The degree to which an industry’s outlook is attractive or unattractive is not the same for all industry participants and all potential entrants. After learning how organizations evaluate their external environment, we look at assessing resources next. To do this, we must answer a set of questions.
Before writing your initial discussion post, read the case study onAmazon.com, Inc. Next, address the following questions based on their current strategy. Then, provide a substantive response to at least two of your classmates.

Briefly outline the essential parts of the current strategy for this organization.
Explain how well the company’s current strategy is working.