Kotler, P., & Armstrong, G. (2021). Principles of marketing (18th ed.). Pearson.

Read “Company Case Dyson: Solving Customer Problems in Ways They Never Imagined” at the end of Chapter 2. Incorporate the following topics in the order depicted below using at least 1200 words (not including References). Select at least three appropriately related scholarly sources (textbook may be one of three) Discuss Dyson’s value proposition and marketing management orientation.

· Describe how Dyson differentiates and positions their product offerings.

· Summarize the role of marketing research at Dyson.

· Identify and describe each of the five characteristics that influence the rate of adoption using a Dyson Air Multiplier fan in your example.