You work as a communication specialist at Estee Lauder Companies. Think about the economic and social challenges we have experienced in the last few months. What adjustments should your organization make to be sustainable during these challenging times?  
write an internal proposal to address these concerns. Decide on your target audience and orient your proposal towards them. Use a memo format. Remember to include headings such as the introduction, background, solution, and recommendation. Use subheadings if applicable. Be creative in your response. If your group prefers, you are welcomed to change the name of the company.
Internal Proposal Sample
61
(41/
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57$,’%6
.CKNCJ $CPMU
4QIGT *GOOKPIU
5GRVGODGT
#FFTGUUKPI 1WT *KIJ 2TKQTKV[ 2GTUQPPGN +UUWGU
6JG UWDLGEV NKPG GUVCDNKUJGU C EQPPGEVKQP
VQ C VQRKE RTGXKQWUN[ FKUEWUUGF YKVJQWV
FKXWNIKPI VJG OCKP KFGC QH VJG RTQRQUCN
YJKEJ WUGU VJG KPFKTGEV CRRTQCEJ
#U [QW TGSWGUVGF CHVGT NCUV OQPVJoU 5VCVG QH VJG 9QTMHQTEG OGGVKPI +oXG DGGP GZRNQTKPI
RQVGPVKCN TGURQPUGU VQ VJG VQR VJTGG RGTUQPPGN KUUWGU VJG VGCO KFGPVK?GF LQD UCVKUHCEVKQP
RQUKVKQP TGCFKPGUU CPF UWEEGUUKQP RNCPPKPI 9G YGTG CNN EQPEGTPGF CDQWV VJG EQUV CPF
VKOG EQOOKVOGPV TGSWKTGF VQ VCEMNG VJGUG DKI KUUWGU UQ VJG EQPUGPUWU TGCEJGF CV
VJG OGGVKPI YCU VQ RTKQTKVKG VJG KUUWGU CPF CFFTGUU VJGO QPG CV C VKOG
6JG QRGPKPI RCTCITCRJ UGTXGU CU C
TGOKPFGT QH VJGKT RTGXKQWU FKUEWUUKQP VJG
VCUM JG YCU IKXGP CPF VJG GZRGEVCVKQPU
CDQWV JQY JG YQWNF CRRTQCEJ KV
6JKU UKPING UGPVGPEG RCTCITCRJ KU VJG
CVVGPVKQP IGVVGT KP VJG #+&# OQFGN KV
RTQOKUGU C UQNWVKQP VJCV KU DGVVGT VJCP
GZRGEVGF
*QYGXGT + DGNKGXG VJGTG KU C OCPCIGCDNG YC[ VQ CFFTGUU CNN VJTGG KUUWGU CV QPEG
#TGCU QH %QPEGTP (KPFKPI %QOOQP 6JTGCFU
6JG pDKI VJTGGq KUUWGU FG?PKVGN[ HGGN QXGTYJGNOKPI YJGP YG EQPUKFGT VJG EJCPIGU
PGGFGF KP QTFGT VQ OCMG OGCPKPIHWN KORTQXGOGPVU KP CNN QH VJGO 6JGTG KU JQRG KP VJG
FGVCKNU JQYGXGT %QOOQP VJTGCFU TWP VJTQWIJ CNN VJTGG CTGCU CPF YG ECP CFFTGUU OCP[
