You will be presenting your research report. Because this is an online class it will have to be a virtual presentation. You will need to create PowerPoint slides and either (1) ‘Click to Add Notes’ at the bottom of each slide (2) Click on the ‘Slide Show’ tab in PowerPoint, then click ‘Record Slide Show’ — if you choose this option, your presentation should be approximately 5-10 minutes in length; or (3) If you are not sure how to do either of the following two options, then you will still need to create a PowerPoint Presentation and include a Word Document explaining the bullets on each slide (use appropriate numbering). You should have between 7-10 slides in your presentation. Running head: SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY Selling Overseas and Marketing in Another Country Name Institutional Affiliation 1 SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY Table of contents Introduction……………………………………………………………………. 3 Product…………………………………………………………………………..3 Selected country…………………………………………………………………4 Marketing strategies………………………………………………………………5 Summary………………………………………………………………………….6 Conclusion………………………………………………………………………..7 Recommendations…………………………………………………………………7 References ………………………………………………………………………..10 2 SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 3 Introduction Adidas Originals SL 72 Sneakers Adidas Originals SL 72 sneakers are unique and made in a very classy design. These sneakers can be found in many different colours, including black, white, red, blue, and many others, and comes in various sizes. They are mostly designed to be worn by men, but women have also started wearing these sneakers in recent days. The abbreviation SL stands for super light, making the Adidas original SL 72 sneakers perfect for their intended purpose. Most people who use sneakers are athlete, as they do their daily exercises, and they prefer this type of sneakers because of their being super light quality. The price for a pair of Adidas originals SL 72 sneakers goes for around 90 U.S. dollars, but this differs from the sneakers sizes (Yang, 2019). Sometimes the smallest sizes are expensive. After all, they are hand to get in the market and the largest shoe sizes because their availability is hard. Looking at the quality of the Adidas originals SL 72 sneakers, their sale can be high in states or countries with a culture that encourages sports and embraces efforts to make the athletes of the state or country better. Adidas originals SL 72 sneakers, according to those who have shared their experience after using the sneakers are very comfortable, and a fashionable Adidas originals sneaker, its has also been reviewed that the sneaker has excellent and recommendable breathability, which can be very good for athletes because this keeps their feet ventilated and fresh. Selected Country-Brazil SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 4 As mentioned, most sports persons prefer Adidas originals SL 72 sneakers as they exercise because of their breathability and super light quality. Brazil is one country that appreciates sports and has a large number of its population engaging in sports. Brazil is the most athletic country in the whole world, and this is mostly in football. The government has in recent years performed well in athletics and even won some very high honours. Being a country where people appreciate sports and fully support it in society, it is a perfect spot; the company should target and introduce the Adidas originals SL 72 sneakers (Ratten, 2018). People here love sports and will never be against something meant to improve the country’s power in sports. The citizens here would campaign for an increase in the supply of the Adidas originals SL 72 sneakers because of the demand rise. The Brazil government also works towards making sure that its sportspersons are the best in the world, and this is seen when one looks at how much the government have invested in sports like football, building football stadiums and training grounds. This comes as an advantage because the government will not put severe restrictions on the Adidas originals SL 72 sneakers introduction in Brazil if it is convinced that these sneakers will improve and make their athletes more productive. The country is a developed one, and the living standards of people there are high, meaning that most of the citizens who are sportspeople will be able to afford the Adidas originals SL 72 sneakers. According to Brazil’s political and social set up, the Adidas originals SL 72 sneakers would not face any challenge that discourages its use in the country. Marketing Strategies To fully and successfully introduce the Adidas originals SL 72 sneakers in Brazil’s market, it must have the right marketing strategies or a good marketing plan. The marketing SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 5 strategies or program effectively reaches and communicates productively with the target or prospective customers. Firstly, the company should consider keeping the name of the product. Adidas originals SL 72 sneakers because Adidas is a trusted brand known for its quality products (Soltani-Fesaghandis & Pooya, 2018). Many people, if not all, will go for the sneakers because they are a product of the Adidas company; additionally, on introducing the Adidas originals SL 72 sneakers, the company must make sure that the Adidas originals SL 72 sneakers are in variety and that there is no time that the demand for the sneakers will ever exceed the supply. Doing so makes the company reliable. This is advantageous for the long run because the company will not have any problem introducing another of its products in the country. For a company presenting one of its development in the market, the company should consider setting fair prices for the Adidas originals SL 72 sneakers and even giving discounts and allowances. This attracts customers. The more customers, the faster the Adidas word originals SL 72 sneakers quality and availability will spread, and more and more people will come looking for the sneakers. People like discounted products a lot, and they are always drawn to them (Lee & Wang, 2020). coming up with other purchase methods like paying in instalments can also help the company market its product very much because it is not every time a person interested in making a purchase has the full amount of money needed for the sneakers. For convenience, the company should make sure that the Adidas originals SL 72 sneakers supply satisfying but the availability and accessibility of the sneakers. The company should set up as many stores as possible in different parts of the country so that customers will not have to go through many struggles to find the Adidas originals SL 72 sneakers. SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 6 Brazil is a developed country, and so is the technology used there. The Adidas Company should make sure that it invests a lot in the product