The Marketing Mix (+The 4P’s, 7P’s and

4C’s of Marketing) Learning Hub, by Hannah Tow | April 15, 2019

More than 70 years ago, the American Marketing

Association coined a term that has impressively remained

one of the most essential marketing fundamentals to this

day.

The lasting popularity the marketing mix has earned throughout the years is

due to the fact that the “mix” we are speaking of encompasses every type of

tactic and technique that a marketer would need to successfully bring an offer

to market.

Think of the marketing mix as a tool box, and the 4P’s, 7P’s, and 4C’s of

marketing as the tools a marketing team uses to successfully accomplish its

marketing objectives.

Do you know exactly what you’re looking for? Jump ahead to:

? The 4P’s of marketing

? Product

? Price

? Place

? Promotion

? Using the 4P’s of marketing

? The 7P’s of marketing

? The 4C’s of marketing

What is the marketing mix? If you’ve ever taken an entry level marketing class, you have probably heard

the term “marketing mix” come up enough times to recognize it as an

essential term to know. The reason it is such a heavily covered topic is

because without the marketing mix, marketers would have no guidelines in the

strategy or execution of bringing a new product or service to market. It’s

basically every marketer’s starting point.

What does the marketing mix mean?

The marketing mix refers to the group of tactics that a company has strategically chosen

to take a product or service to market.

With that being said, you may be wondering how the 4P’s (and 7P’s and

4’C’s) of marketing fit into this. These topics are often confused with each

other, so let me remind you: the marketing mix and the 4P’s (and 7P’s and

4C’s) of marketing are not the same thing.

The marketing mix is a process that refers to the decisions marketers make

throughout the development of bringing their product or service to market.

Remember the tool box analogy? Whereas the P’s and C’s of marketing are

specific techniques within the marketing mix which a marketing team uses to

promote their offering. These are the tools inside your marketing tool box.

The concept of the 4P’s is certainly the most well-known because of its age

and near universal strategy. The 7P’s and 4C’s have emerged since the

creation of the marketing mix’s first structuring and account for major industry

changes and trends. Don’t worry though, this article will cover everything you

need to know regarding the go-to-market strategies marketers use everyday.

The 4P’s of marketing in depth The 4P’s of marketing were first introduced in the book Basic Marketing: A

Managerial Approach, by E. Jerome McCarthy. Since the concept’s

development in the 1960s, they’ve become the gold standard that marketers

use while creating their strategies.

The 4P’s, which r