QH VJG RTQDNGOU YKVJ C UKPING UQNWVKQP
6Q TGXKGY VJG VJTGG KUUWGU
r
,QD UCVKUHCEVKQP 4GUWNVU HTQO VJG NCUV HQWT KPVGTPCN UWTXG[U UJQY C FKUVWTDKPI
RCVVGTP QH FKUUCVKUHCEVKQP YKVJ OCP[ GORNQ[GGU GZRTGUUKPI WPEGTVCKPV[ CDQWV
YJGTG VJGKT ECTGGTU CTG JGCFKPI EQPHWUKQP CDQWV JQY VJG[ ?V KPVQ VJG DKI RKEVWTG
CPF CPIGT CDQWV PQV DGKPI IKXGP HCKT EQPUKFGTCVKQP HQT RTQOQVKQPU
r
2QUKVKQP TGCFKPGUU /CPCIGTU HTGSWGPVN[ EQORNCKP VQ WU VJCV QWT GORJCUKU QP
RTQOQVKPI HTQO YKVJKP KU FKH?EWNV HQT VJGO VQ CFJGTG VQ DGECWUG VJG[ ECPoV ?PF
GPQWIJ GORNQ[GGU YJQ CTG TGCF[ VQ OQXG KPVQ RQUKVKQPU QH ITGCVGT TGURQPUKDKNKV[
‘ORNQ[GGU WUWCNN[ JCXG VJG VGEJPKECN UMKNNU DWV OCPCIGTU UC[ VJCV OCP[ NCEM VJG
XKUKQP VQ UGG JQY VJGKT KPFKXKFWCN GHHQTVU EQPVTKDWVG VQ VJG NCTIGT GHHQTV QT NCEM VJG
RTQHGUUKQPCNKUO PGGFGF VQ HWPEVKQP CV C JKIJ NGXGN CTQWPF EWUVQOGTU GZGEWVKXGU
CPF DWUKPGUU RCTVPGTU
r
5WEEGUUKQP RNCPPKPI 6JKU JCU DGGP C RTKQTKV[ HQT UGXGTCN [GCTU DWV YG PGXGT
UGGO VQ OCMG OWEJ JGCFYC[ VQYCTF RWVVKPI C TGCN RTQITCO KP RNCEG 9GoXG
UQNXGF QPG UKFG QH VJG GSWCVKQPtKFGPVKH[KPI CNN VJG ETKVKECN OCPCIGTKCN CPF
RTQHGUUKQPCN TQNGU YJGTG YGoTG XWNPGTCDNG VQ GORNQ[GGU NGCXKPI QT DGKPI
RTQOQVGFtDWV YG JCXGPoV ?IWTGF QWV JQY VQ KFGPVKH[ CPF RTGRCTG RTQOKUKPI
ECPFKFCVGU VQ OQXG KPVQ VJGUG RQUKVKQPU
6JKU UGEVKQP UWOOCTKGU VJG RTGXKQWU
FKUEWUUKQP YJKNG NC[KPI VJG ITQWPFYQTM
HQT KPVTQFWEKPI C MG[ TGCUQP HQT VJG
RTQRQUCN JG KU IQKPI VQ OCMG YJKEJ KU
VJCV JG JCU HQWPF C EQWRNG QH EQOOQP
VJGOGU KP VJG VJTGG CTGCU QH EQPEGTP
*G KPVTQFWEGU VJQUG VYQ VJGOGU YJKEJ
UJCRG VJG RTQRQUCN JG KU CDQWV VQ OCMG
6JKU YQTMU CU VJG KPVGTGUV UVCIG QH VJG
#+&# OQFGN UKPEG KV RTGUGPVU CP KPVTKIW
KPI CPF WPGZRNQTGF CPING QP KUUWGU
RTGXKQWUN[ FKUEWUUGF
#U + FWI VJTQWIJ VJGUG KUUWGU VYQ VJGOGU MGRV RQRRKPI WR C NCEM QH UJCTGF
RWTRQUG CPF KPCFGSWCVG TGNCVKQPUJKR DWKNFKPI
EQPVKPWGF
Figure 14.8 Internal Proposal
The manager in charge of his company’s employee development efforts has a solution to three worrisome workforce issues that he has previously
