Allstar Brands Corporation is a manufacturers company of over the counter drugs. This company
is known for over the counter cold and allergy medicines. The Pharmaceuticals Division is a
division in the company that is responsible for the marketing and production of ethical and OTC
medications. The over the counter remedies are the ones that doesnt need a prescription. The
pharmaceuticals division is the one that focus on strategies that can help take the company to
higher levels. They are responsible creating new products and that will help sustain the growth.
The management of Allstar Brand of Pharmaceuticals Division consists of several of market
related groups. OCM is one of the groups which handle the marketing activities for All-round
brand and any line extensions or new product introductions that might fall under the same
category. The Pharmaceutical Division will have to come up with strategies that will help the
company to survive. The constant success of the brand in terms of profitability and sales has
made it a critical component of the Pharmaceuticals Divisions long-term strategic plan. The
division anticipates that the brands cash flow in the coming years will allow the company to
pursue new opportunities in emerging markets.
Allstar Brand Company along with their Pharmaceuticals Division has this company best interest
at heart. They must use different strategies that will allow enhance their products. One of the
things that Pharmaceuticals Division can do is to make these products more cost-effective and
make it differentiate from the other companies products. They can look at their competitors
products and see what they can do to make their products better.
Allstar should use digital communication which will help with marketing. Everyone uses social
media and watch television these are just a few things that can reach people. Another way to
promote is by using billboards this is a form of adverting. One of the most important things in
adverting that has been around for years is the word of mouth. Allstar seem to have a great team
that works together and will make the right decisions that will keep this company a flow.
Teamwork Peer Evaluations
Introduction
The completion of peer evaluations are required and are confidential. The
evaluations are used as a diagnostic indicator of possible team dysfunction.
Requirements
For this assignment, complete the following:
Evaluate the contributions each of your team members have made to the marketing
plan that is due in this unit. This is to include evaluating the individual contributions
of team members to strategic decision making and planning by using examples to
support your evaluations.
Purchase answer to see full
attachment
Recent Comments