Discussion: The Country Notebook

The Country Notebook

Country: South Korea

Product: Pop Tart

I. Introduction

II. Population

A. Total

1. Growth rates

2. Birthrates B. Distribution of population

1. Age 2. Sex

3. Geographic areas (urban, suburban, and rural density and concentration)

III. Economic statistics and activity

A. Gross national product (GNP or GDP)

1. Total

2. Rate of growth (real GNP or GDP)

B. Personal income per capita

C. Average family income

D. Distribution of wealth

1. Income classes

2. Is the distribution distorted?

E. Surface transportation

1. Modes

2. Availability

3. Ports

F. Working conditions

1. Employeremployee relations

2. Salaries and benefits

G. Principal industries

1. What proportion of the GNP does each industry contribute?

2. Ratio of private to publicly owned industries

H. Foreign investment

1. Opportunities?

2. Which industries?

I. International trade statistics

1. Major exports

a. Dollar value

b. Trends

2. Major imports

a. Dollar value

b. Trends

3. Balance-of-payments situation

a. Surplus or deficit?

b. Recent trends

4. Exchange rates

a. Single or multiple exchange rates?

b. Current rate of exchange

c. Trends

J. Trade restrictions

1. Embargoes

2. Quotas

3. Import taxes

4. Tariffs

5. Licensing

6. Customs duties

K. Extent of economic activity not included in cash income activities

1. Countertrades

a. Products generally offered for countertrading

b. Types of countertrades requested (barter, counterpurchase, etc.)

2. Foreign aid received

L. Labor force

1. Size

2. Unemployment rates

M. Inflation rates

IV. Channels of distribution (macro analysis)

This section reports data on all channel middlemen available within the market. Later, you will select a specific channel as part of your distribution strategy.

A. Retailers

1. Number of retailers

2. Typical size of retail outlets

3. Customary markup for various classes of goods

4. Methods of operation (cash/credit)

5. Scale of operation (large/small)

6. Role of chain stores, department stores, and specialty shops

B. Wholesale middlemen

1. Number and size

2. Customary markup for various classes of goods

3. Method of operation (cash/credit)

C. Import/export agents

D. Warehousing

E. Penetration of urban and rural markets

V. Media

This section reports data on all media available within the country or market. Later, you will select specific media as part of the promotional mix and strategy.

A. Availability of media

B. Costs

1. Television

2. Radio

3. Print

4. Internet

5. Other media (cinema, outdoor, etc.)

E. Percentage of population reached by each medium

Our Service Charter

1. Professional & Expert Writers: Homework Free only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Homework Free are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Homework Free is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Homework Free, we have put in place a team of experts who answer to all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.