1. Review this link: https://corporatefinanceinstitute.com/resources/knowledge/strategy/ansoff-matrix/

Discuss the significance of publicity to a sport/players. 
What procedures would you recommend to take advantage of any publicity opportunities? 
What growth strategy would you recommend for the players and why?  (Penetration Strategies, Market Development Strategies, Player Development Strategies, Diversification Strategies, etc.). Please provide examples.

2. Explain the following:

Part I: Why is going public often the best way to increase the growth of your successful privately held sport related company? Discuss the advantages and disadvantages of going public.

Part II: Does studying sport entrepreneurship encourage you to think about creating your own sport business? Why or why not?