discussed with his boss, the director of human resources. He uses this memo-format proposal to outline a new employee mentoring program and
suggest how the company can get started on it.8
2CIG
6JG .CEM QH 5JCTGF 2WTRQUG
6JG EQORCP[ JCU CNYC[U RTKFGF KVUGNH QP CVVTCEVKPI VJG DGUV RGQRNG KP GXGT[ HWPEVKQPCN
URGEKCNV[ DWV + DGNKGXG VJKU JCU TGUWNVGF KP CP QXGTGORJCUKU QP JCTF UMKNNU CPF
KPFKXKFWCN QWVRWV VQ VJG FGVTKOGPV QH UQHV UMKNNU CPF CP QXGTCNN UGPUG QH VGCOYQTM CPF
UJCTGF EQPVTKDWVKQP +VoU PQ UWTRTKUG VJCV UQ OCP[ GORNQ[GGU HGGN CFTKHV CPF
FKUEQPPGEVGF YJGP YG FQPoV HQUVGT C EQOOWPCN UGPUG QH JQY VJG EQORCP[ HWPEVKQPU
CU CP KPVGITCVGF GPVGTRTKUG 9G JCXG UQOG QH VJG DTKIJVGUV GORNQ[GGU KP VJG KPFWUVT[
DWV OCP[ CTG VQQ HQEWUGF QP VJG VCEVKEU QH VJGKT QYP LQDU
*GTG JG QHHGTU OQTG KPHQTOCVKQP CDQWV
VJG VYQ VJGOGU JG FKUEQXGTGF CU JG EQP
VKPWGU VQ NC[ QWV VJG TGCUQPU HQT JKU
RTQRQUGF UQNWVKQP
+PCFGSWCVG 4GNCVKQPUJKR $WKNFKPI
#HVGT TGXKGYKPI VJG GORNQ[GG UWTXG[ FCVC + YCPVGF VQ IGV C OQTG RGTUQPCN VCMG QP
VJGUG KUUWGU UQ + KPVGTXKGYGF OQTG VJCP VYQ FQGP RTQHGUUKQPCN UVCHHGTU CPF
OCPCIGTU CETQUU CNN FKXKUKQPU 6JGUG KPVGTXKGYU WPEQXGTGF CPQVJGT VTQWDNKPI F[PCOKE
9GoTG PQV XGT[ IQQF CV DWKNFKPI RTQHGUUKQPCN TGNCVKQPUJKRU VJTQWIJQWV VJG QTICPKCVKQP
‘ORNQ[GGU CPF VJGKT OCPCIGTU VGPF VQ UVC[ KUQNCVGF YKVJKP VJGKT HWPEVKQPCN UKNQU CPF
FQPoV UGGO VQ WPFGTUVCPF QT GXGP ECTG CDQWV VJG EJCNNGPIGU HCEGF D[ VJGKT EQNNGCIWGU
KP QVJGT FGRCTVOGPVU 1PG OCTMGV CPCN[UV FGUETKDGF ETQUU HWPEVKQPCN OGGVKPIU CU
pUVTCPIGTU HQTEGF VQ EQQRGTCVG YKVJ UVTCPIGTU q /CPCIGTU VT[KPI VQ ?NN RTQOQVKQPCN
QRRQTVWPKVKGU UQOGVKOGU FQPoV MPQY YJGTG VQ NQQM DGECWUG VJG[ TCTGN[ IGV VQ MPQY
GORNQ[GGU QWVUKFG VJGKT QYP EJCKP QH EQOOCPF #PF GXGT[ RTQHGUUKQPCN UVCHHGT + VCNMGF
VQ GZRTGUUGF UQOG XCTKCVKQP QH HGGNKPI NQUV YKVJ PQ QPG VQ VWTP VQ HQT EQP?FGPVKCN ECTGGT
CFXKEG
2TQRQUGF 5QNWVKQP ‘ORNQ[GG /GPVQTKPI
%NGCTN[ YG JCXG UQOG EJCNNGPIGU QP QWT JCPFU 6JG IQQF PGYU KU VJCV YG JCXG VJG
