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Drexel University Targets Consumers Business Case Analysis Report

Drexel University Targets Consumers Business Case Analysis Report

Plan to have content about 4-6 pages for each case. Students should consider the analysis method (described below) in conducting and reporting on their analysis. The cases may have supplemental data in a spreadsheet; analysis of this data should support any conclusions. ANY case Analysis for this course should use the following outline: (1) Identify the Audience, presenter, date, and KEY ISSUE (as we’re using a MEMO format, this is concise) (2) Provide an executive summary (key Issue, Analysis, Recommendations and expected outcomes) – NOTE: an Exec summary IS NOT A SYNOPSIS or SUMMARY of the case situation; it is a summary of the solution/recommendation posed. (3) Define the problem or opportunity to be analyzed – be clear about what is causing the problem and clearly state the objective; what is the organization trying to achieve (sales/units or revenue, market share, profits, roi, etc) (4) Develop a relevant and balanced analysis (note SWOT and PEST are insufficient, but a good place to start) – students should consider a Porter’s 5 Forces, A value Chain analysis, a 3V or 5C or financial/quant analysis of data (5) Identify viable alternative solutions (6) Analyze alternatives in context with defined criteria – best to summarize as pro/con (7) Selects a recommended alternative and discuss issues related to implementation. Note – Harvard Business Cases often POSE specific questions, these questions should only guide thinking. The objective of the assignment is to use a decision making process to identify opportunities and to support recommendations. The basic steps to ANALYSIS and REPORTING, covered extensively in the course, include a clear statement of: Decisions: What are the key decisions that have to be made by the focal decision maker? Students often isolate/focus on relatively minor decisions; students need to develop deeper skills in analysis so that a full decision scope is identified. This discussion also includes a concise statement of the “problem” or “opportunity” faced. Objectives: What objectives is management trying to achieve? These often take the form of growth, market share, profit or cash goals. MAKE SURE TO CLEARLY STATE THE OBJECTIVES which need to be achieved in making the decision; you can also comment if these objectives make sense, given analysis. Analysis forms a foundation for UNDERSTANDING the situation and options which are available; some of the analysis tools (FRAMEWORKS) which could be applied include: Market Analysis: What is known about the market size, growth, presence/evolution of market segments? What markets for other products forms impinge upon the market being considered? Environmental Analysis: What are the key imperatives and/or changes taking place outside of the industry that affect both the firm and its competitors? Examine the economic, technological, social, regulatory, political, and legal environments. Industry Analysis: What is happening in the industry? What is the state of competition between existing competitors? To what extent are new firms entering the market? What is the level of competition from products made with different technologies? Are suppliers integrating forwards, laterally? Are our customers integrating backwards? Customer Analysis: Who are the customers? What sets of benefits do they require? Competitor Analysis: What are the strengths and weaknesses of competitors? What are their strategies? Will their strategies change? If so, how? What strategies might be expected from new entrants? Firm Analysis: What are the firm’s strengths and weaknesses? What strategies have been pursued in the past? How successful had these been? Economic Analysis: What does the economic analysis show? Given the set of decisions and objectives facing the decision maker, what is the nature of the consequences of the decision in economic terms? Assumptions: As students reflect on their analysis and the IMPLICATIONS/INSIGHTS (what the analysis means), it will be critical to state the key assumptions upon which the strategy is based. Alternatives: What are the two or three major courses of action that could be followed to reach the firm’s objectives? For each alternative identified, lay out pros and cons (this can be done as a table for conciseness, but students should be prepared to defend their positions). These insights come from the preceding analysis. Action Plan: What is being recommended? Lay out a broad strategy and identify specific action steps as well as a rough plan for implementation. Consideration of investments/costs must be made. TIE BACK the action plan to the stated objectives.

Mastering the Art of Online Learning: Your Guide to Acing Online Courses

Mastering the Art of Online Learning: Your Guide to Acing Online Courses

Introduction

In recent years, the popularity of online courses has skyrocketed, offering learners the flexibility to acquire new skills and knowledge from the comfort of their homes. However, succeeding in online courses requires a different approach compared to traditional classroom settings. To help you make the most of your online learning experience, this article presents essential strategies and tips to ace your online courses.

1. Set Clear Goals and Plan Ahead

Before embarking on an online course, establish clear goals and objectives. Determine what you hope to achieve by the end of the course and break down your goals into manageable milestones. Create a study schedule that aligns with your other commitments, ensuring you allocate dedicated time for coursework, assignments, and revision.

2. Create a Productive Study Environment

Establishing a conducive study environment is crucial for online learning success. Find a quiet, well-lit space where you can concentrate without distractions. Remove any potential interruptions, such as notifications from social media or email. Organize your study materials and have a reliable internet connection to ensure seamless access to course materials.

3. Actively Engage in the Course

Active participation is key to mastering online courses. Engage with course materials, including videos, readings, and interactive components. Take comprehensive notes, highlighting key concepts and ideas. Participate in discussion boards, forums, and virtual meetings to interact with instructors and peers, fostering a sense of community and enhancing your understanding of the subject matter.

4. Manage Your Time Effectively

Online courses offer flexibility, but it’s essential to manage your time wisely to avoid falling behind. Create a detailed schedule, allocating specific time slots for coursework, assignments, and studying. Break down larger tasks into smaller, manageable segments to prevent procrastination. Prioritize tasks based on deadlines and dedicate focused time to each one, ensuring consistent progress throughout the course.

5. Develop Effective Communication Skills

Online courses often rely on written communication, making it crucial to hone your skills in this area. Be concise and clear in your written responses, paying attention to grammar and spelling. Actively participate in discussions, asking thoughtful questions and providing constructive feedback to your peers. Regularly check your course emails and notifications, ensuring you stay updated with any important announcements or changes.

6. Utilize Available Resources

Take full advantage of the resources provided by your online course platform and instructors. Familiarize yourself with the learning management system (LMS) and explore its features. Access supplementary materials, such as textbooks, lecture slides, and external resources recommended by instructors. Utilize online libraries, research databases, and tutorial services to deepen your understanding of the subject matter.

7. Stay Motivated and Engaged

Maintaining motivation throughout an online course can be challenging, particularly when faced with competing priorities or a lack of face-to-face interaction. Set short-term goals and reward yourself upon their completion. Connect with fellow learners through virtual study groups or online forums to foster a sense of camaraderie. Regularly remind yourself of the benefits and personal growth associated with completing the course successfully.

8. Seek Support and Clarification

Don’t hesitate to seek support or clarification when needed. Reach out to your instructors for guidance or clarification on course material. Utilize online discussion forums to ask questions or engage in collaborative problem-solving. Leverage the support services provided by your course platform or institution, such as technical support or academic advising.

Conclusion

Online courses present unique opportunities for self-paced learning and personal growth. By setting clear goals, creating a productive study environment, actively engaging with course materials, and managing your time effectively, you can maximize your chances of acing online courses. Remember to stay motivated, seek support when needed, and make the most of the available resources. Embrace the flexibility and adaptability of online learning to achieve your educational goals.


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