Worksheet to outline important information about two competitors to the healthcare product or service you selected for your final project. Specifically, you will provide the following information about each of the two competitors:

? Description of the product or service

? Strengths and weaknesses ? Points of difference

Using this information, you will discuss which product or service you would purchase as a healthcare consumer.

This assignment will assist you in completing the Market Analysis section of your strategic marketing proposal, which you will draft for Milestone Two.

Journal activities in this course are private. Only the instructor can view and comment on your assignments

Rubric

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Competitor 1: Product

or Service Describes the first competitor ’s product or service

Product or service described is not a competitor for the product or service selected for the final project

Does not describe the first competitor’s product or service

12

Competitor 1: Strengths and Weaknesses

Outlines strengths and weaknesses for the competitor’s product or service

Outlines strengths and weaknesses for the competitor’s product or service, but does not provide enough detail to understand competitor’s market position

Does not outline strengths and weaknesses for the competitor’s product or service

14

Competitor 1: Points of Difference

Describes the unique aspects of the product or service that differentiate it from similar products/services in the market

Describes unique aspects of the product or service, but does not provide enough detail to understand how these aspects differentiate it from similar products/services in the market

Does not describe the unique aspects of the product or service

14

https://learn.snhu.edu/d2l/lor/viewer/view.d2l?ou=6606&loIdentId=23836
Competitor 2: Product

or Service Describes the second competitor’s product or service

Product or service described is not a competitor for the product or service selected for the final project

Does not describe the second competitor’s product or service

12

Competitor 2: Strengths and Weaknesses

Outlines strengths and weaknesses for the second competitor’s product or service

Outlines strengths and weaknesses for the second competitor’s product or service, but does not provide enough detail to understand competitor’s market position

Does not outline strengths and weaknesses for the second competitor’s product or service

14

Competitor 2: Points of Difference

Describes the unique aspects of the second competitor’s product or service that differentiate it from similar products/services in the market

Describes unique aspects of the second competitor’s product or service, but does not provide enough detail to understand how these aspects differentiate it from similar products/services in the market

Does not describe the unique aspects of the second competitor’s product or service

14

Competitor Comparison

Selects a product or service from a healthcare consumer perspective and explains why this competitor’s product or service was chosen, using specific examples from research on product or service to support response

Selects a product or service from a healthcare consumer perspective, but does not explain why

Does not select a product or service from a healthcare consumer perspective

20

Total 100%