RQVGPVKCN VQ UQNXG OCP[ QH VJGO YKVJ CP GORNQ[GG OGPVQTKPI RTQITCO *GTG KU C DTKGH
QXGTXKGY QH OGPVQTKPI RTQITCOU VJGKT DGPG?VU RQVGPVKCN UVWODNKPI DNQEMU CPF C
TGEQOOGPFGF UVTCVGI[ HQT NCWPEJKPI QWT QYP RTQITCO
#V VJKU RQKPV JG KU TGCF[ VQ UJKHV HTQO
pUGNNKPI VJG RTQDNGOq CPF NC[KPI VJG
ITQWPFYQTM VQ RTGUGPVKPI JKU UQNWVKQP
%QOOQP (GCVWTGU QH /GPVQTKPI 2TQITCOU
*GTG CTG VJG MG[ HGCVWTGU EQOOQP VQ OQUV OGPVQTKPI RTQITCOU
r
r
+VoU C HQTOCN RTQITCO OCVEJGUKPVGTGUVGF GORNQ[GGU YKVJ OCPCIGTU CPF
UGPKQT RTQHGUUKQPCN UVCHH KP QPG QP QPG EQCEJKPI TGNCVKQPUJKRU 6JG EQCEJKPI
ECP KPXQNXG LQD URGEK?E EJCNNGPIGU YQTM NKHG DCNCPEG YQTMRNCEG EQP?KEVU QT
CP[VJKPI GNUG VJG RCTVKEKRCPVU FGEKFG KU WUGHWN
6JKU DTKGH QXGTXKGY QH GORNQ[GG OGPVQT
KPI RTQITCOU GUVCDNKUJGU EQOOQP ITQWPF
YKVJ JKU TGCFGT UQ JG ECP DG UWTG VJG[
CTG VJKPMKPI CDQWV VJG UCOG VJKPI
‘ORNQ[GGU CPF VJGKT OGPVQTU OGGV QT CV NGCUV VCNM QP C TGIWNCT UEJGFWNG
%QPVKPWKV[ KU GUUGPVKCN
EQPVKPWGF
Figure 14.8 Internal Proposal (continued )
2CIG
r
*4 RTQXKFGU VJG pOCVEJOCMKPI UGTXKEGq VQ JGNR ?PF VJG QRVKOWO RCKTKPIU CPF
OCPCIG FGOCPF DWV KUPoV KPXQNXGF KP VJG CEVWCN OGPVQTKPI
r
/GPVQTKPI TGNCVKQPUJKRU CTG EQP?FGPVKCN IKXKPI DQVJ UKFGU VJG HTGGFQO VQ VCNM
QRGPN[
2QVGPVKCN $GPG?VU QH /GPVQTKPI 2TQITCOU
/GPVQTKPI ECP IQ C NQPI YC[ VQYCTF UQNXKPI VJGUG RTQDNGOU QH UJCTGF RWTRQUG CPF
TGNCVKQPUJKR DWKNFKPI DWV EQORCPKGU TGRQTV CP GXGP YKFGT TCPIG QH DGPG?VU HTQO VJGKT
OGPVQTKPI RTQITCOU
r
‘ORNQ[GGU ECP NGCTP JQY VQ RTQHGUUKQPCNN[ PCXKICVG VJG EQTRQTCVG
GPXKTQPOGPV HTQO UWDVNG KUUWGU UWEJ CU DWUKPGUU GVKSWGVVG VQ DTQCFGT
SWGUVKQPU UWEJ CU JQY VJG[ EQPVTKDWVG VQ EQORCP[ ITQYVJ
r
‘ORNQ[GGU ECP FKUEWUU RTQDNGOU CPF YQTTKGU YKVJ C VTWUVGF CFXKUQT YKVJQWV
HGCT QH TGVTKDWVKQP
r
/CPCIGTU ICKP KPUKIJVU KPVQ VJG EJCNNGPIGU GORNQ[GGU CTG HCEKPI DG[QPF VJG
VCEVKECN FGOCPFU QH VJGKT LQDU YJKEJ YKNN JGNR VJGO OCPCIG CPF NGCF OQTG
GHHGEVKXGN[
r
/CPCIGTU CPF GORNQ[GGU NGCTP CDQWV VJG EJCNNGPIGU CPF EQPVTKDWVKQPU QH
