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Columbia University Lesson 5 Business Communication Persuasive Essay

Columbia University Lesson 5 Business Communication Persuasive Essay

Speaking Confidently, Writing Persuasively Lesson 5 Key points in FAQs Ensures you understand your audience and customers’ needs. Covers a range of questions from privacy to location and hours Anticipates points of conflicts Frequently updated to reflect new, emerging issue Lands potentially new customers by solving problems Fuels blog (and deeper content) creation Showcases expertise, trust, and authority within your niche. Tell me which FAQ is better? https://faq.whatsapp.com/ https://help.twitter.com/en/new-user-faq https://www.kpu.ca/advising/resources/faqs https://www.douglascollege.ca/studentservices/advising/academic-advising/faqs ‘https://www.youtube. com/watch?v=mLY_C m2kXHI What’s Objective Why should we be passive observers? ‘There are benefits to being an objective or passive observer: ‘We can sometimes let our emotions cloud our judgment ‘We can fail to see things from the perspective of someone else Judgment When we are active participants in a situation, we fall into judgment. How can you tell when you fall into judgment? ””We can recognize when we’re being judgmental by some of these reactions: We avoid that person We make fun of them We hold negative thoughts about that person. How can judging other people affect them? ””Judging someone can have similar effects to other forms of discrimination. People describe feeling isolated, ashamed, misunderstood, criticized and demeaned. Judging can also result in people being less likely to talk about what they’re going through and ask for the help they need. (If we can’t talk to people or people talk to us, communication is lost) Judgment vs Observation Observation: neutral act of taking in information Judgment: rendering an opinion regarding the relative value or merit of what is being observed Forum 5 Go and sit somewhere with your notebook for 10 minutes. Time it. Observe what is around you. Write down at least 5 passive observations Write down at least 5 judgment you make in your surroundings. Switch Find another spot. Write down at least 5 passive observations Write down at least 5 judgment you make in your surroundings. Forum 5 ? ? ? Please post 5 of the 10 passive observations you wrote down. Please post 5 of the 10 judgment observations you made. Tell us where the location was where you made your passive and judgment observations. 11 Persuasive Writing and Presentation The objective: Get someone to think and or do what you want them to think or do. Persuasive writing and presentation is… 1 Advocating for something 2 Advocating against something 3 Getting your audience to agree or disagree 4 Getting some sort of reaction Persuading the Unpersuadable ? Steve Jobs learns how glass works 14 If you want to persuade your audience you need to take these steps. Skills needed: ‘Get them to sit up, pay attention ‘Motivate them to take action ‘End with ! ‘Not , Not ; ‘Could be ? ‘Get them to sit up, pay attention Capture and hold the attention of your audience ‘Let’s break down the skills Do this by beginning your presentation with a stat, prop or a compelling story ”== ATTENTION ‘Motivate them to take action Establish a connection with your audience ‘Connect your persuasive argument with an already wellknown, expected fact ‘Let’s break down the skills ‘== INTEREST ‘End with a ! Make them want something ‘Let’s break down the skills ‘To be like you To have what you promise ”== DESIRE Capturing, keeping your reader’s interest Once you’ve captured the reader’s attention, you must maintain that interest. Introduce your major selling point by: ‘Stating a benefit ‘Filling a need ‘Showing distinct advantage Different ways to appeal to the receiver Gaining Gaining a sense of satisfaction Giving Giving comfort or convenienc e Saving Saving time, money, effort or merchandis e. Creating/maintaini ng Creating/m aintaining goodwill Selfconfidence ‘https://www.youtube.com/watch? v=w-HYZv6HzAs How did the speaker persuade you? ””Attention Desire Interest Action Take a moment and practice your persuasive presentation skills Lesson 4 was about a time when you failed to use Best Practices in social media or with a communication tool. Please persuade someone you know not to make the same mistake you made. How to advance your career while working at home ? https://www.wsj.com/articles/advancecareer-home-working-11630683454 24 Making Persuasive Oral Presentations ‘React and then Respond Your strategy must take into account: ””Knowing who your audience is Fitting the message to that audience Having strong content Organizing your material for maximum effectiveness Severn CullisSuzuki had six minutes to make an impact https://www.youtube.com/watc h?v=oJJGuIZVfLM Y Did she succeed? N Craft a persuasive argument for or against Assignment 5: Part 1 ? Please write up a persuasive argument about whether Cullis-Suzuki was persuasive or not. ? 250 words 29 Assignment 5: Part 2 Due Saturday noon ‘Tell me about a time when you failed to persuade someone about something that was important to you. ‘Or a time when you persuaded someone to do something that was important to you. What technique did you use? ‘How could you have done it differently? 250 words ‘Assignment 5 Part 1 and Part 2 Part 1 Please write up a persuasive argument about whether Cullis-Suzuki was persuasive or not. 250 words Part 2 Tell me about a time when you failed to persuade someone about something that was important to you. Or a time when you persuaded someone to do something that was important to you. What technique did you use? How could you have done it differently? Yes, can hand in by Wednesday, Oct 13 without penalty. Yes, can be oral or written Watch this video ‘https://www.youtube.com/watch?v=oJJGuIZVfLM



