Discussion 3.1

If you were to create a perceptual map for the product category of watches, what attributes should you include to illustrate both the similarities and differences among the brands?

Discussion 3.2

Consider one of these purchases: health care, a car, a time-share condo. What elements are tangible vs. intangible? How do the tangible vs. intangible components contribute to your satisfaction or dissatisfaction with the consumption?

Writing Assignment 3.1

Chapter 6: Mini-Case Hotel Flowchart and Blueprint
Mini-case-HotelFlowchartandBlueprint:

One of the ways that services marketers try to understand, manage, and control the service encounter experience is to useflowcharts(they’re also calledblueprints). In servicesflowcharts, there is a delineation between what a customer sees (e.g., a car valet) and what the company needs to do to make that part of the service encounter as flawless as possible (e.g., it needs to have a sufficient number of valets who are well trained to be polite and good drivers, plentiful nearby parking). Each part of the service encounter is described in steps that unfold orflowover time to simulate the process of the customer experience. It’s important for the customer service team to understand that the customer is evaluating the brand every step of the way.
Writing Requirements

3–5 pages in length (excluding cover page, abstract, and reference list)
APA format, Use the APA template located in theStudent Resource Centerto complete the assignment.
Please use the Case Study Guide as a reference point for writing your case study.

Writing Assignment 4.1

Chapter 8: Mini-Case Wild Foods (PPT ONLY)

Mini-Case Wild Foods
A huge, highly regarded consumer packaged goods firm wishes to branch into pet food. The company knows a lot about packaging, communications, and pricing. It has a great reputation in trade so the channel partners should be supportive. It figures that selling pet food cant be all that different from their current strengths.
The company is beginning with cat food. It is developing product lines currently, and plans to launch within 6 months. About a year after that, they’ll follow with their dog line. The company has talked about developing foods for other pets (ferrets, snakes, and hamsters), but to date, no firmer plans have been made.
The brand is going to be called Wild Foods and the new-to-the-world feature that the brand will offer is that these canned goods will comprise wild animals. Instead of cat food being the same meats eaten by their owners (e.g., beef, turkey, chicken, tuna), the foodstuffs will be mice, rats, crows, and pigeons (the company’s first recipes).
The company expects their new pet food line to be wildly received by pet owners—they expect that pet owners will say, “Finally! A company that knows what my cat wants to eat!” The company also thinks it will earn huge points from people concerned with the environment, given that they’re creating a useful by-product of large populations of some unpopular animals usually regarding as vermin or pests.
Case Discussion Questions
1. In the company’s projection of their product line’s likely success, what assumptions do you believe they’ve made agree with all of them?
2. What kinds of pre-launch marketing questions, about any of the 4Ps, do you have?
3. What kinds of marketing research would you suggest for them to address your concerns?

Team PowerPoint presentation(20 to 30 slides with notes)
APA format,for citations and referneces