QVJGT HWPEVKQPCN CTGCU YJKEJ YKNN HQUVGT DGVVGT EQQRGTCVKQP DGVYGGP
FGRCTVOGPVU
r
6JTQWIJ VJGKT OGPVQTU GORNQ[GGU ECP OGGV QVJGT OCPCIGTU GZGEWVKXGU
CPF KP?WGPVKCN UGPKQT UVCHH GZRCPFKPI VJGKT PGVYQTMU YKVJKP VJG EQORCP[ CPF
QRGPKPI OQTG ECTGGT FQQTU
r
/CPCIGTU ECP OQPKVQT VJG RTQITGUU QH RTQOKUKPI GORNQ[GGU CPF IWKFG VJGO
KPVQ PGY QRRQTVWPKVKGU
r
#U CP GORNQ[GG DGPG?V OGPVQTKPI ECP JGNR WU CVVTCEV C YKFGT CPF OQTG
FKXGTUG RQQN QH QWVUKFG LQD ECPFKFCVGU
r
/GPVQTKPI ECP DQQUV RTQFWEVKXKV[ D[ JGNRKPI GORNQ[GGU ?PF VJG DGUV YC[U VQ
KPXGUV VJGKT VKOG CPF ETGCVKXG GPGTI[
r
2TQCEVKXG OGPVQTKPI ECP JGNR VJG EQORCP[ IGV VJG HWNN RQVGPVKCN HTQO
GORNQ[GGU YJQ FQPoV HGGN NKMG VJG[ CTG RCTV QH VJG pKP ETQYFq YKVJKP VJG
EQORCP[
r
6JTQWIJ pTGXGTUG OGPVQTKPI q UGPKQT UVCHH CPF OCPCIGTU OC[ JCXG
QRRQTVWPKVKGU VQ NGCTP CDQWV FKIKVCN OGFKC WUG CPF QVJGT XCNWCDNG UMKNNU VJG[
JCXGPoV JCF VQ GODTCEG KP VJGKT ECTGGTU
*GTG JG RTGUGPVU VJG IGPGTCN DGPG?VU QH
OGPVQTKPI RTQITCOU KP C YC[ VJCV EQP
PGEVU VJGO VQ VJG VYQ VJGOGU JG KFGPVK
?GF GCTNKGT
6JG DQVVQO NKPG KORCEV QH OGPVQTKPI RTQITCOU KUPoV CNYC[U GCU[ VQ OGCUWTG DWV O[
TGUGCTEJ HQWPF UQOG EQORGNNKPI ?IWTGU (QT GZCORNG EQORCPKGU JCXG UGGP
EQPVKPWGF
Figure 14.8 Internal Proposal (continued )
2CIG
VWTPQXGT FTQR D[ CU OWEJ CU RGTEGPV KP VJG [GCT CHVGT OGPVQTKPI YCU NCWPEJGF
CPF VJG OCLQTKV[ QH GORNQ[GGU CPF OGPVQTU CNKMG TGRQTV KORTQXGF LQD UCVKUHCEVKQP CU
C TGUWNV QH DGKPI KPXQNXGF KP OGPVQTKPI
5JCTKPI VJG RQUKVKXG QWVEQOGU VJCV QVJGT
EQORCPKGU JCXG GZRGTKGPEGF UJQWNF
JGKIJVGP JKU DQUUoU FGUKTG VQ GZRNQTG VJG
RQUUKDKNKV[ QH UVCTVKPI C RTQITCO
%QUVU CPF 2QVGPVKCN %JCNNGPIGU
6JG DGPG?VU QH OGPVQTKPI FQ PGGF VQ DG YGKIJGF CICKPUV EQUVU CPF UQOG RQVGPVKCN
EJCNNGPIGU
r
/CP[ EQORCPKGU ?PF VJGOUGNXGU YKVJ OQTG KPVGTGUVGF GORNQ[GGU VJCP VJGKT
RTQITCOU ECP UWRRQTV UQ YG PGGF VQ OCPCIG VJG FGOCPF KP C HCKT CPF
VTCPURCTGPV YC[
r
6JGTG YKNN DG UQOG FKTGEV CPF KPFKTGEV EQUVU KPENWFKPI VTCKPKPI HQT OGPVQTU CP
CWVQOCVGF U[UVGO HQT OCVEJKPI OGPVQTU YKVJ GORNQ[GGU CU VJG RTQITCO
