GLOBAL ASSIGNMENT RUBRICS
Use Japan as a third country on the template
Overview
There are many factors that should be examined when considering a new
international market. In this assignment, you will explore how a company can
qualify or quantify economic factors of markets and how it can influence the
process of selecting a new market for a product. As you complete this
assignment, consider how the lessons learned and resources used can be
applied to your course project.
Prompt
You are an international trade consultant ranking the overall quality of various
international markets for a product of your choosing. Select a product you
would be interested in introducing to a new market, then complete the
Module Three Assignment Template (located in the Guidelines for Submission
section of this document). Then rank your recommendations for a new market
and justify your rankings using key economic and political data points.
Examples of products include digital cameras, activity trackers, curtains,
coffeemakers, and so forth.
Specifically, you must address the following rubric criteria:
Application of Data: Describe your initial thoughts on how insights
from the required data to be collected could help to inform business
decisions. For example, consider what information each data point
provides, whether you think some data points should be weighted more
or less heavily than others in making a business decision, what ideal
data points might look like for expansion into a new market for your
product, the ways that different political systems may impact a decision,
and so forth.
Political and Economic Data Collection: Complete the table in the
provided template by finding the appropriate information and data
points for each identified category using course and external resources.
Ranking and Rationale: Rank the appropriateness of introducing your
selected product into the three markets from most appropriate to
least appropriate using the gathered political and economic data you
collected, then provide a rationale for why you ranked the markets the
way you did on the basis of the data you gathered.
Guidelines for Submission
Submit the completed Module Three Assignment Template. In Sections One
and Three, complete sentences should be used. In Section Two, numbers are
appropriate. Sources should be cited according to APA style.
Global Business
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