Visit the U.S. government recall Web site

www.recalls.gov, select a product recall event from

The past three years, and answer the following

Questions:

a. What information would you consider to be evidence of an ethical transgression in this product

recall?

b. Other than recalling the product, what other actions did the company take to address the situation?

c. What steps would you suggest that the company should?

d. Locate the Web sites for the American Marketing

Association (AMA) and the American Institute of

Certified Public Accountants (AICPA). One has a

“Professional Code of Conduct,” and the other has a “Statement of Ethics.” Does the terminology make a difference? Why or why not?

e. Compare and contrast the components of each approach.

f. Since the AMA offers certification as a “Professional Certified Marketer,” would the organization benefit from promoting a professional code of conduct like the AICPA? Why or why not? have taken to restore that reputation?