UECNGU WR CPF ENGTKECN CPF UWRGTXKUQT[ YQTMNQCF HQT *4
r
/GPVQTKPI TGSWKTGU VKOG CPF GPGTI[ UQ OGPVQTUo YQTMNQCFU YKNN PGGF VQ DG
CFLWUVGF CEEQTFKPIN[
r
/GPVQTKPI ECP ETGCVG EQP?KEVU YKVJ GORNQ[GGUo FKTGEV UWRGTXKUQTU UQ *4 YKNN
PGGF VQ QHHGT OGFKCVKQP
9G ECP RTGFKEV UQOG QH VJGUG EQUVU CPF EQORNGZKVKGU DWV VJG OQUV CEEWTCVG YC[ VQ
CUUGUU VJGO YKNN DG VQ TWP C RKNQV RTQITCO CU + RTQRQUG KP VJG PGZV UGEVKQP
0GZV 5VGRU &GXGNQR C $WUKPGUU %CUG CPF .CWPEJ C 2KNQV
2TQITCO
6JG TGUGCTEJ OCMGU C ENGCT ECUG HQT OGPVQTKPI RTQXKFGF KV KU RNCPPGF ECTGHWNN[ CPF
OCPCIGF YGNN + RTQRQUG VJCV YG FGXGNQR C HQTOCN DWUKPGUU ECUG HQT C OGPVQTKPI
RTQITCO CPF RTGUGPV KV VQ VJG ‘ZGEWVKXG %QWPEKN 9G PGGF VQR FQYP UWRRQTV CPF VJG
RCTVKEKRCVKQP QH GZGEWVKXGU VJGOUGNXGU CU OGPVQTU UQ % NGXGN DW[ KP KU GUUGPVKCN
4CVJGT VJCP NCWPEJKPI EQORCP[YKFG + VJKPM YG UJQWNF UVCTV YKVJ C NKOKVGF RKNQV
RTQITCO YKVJ RGTJCRU VYQ QT VJTGG FQGP RCTVKEKRCPVU 6JKU YKNN NGV WU ?PG VWPG VJG
RTQITCO CPF IGV C ENGCTGT GUVKOCVG QH EQUVU KP QTFGT VQ TG?PG DWFIGVU DGHQTG UECNKPI
WR
/[ TQWIJ GUVKOCVG KU VJCV VJG RKNQV RTQITCO YKNN TGSWKTG QPG HWNN VKOG UVCHH OGODGT KP
*4 VQ HCEKNKVCVG OCVEJOCMKPI OGFKCVG EQP?KEVU CPCN[G TGUWNVU CPF RNCP VJG
EQORCP[YKFG TQNNQWV 6JKU PGY RQUKVKQP YKNN JCXG C NQCFGF EQUV QH CRRTQZKOCVGN[
M + UJQWNFPoV JCXG CP[ RTQDNGO ENGCTKPI QWV VJKU OWEJ KP O[ QRGTCVKPI DWFIGV
RTQDCDN[ D[ ECPEGNKPI VJG NQYGUV TCVGF VTCKPKPI EQWTUGU CU YGoXG DGGP FKUEWUUKPI
FQKPI CP[YC[
%CP + IGV QP [QWT ECNGPFCT UQOGVKOG PGZV YGGM VQ IQ QXGT VJG RQVGPVKCN UVTWEVWTG QH
VJG RTQITCO CPF CPUYGT CP[ SWGUVKQPU QT EQPEGTPU [QW OC[ JCXG!
Figure 14.8 Internal Proposal (continued )
*G KU QRGP CDQWV VJG FQYPUKFGU QH
OGPVQTKPI RTQITCOU YJKEJ CFFTGUUGU
UQOG RQVGPVKCN QDLGEVKQPU CPF JGNRU
OCKPVCKP JKU ETGFKDKNKV[ QP VJG UWDLGEV
p0GZV UVGRUq UKIPCNU JKU UJKHV VQ VJG CEVKQP
RJCUG QH VJG #+&# OQFGN *G QWVNKPGU C
DTKGH RNCP VQ OQXG HQTYCTF CPF EQPENWFGU
D[ CUMKPI HQT C OGGVKPI VQ IGV VJKPIU
TQNNKPI

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