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Otis College of Art & Design Virgin Mobile Strategic Marketing Management Case Study

Otis College of Art & Design Virgin Mobile Strategic Marketing Management Case Study

Read every part of the case study, break it down by taking notes and then proceed with analysis and calculations. Describe the competitive market for mobile phone carriers. Here are some things to keep in mind: Who are the key players in their mobile ‘universe’? Bear in mind competitors, partners, suppliers.  What are the general customer segments and what are their expectations from a service? Where are carriers succeeding and where are they falling short? What are the aspects of current mobile phone plans that make all customers unhappy? Do you agree with Virgin Mobile’s target market (14 to 24 year olds) selection?  Complete Lifetime Value (LTV) Calculations for the following: Calculate LTV with contract Also calculate LTV (with contract) and without hidden fees Calculate LTV without contract Also calculate LTV (without contract) and without hidden fees Calculate a breakeven  Forecast Virgin Mobile’s LTV  Use the following formula for LTV: You are both welcome (and encouraged) to use Excel for your calculations. Please clarify the following numbers (write them out and label them, do not just give the final LTV – show you work to receive partial credit): Average Revenue per User (ARPU) Rate = 5%  (please use this at all times for rate. Rates may vary firm to firm, 5% is a common default and you can consider this ‘given by the instructor’) Annualize some of your numbers for your LTV calculations.  For the LTV calculation, you may need to do some research. Explore competitive advantages Describe all the advantages Virgin Mobile has versus the competition in entering the mobile market Layout possible disadvantages Virgin Mobile faces versus it’s competitors. Given the above target segment, how should Virgin Mobile structure its pricing.    Calculate an LTV for Virgin Mobile based on the pricing you have recommended Remember to consider any advantages Virgin Mobile possesses in making your calculations Based on your answers to all the questions above, make a final recommendation to Virgin Mobile’s senior leadership as to whether Virgin Mobile should or should not launch in US.  If you recommend not to launch, then take the perspective that senior leadership at VM has highly anticipated this opportunity and thus committed to myriad planning and partnerships. Thus, answer the following:  Detail to management all the reasons why the US market is not viable. Include in your arguments all the financial calculations and the reason the advantages you outlined will not be beneficial enough to launch and why the impact of disadvantages is substantial enough to also negate a launch. How should Virgin Mobile communicate to its partners the reasons it will not pursue a US launch.    If yes, describe how Virgin Mobile should go-to-market: Why do you believe VM will have a successful launch in the US? How will VM’s advantages be of benefit and how does these advantages offset potential disadvantages? Outline what the offering should be to consumers Be sure to outline the role of subsidies detailing why (or why not) VM should offer them.  What are longer term considerations such as opportunities and risks that VM should consider post-launch?

Mastering the Art of Online Learning: Your Guide to Acing Online Courses

Mastering the Art of Online Learning: Your Guide to Acing Online Courses

Introduction

In recent years, the popularity of online courses has skyrocketed, offering learners the flexibility to acquire new skills and knowledge from the comfort of their homes. However, succeeding in online courses requires a different approach compared to traditional classroom settings. To help you make the most of your online learning experience, this article presents essential strategies and tips to ace your online courses.

1. Set Clear Goals and Plan Ahead

Before embarking on an online course, establish clear goals and objectives. Determine what you hope to achieve by the end of the course and break down your goals into manageable milestones. Create a study schedule that aligns with your other commitments, ensuring you allocate dedicated time for coursework, assignments, and revision.

2. Create a Productive Study Environment

Establishing a conducive study environment is crucial for online learning success. Find a quiet, well-lit space where you can concentrate without distractions. Remove any potential interruptions, such as notifications from social media or email. Organize your study materials and have a reliable internet connection to ensure seamless access to course materials.

3. Actively Engage in the Course

Active participation is key to mastering online courses. Engage with course materials, including videos, readings, and interactive components. Take comprehensive notes, highlighting key concepts and ideas. Participate in discussion boards, forums, and virtual meetings to interact with instructors and peers, fostering a sense of community and enhancing your understanding of the subject matter.

4. Manage Your Time Effectively

Online courses offer flexibility, but it’s essential to manage your time wisely to avoid falling behind. Create a detailed schedule, allocating specific time slots for coursework, assignments, and studying. Break down larger tasks into smaller, manageable segments to prevent procrastination. Prioritize tasks based on deadlines and dedicate focused time to each one, ensuring consistent progress throughout the course.

5. Develop Effective Communication Skills

Online courses often rely on written communication, making it crucial to hone your skills in this area. Be concise and clear in your written responses, paying attention to grammar and spelling. Actively participate in discussions, asking thoughtful questions and providing constructive feedback to your peers. Regularly check your course emails and notifications, ensuring you stay updated with any important announcements or changes.

6. Utilize Available Resources

Take full advantage of the resources provided by your online course platform and instructors. Familiarize yourself with the learning management system (LMS) and explore its features. Access supplementary materials, such as textbooks, lecture slides, and external resources recommended by instructors. Utilize online libraries, research databases, and tutorial services to deepen your understanding of the subject matter.

7. Stay Motivated and Engaged

Maintaining motivation throughout an online course can be challenging, particularly when faced with competing priorities or a lack of face-to-face interaction. Set short-term goals and reward yourself upon their completion. Connect with fellow learners through virtual study groups or online forums to foster a sense of camaraderie. Regularly remind yourself of the benefits and personal growth associated with completing the course successfully.

8. Seek Support and Clarification

Don’t hesitate to seek support or clarification when needed. Reach out to your instructors for guidance or clarification on course material. Utilize online discussion forums to ask questions or engage in collaborative problem-solving. Leverage the support services provided by your course platform or institution, such as technical support or academic advising.

Conclusion

Online courses present unique opportunities for self-paced learning and personal growth. By setting clear goals, creating a productive study environment, actively engaging with course materials, and managing your time effectively, you can maximize your chances of acing online courses. Remember to stay motivated, seek support when needed, and make the most of the available resources. Embrace the flexibility and adaptability of online learning to achieve your educational goals.


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