Unit 3 Assignment: Southwest Airlines
Attached Files:

BUS411 Unit 3 Assignment.pdf BUS411 Unit 3 Assignment.pdf – Alternative Formats (141.193 KB)

Due Date: 11:59 pm EST Sunday of Unit 3

Points: 100

Overview: This case illustrates several ways in which Southwest Airlines utilizes the four main

building blocks of competitive advantage: efficiency, customer responsiveness,

innovation, and reliable quality.

Instructions: You will need to review the Southwest Airlines case study at the end of Chapter 3 in the

textbook and answer the following questions:

• What is the link between Southwest Airlines’ business model, strategy,

competitive advantage, and profitability?

• What are Southwest Airlines’ distinctive competencies, resources, and

capabilities to make it happen?

• How will the Southwest Airlines competitive advantage be maintained in the

future?

Requirements:

• Submit a two-three page Word document covering the elements of the

assignment.

• Develop a clear introduction, body, and conclusion. Use paragraph format and

transitions.

• Focus on the quality of writing and content.

• Use APA format with a title page, in-text citations, and references. Abstract not

required. The title page, reference page, and appendices are excluded in page

length requirement.

• Research and cite at least two credible sources in APA format.

Be sure to read the criteria below by which your work will be evaluated before

you write and again after you write.

BUS411 – Business Policy Seminar

Southwest Airlines

Evaluation Rubric for Southwest Airlines Assignment

Due: Sunday by 11:59 pm ESTThis case illustrates several ways in which Southwest Airlines utilizes the four main building blocks of competitive advantage: efficiency, customer responsiveness, innovation, and reliable quality.Refer to the attached document for assignment details and grading rubric.