Assignment 4

In this assignment. You ware to use the same corporation (Apple, Inc.) you selected and focused on from assignments 1, 2 and 3.

Research the company on its own website, the public filings on the Securities and Exchange Commission’s Filings & Forms page, University’s online databases , the Lexis Advance database , and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

You will give a 15-minute presentation on the board of directors of the corporation. Use the attached template to ensure that your assignment meets the requirements.

Requirements:

· Develop an executive-level PowerPoint presentation with 8-12 slides that contain speaker notes and appropriate graphics.

· Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

· Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

· Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

· Outline communications plan the company could use to make the strategies you recommend above known to all stakeholders.

· Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.

· Go to the University Online Library or the Internet and locate at least three quality references. Note: Wikipedia and similar websites do not qualify as academic resources.

· Submit all references on a Works Cited page using SWS format.

The specific course learning outcome associated with this assignment is as follows;

· Develop a corporate presentation based on a SWOT analysis, strategies for maximizing competitiveness and profitability, a communications plan, and an assessment of efforts related to ethics.

Notes: This is the speaker notes section of the PowerPoint presentation.

Do Not type every word you plan to say on the slide.

Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a strategy for the company to minimize its weaknesses and threats.

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its competitiveness.

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its profitability.

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its profitability.

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a communications plan the company could use to make the strategies you recommended on the previous slide known to all stakeholders

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a communications plan the company could use to make the strategies you recommended known to all stakeholders.

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly assess efforts by this corporation to be a responsible (ethical) corporate citizen and thoroughly determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.

You should use at least three (3) quality references, one of which should be the course textbook. Wikipedia and similar websites do not quality as academic resources.

How to Use This Template ? Each slide needed in your submission is provided in this template. ? Do not add slides ? Do not delete slides (except the “How to Use This Template” slide) ? Replace the “blue” font on each slide with your presentation content ? Change all font to black ? Use bullet points on the slides ? Do not type every word you plan to say on the slide ? Enter the text of your talk in the speaker notes section ? The speaker notes section is the gray area below each slide ? Do not enter your speaker notes in comment boxes ? Do not include audio or video clips ? Delete this slide before submitting your assignment Delete this slide before submitting your assignment

SWOT Analysis of Company Name Strengths • Insert a bullet or two describing strengths of the firm Weaknesses • Insert a bullet or two describing weaknesses of the firm Opportunities • Insert a bullet or two describing opportunities available to the firm Threats • Insert a bullet or two describing threats to the firm

SWOT Analysis Strategy ? Strengths and Opportunities ? Insert a bullet describing the strategy to capitalize on strengths and opportunities ? Insert another bullet describing the strategy to capitalize on strengths and opportunities

SWOT Analysis Strategy ? Weaknesses and Threats ? Insert a bullet describing the strategy to minimize weaknesses and threats ? Insert another bullet describing the strategy to minimize weaknesses and threats

Competitiveness Strategy ? Competitiveness ? 1 st bullet point of levels and types of strategies to maximize competitiveness ? 2 nd bullet point of levels and types of strategies to maximize competitiveness

Profitability Strategy ? Profitability ? 1 st bullet point of levels and types of strategies to maximize profitability ? 2 nd bullet point of levels and types of strategies to maximize profitability

Communications Plan ? Competitiveness Strategies ? 1 st bullet point on the plan to communicate the competitiveness strategies to stakeholders ? 2 nd bullet point on the plan to communicate the competitiveness strategies to stakeholders

Communications Plan ? Profitability Strategies ? 1 st bullet point on the plan to communicate the profitability strategies to stakeholders ? 2 nd bullet point on the plan to communicate the profitability strategies to stakeholders

Corporate Social Responsibility ? Responsible (ethical) corporate citizen ? 1 st bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example ? 2 nd bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example ? Impact of efforts on company’s bottom line ? 1 st bullet point on the impact the efforts have on the company’s bottom line – specific example ? 2 nd bullet point on the impact the efforts have on the company’s bottom line – specific example