Mastering the Art of Online Learning: Your Guide to Acing Online Courses

Mastering the Art of Online Learning: Your Guide to Acing Online Courses

Introduction

In recent years, the popularity of online courses has skyrocketed, offering learners the flexibility to acquire new skills and knowledge from the comfort of their homes. However, succeeding in online courses requires a different approach compared to traditional classroom settings. To help you make the most of your online learning experience, this article presents essential strategies and tips to ace your online courses.

1. Set Clear Goals and Plan Ahead

Before embarking on an online course, establish clear goals and objectives. Determine what you hope to achieve by the end of the course and break down your goals into manageable milestones. Create a study schedule that aligns with your other commitments, ensuring you allocate dedicated time for coursework, assignments, and revision.

2. Create a Productive Study Environment

Establishing a conducive study environment is crucial for online learning success. Find a quiet, well-lit space where you can concentrate without distractions. Remove any potential interruptions, such as notifications from social media or email. Organize your study materials and have a reliable internet connection to ensure seamless access to course materials.

3. Actively Engage in the Course

Active participation is key to mastering online courses. Engage with course materials, including videos, readings, and interactive components. Take comprehensive notes, highlighting key concepts and ideas. Participate in discussion boards, forums, and virtual meetings to interact with instructors and peers, fostering a sense of community and enhancing your understanding of the subject matter.

4. Manage Your Time Effectively

Online courses offer flexibility, but it’s essential to manage your time wisely to avoid falling behind. Create a detailed schedule, allocating specific time slots for coursework, assignments, and studying. Break down larger tasks into smaller, manageable segments to prevent procrastination. Prioritize tasks based on deadlines and dedicate focused time to each one, ensuring consistent progress throughout the course.

5. Develop Effective Communication Skills

Online courses often rely on written communication, making it crucial to hone your skills in this area. Be concise and clear in your written responses, paying attention to grammar and spelling. Actively participate in discussions, asking thoughtful questions and providing constructive feedback to your peers. Regularly check your course emails and notifications, ensuring you stay updated with any important announcements or changes.

6. Utilize Available Resources

Take full advantage of the resources provided by your online course platform and instructors. Familiarize yourself with the learning management system (LMS) and explore its features. Access supplementary materials, such as textbooks, lecture slides, and external resources recommended by instructors. Utilize online libraries, research databases, and tutorial services to deepen your understanding of the subject matter.

7. Stay Motivated and Engaged

Maintaining motivation throughout an online course can be challenging, particularly when faced with competing priorities or a lack of face-to-face interaction. Set short-term goals and reward yourself upon their completion. Connect with fellow learners through virtual study groups or online forums to foster a sense of camaraderie. Regularly remind yourself of the benefits and personal growth associated with completing the course successfully.

8. Seek Support and Clarification

Don’t hesitate to seek support or clarification when needed. Reach out to your instructors for guidance or clarification on course material. Utilize online discussion forums to ask questions or engage in collaborative problem-solving. Leverage the support services provided by your course platform or institution, such as technical support or academic advising.

Conclusion

Online courses present unique opportunities for self-paced learning and personal growth. By setting clear goals, creating a productive study environment, actively engaging with course materials, and managing your time effectively, you can maximize your chances of acing online courses. Remember to stay motivated, seek support when needed, and make the most of the available resources. Embrace the flexibility and adaptability of online learning to achieve your educational goals.


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