promotion to make potential or target customers aware of the Adidas originals SL 72 sneakers (Srivastava, 2018). Most people in the country, even the young ones, have access to social media. Therefore, this should be where the company makes most of its advertisements. This way, many people will know that a product like Adidas originals SL 72 sneaker exists and the qualities it has, and the purpose it serves. To make the Adidas originals SL 72 sneakers available at all times, the company should consider using the fastest means available for transportation, which can be the company’s plans. This can be an excellent way to make the Adidas originals SL 72 sneakers distribution faster so that the customers remain satisfied by the variety available to choose from. Summary With the perfect marketing strategy, the company can successfully introduce the Adidas SL 72 sneakers in Brazil. Product promotion techniques in this situation are very crucial because they are the ones that inform of the new product in the market. Using inferior product promotion methods can bring massive losses to the company because it will use it to promote the product with no returns. Knowing the culture of the country and the people that live in it is very crucial in this case because some cultures might be against the product you are producing as a company, which can sometimes pose a tough challenge in meeting the expectations of the company in terms of the profit margins and the vision and mission of the company. Therefore, knowing that Brazilians’ culture fully supports sports, it gives the company green lights to kick start is Adidas originals SL 72 sneakers introduction in the country. SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 7 Conclusion Introducing the Adidas originals SL 72 sneakers in Brazil would be a perfect thing for the company and the customers. Focusing on the benefits the company will get from this, it is evident that Brazil is a country that will appreciate the company’s efforts to better the lives of its athletes. This, therefore, suggests that the government will go easy on the company in terms of taxes and trade restrictions because it wants the company to continue supplying its product. As it has been proven, the culture of the country and what its people believe in is oriented in sports and mostly football, and this is a good sign for the company as it means that society will accept the Adidas originals SL 72 sneakers as it is designed to help sports persons through their daily routines. If the club agrees with the sneakers, the more they will be recommended, the sales will also increase. The main aim of introducing Adidas originals SL 72 sneakers in Brazil is to maximize the company’s profits or increase the profit margins and give the company’s customers what they desire, which is quality and affordable products. Recommendations Firstly, the company should consider adding as many Adidas stores in Brazil as possible so that customers can access the company’s products quickly and faster with no struggles. Adding stores under the company’s name helps the company’s brand grow and be known to many, which is one of the main priorities in marketing. When the brand is known, and the word about its quality and reliability of its products has spread, it increases the number of interested people by developing the company. It makes the existing customers loyal to the company, making them prefer the company’s products over other substitute products. SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 8 Knowing that Brazil is a sports-oriented country, the company should consider sponsoring a few sports groups or clubs to show that it respects the country’s culture and shows that it supports the culture that lives in the people there. Sponsoring, in this case, involves giving financial assistance to the team and groups. It is true that the company will spend money from this act but focusing on the impacts this has on the citizens, the company will get the money it spends on sponsorship in triple figures. The company will catch the countries’ attention because they supported the local talents, which will see the company’s sales rise dramatically. Also, in the product promotion of the company promoting the Adidas originals SL 72 sneakers, the company should use local celebrities or local social figures in advertising the Adidas originals SL 72 sneakers (Makarova & Ermolina, 2021). This is why many people tend to follow celebrities and high people in society and their lifestyles. If these celebrities and tall people in the community embrace or use the Adidas originals SL 72 sneakers, many people are likely to be influenced. They might end up purchasing the Adidas originals SL 72 sneakers to feel like their lifestyles resemble their idols in society. In the advertisements of the Adidas originals SL 72 sneakers, the company should make the advertisements more about the customers and not praise the company much. The kind of advertising that shows the customers that the company cares for their wellbeing and one that offers the qualities of the Adidas originals SL 72 sneakers that gives proof to the care, which may include mentioning the sneakers being light for the flexibility of the customer and breathability for making the customers feet fresh throughout. When customers notice that the company considers their desires in designing their products, they become loyal to the company. SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 9 SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 10 References Yang, J. (2019). adidas Originals Shoes Tubular X 2.0 PK Grey One Grey Three-apmkingstrack. com. American Journal of Industrial and Business Management, 9(3), 720-726. Ratten, V. (2018). Sport entrepreneurship: Developing and sustaining an entrepreneurial sports culture. Springer. Soltani-Fesaghandis, G., & Pooya, A. (2018). Design of an artificial intelligence system to predict the success of new product development and select proper market-product strategy in the food industry. International Food and Agribusiness Management Review, 21(1030-2019-593), 847-864. Lee, C. L., & Wang, W. Y. (2020). Strategy, accountants’ activities and new product development performance. Advances in accounting, 50, 100487. Srivastava, M. (2018). New product strategy/innovation: Challenges and opportunities in an emerging market. In Strategic Marketing Issues in Emerging Markets (pp. 99-105). Springer, Singapore. Makarova, E. L., & Ermolina, V. A. (2021). PRODUCT PROMOTION AS AN IMPORTANT COMPONENT OF MARKETING MANAGEMENT ACTIVITIES OF AVIATION COMPANIES. Modern Science, (2-1), 43-49. Purchase answer to see full attachment Explanation & Answer: 10 Slides Presentation Tags: Business Communications Brazil Adidas Selling Overseas Marketing in Another Country User generated content is uploaded by users for the purposes of learning and should be used following Studypool’s honor code & terms of service.