6 attachments Slide 1 of 6 attachment_1 attachment_1 attachment_2 attachment_2 attachment_3 attachment_3 attachment_4 attachment_4 attachment_5 attachment_5 attachment_6 attachment_6 CMST 1A03: TWITTER POST WRITING THE ASSIGNMENT: EACH STUDENT WILL WRITE A SERIES OF TWITTER POSTS IN ORDER TO BRIEFLY ARGUE ONE SIDE IN A COMMUNICATION-RELATED DEBATE. THE POSTS WILL BE DUE IN A WORD DOCUMENT ON JANUARY 30, 2022 ON AVENUE (NOT ON TWITTER). More Detail ? Write 3-5 sample Twitter posts in order to briefly argue one side in a communicationrelated debate (topics are in the instructions document) ? Each post must be 140 characters or less, including hashtags, emojis and spaces. You may include images if you wish. ? Optimize the use of each character and image. Be clear and succinct. ? If you make a claim, you should be able to back it up, even if you can only point in the direction of other resources. ? And finally, the hardest part: a really good Twitter post grabs the reader’s attention and draws them in. THE ‘TWITTER ESSAY’ FORMAT IS OFTEN ASSOCIATED WITH CANADIAN OPINION WRITER JEET HEER. IN 201214, HE BECAME INTERNET FAMOUS FOR HIS PROLIFIC ‘ESSAYS’ SPREAD OUT OVER HANDFULS OR DOZENS OF TWEETS. HE WOULD USE A SERIES OF TWEETS TO DO CULTURAL CRITICISM OR WEIGH IN ON POLITICAL ISSUES. HE TOOK THE SINGULAR TWEET AND CHAINED THEM TOGETHER TO BUILD AN ARGUMENT—AND EACH LINK IN THE CHAIN HAD A HARD LIMIT OF 140 CHARACTERS. (THIS SLIDE BORROWED FROM GREG J. SMITH) IN A 2014 GLOBE AND MAIL ARTICLE, HEER DESCRIBED TWITTER ESSAYS AS ‘NOT REALLY AN ARGUMENT; IT’S THE SKELETON OF AN ARGUMENT’ AND NOTED THAT ‘TWEETS ARE SNOWFLAKE SENTENCES: THEY CRYSTALLIZE, HAVE SOME FLEETING BEAUTY AND DISAPPEAR.’ THOUSANDS OF WRITERS NOW POST TWITTER ESSAYS VIA A FORMALIZED ‘THREAD’ FEATURE. (THIS SLIDE BORROWED FROM GREG J. SMITH) Good examples: This discussion of the significance of MLK’s legacy by Clint Smith Student Example #1 Iman Bhutto ? Let’s talk about #BellLetsTalk for the scam it really is– Shallow corporate activism from a company that already has more than enough to donate money regardless. ? Why isn’t it just #LetsTalk if the point is to focus on mental health? It’s a not-so-sly excuse to get free marketing with viral posts that end up benefiting them the most. ? Last year they raised $7.7 million dollars. . . They also made $5.68 BILLION dollars. Through the branded hashtag, they got 154 MILLION social interactions for $0 (Bell Canada, 2021). ? What could be an initiative that promotes open convo to destigmatize mental health becomes nothing more than insincere corporate propaganda when branding is tied in. ? Coldly calculated and capitalistic. #BellLetsTalk about how they actually care more about their bottom line than you. Student Example #2 JJ Vaughn 3/5, 4/5 5/5 Student Example #3 Hannah Chapman ? #BellLetsTalkDay has a sweet sentiment; however, actions speak louder than words, and Canadians living with mental illness deserve better. ? According to the John Howard Society, Canadian inmates are prone to mental illness and have a suicide rate twice that of the general public (Olson, 2012). ? Bell, who is contracted to run prison phones, limits inmate phone calls by charging them the same rate as their customers, which is currently $1.33 plus tax per minute (White, 2020). ? This means Bell charges inmates, who need regular contact with their family to cope with mental illness, $30.43 for one 20-minute phone call, a cost many can’t afford (White, 2020). ? So on the next #BellLetsTalkDay, donate to charities, like the Canadian Families and Corrections Network, that prioritize the mental health of inmates over profit (Leonardi, 2017). What are characteristics of an effective Twitter essay? …persuasive …clear …succinct …backed up with evidence Other characteristics you notice? ? Informal ? But still addressing seriousness of topic ? Get right to the point ? Strong viewpoint ? Stats/evidence incorporated ? Student examples are posted on Avenue so you can see format used, evidence cited Questions? ? Please contact me or super TA Assignment Information This assignment provides you with an opportunity to demonstrate your understanding of the role that media play socially, economically and politically, your ability to analyze examples of this using key concepts from communication studies, and to persuade an audience of your ideas using a succinct style suited to social media. There will also be research and the need to assess