Ford Case Analysis

Ford Case Analysis.
Criteria, Ford Case Individual Rubrics
a. Question 1 Internal and external analysis
Description: The report provides both Internal (5) and external analyses (5).
b. Question 1 Categorizes trends
Description: The report categorizes internal issues as weaknesses (2.5), and strengths (2.5); and categorizes external issues as opportunities (3) and threats (2).
c. Question 1 Provides a multi-functional analysis
Description: In the analysis of the internal environments, the report includes issues regarding at least 3 different functional areas (6), the report includes the financial health of the organization (4).
d. Question 2 Strategic action 1
Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).
e. Question 2 Strategic action 2
Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).
f. Question 2 Strategic action 3
Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).
g. Question 2 Strategic action 4
Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).
h. Question 2 Strategic actions recommended are both at the Business-level and at the corporate level
Description: The report recommends at least one strategic action at the business-level (how to compete) (5) and at least one action at the corporate level (where to compete) (5).
i. Writing and Communication Skills Message, Grammar and Spelling
Description: The report fully answers the questions using business core knowledge (5), is written in complete sentences (2), with appropriate English grammar (2) and spelling (1).
j. Writing and Communication Skills Format Guidelines

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