http://www.darkpharma.nl/uploads/7/3/2/8/7328594/theartofbrandingacondition.pdf

Assignments need to use the paces methodï¼Need to use specific cases in the article for analysis

looks at an article in context. Specifically, it looks at how different audiences can change the perceived meaning of a text. You will read “The Art of Branding a Condition,” and you will analyze its argument and effectiveness when looking at two different audiences. 

First, look at the argument as if it were to pharmaceutical companies. What is the author trying to convey to his audience? How well does he make his argument? 

Secondly, look at the article as if its audience were the people that the pharmaceutical companies are selling products to. Does the argument change? If so, what is the new argument and how is it created through context? If not, why not? Is the new argument effective? (use PACES)

Lastly, compare the rhetorical effectiveness of the two arguments. Which one is more effective/persuasive? What makes one better than the other?