the reliability of sources. Expectations You are expected to complete this assignment individually. Respect for academic integrity is crucial to your success. Make sure you understand what constitutes acts of academic dishonesty in the page: What is Academic Dishonesty? Instructions a Each student will write 3-5 sample Twitter posts in order to briefly argue one side in a communication-related debate. Note that you do not actually have to post these on Twitter, though you certainly can! Each post must be 140 characters or less, including hashtags, emojis and spaces. You may include images if you wish. > > Unlike an essay, where you have more room to express yourself, Twitter writing challenges you to optimize the use of each character and image. It’s important to be clear and succinct so that your post is not misunderstood. If you make a claim, you should be able to back it up, even if you can only point in the direction of other resources. And finally, the hardest part of all: a really good Twitter post grabs the reader’s attention and draws them in. > Suggested topics can be found below if you wish to write on a different topic, please check with the instructor or super TA. Please note that all of your Tweets should address one topic only. Topics 1. When Facebook and Twitter banned Donald J. Trump and Google and Apple suspended the right-wing social media platform Parler, some observers applauded, saying that the companies should have undertaken such moves long ago. Others were more cautious, suggesting that tech giants were growing too powerful and should not be the ones to determine whose views constitute a threat to society. What do you think? 2. Bell’s annual ‘Let’s Talk’ initiative has won acclaim and attention for raising awareness about mental health, but some critics argue that the campaign seems to be skewed more towards garnering publicity than meaningful change, since the campaign doesn’t engage with root causes of mental health issues, or the shortcomings of our institutions in addressing them (see, for instance, this discussion in The Conversation). What do you think? Should a media company be undertaking such a campaign in the first place? Does this result in any real change? > a 3. Recent news reports have suggested that social media have negative effects on young women’s mental health, and that the owners of the major social media platforms knew about this and nonetheless encouraged its use. Are there steps that owners can take to stop these negative effects, or is it too late, given the extent to which social media use is embedded in our society and particularly in the lives of young people? Structure Please submit your posts in a Word document (double-spaced)—you do not need to post these on Twitter. Add a bibliography, using APA or MLA, for any sources you cite in your posts e.g. if you include a quote or statistic from a source you found online or in your textbook. You do not need to find academic sources such as journal articles or books, and you do not need to include in-text citations the way you would in an essay. There is no cover page required but you should include your name, student number, course number, and TA name/tutorial number at the top of your paper. > Format • Length and space: 3-5 posts X 140 characters each. Please note that hashtags, emojis and spaces all count towards the character total. Different programs calculate character count differently (e.g. some count spaces and others do not) so make a note of this when you’re checking your overall character count. . Font type: Times New Roman Font size: 12pt 0 File type: Ideally Word. A PDF may be acceptable although it is more difficult to enter comments. Please do not use Pages, since not all of our TAs have access to it. > Resources In general, you are encouraged to use the resources provided including the Purdue OWL: APA Formatting and Style Guide and Grammarly. Additional resources specific to this assignment will be posted shortly. Before you begin your assignment, review the rubric at the end of this document to understand the assignment expectations. Also, use the rubric to ensure inclusion of all marking criteria before submitting your assignment. Purchase answer to see full attachment Tags: social media Twitter Post social corporate responsibility principles User generated content is uploaded by users for the purposes of learning and should be used following Studypool’s honor code & terms of service.