Question 1
Trust represents a customer’s belief in the efficacy and reliability of a brand.
True
False
 
Question 2
Pleasure cruises and exotic vacations take advantage of which consumer behavior trend?
Health emphasis
Cocooning
Experience pursuits
Active, busy lifestyles
 
Question 3
Which method of developing a marketing communications budget uses computer simulations to model the relationship between advertising and marketing communications and sales, profits, and other factors?
Payout planning
Objective and task
Quantitative models
Meet the competition
 
Question 4
Individuals perform only one role in the buying center, but there can be more than one individual involved in any particular role.
True
False
 
Question 5
The marketing leaders of the New Orleans Saints football team developed an advertising campaign targeted at teenagers. This is an example of the demographic segmentation variable of:
age
gender
ethnicity
income