FM002 Assessment Instructions Review the details of your assessment including the rubric. You will have the ability to submit the assessment once you submit your required pre-assessments and engage with your Faculty Subject Matter Expert (SME) in a substantive way about the competency. Overview In this Assessment, you will read the four case studies and respond to the corresponding tasks related to evaluating marketing strategies. To complete this Assessment: Download the Academic Writing Expectations Checklist to use as a guide when completing your Assessment. Responses that do not meet the expectations of scholarly writing will be returned without scoring. Properly formatted APA citations and references must be provided, where appropriate. Be sure to use scholarly academic resources as specified in the rubric. This means using Walden Library databases to obtain peer reviewed articles. Additionally, .gov (government expert sources) are a quality resource option. Note: Internet and .com sources do not meet this requirement. Contact your coach or SME for guidance on using Library Databases. Carefully review the rubric for the Assessment as part of your preparation to complete your Assessment work. This Assessment requires submission of two (2) files. Save your files as follows: Submission one will include the written reports required in Part I and III. Save this file as FM002_PartI_III_firstinitial_lastname (for example, FM002_PartI_III_J_Smith). Submission two will include the slide presentations required in Part II and IV. Save this file as FM002_PartII_IV_firstinitial_lastname (for example, FM002_PartII_IV_J_Smith). You may submit a draft of your assignment to the Turnitin Draft Check area to check for authenticity. When you are ready to upload your completed Assessment, use the Assessment tab on the top navigation menu. Instructions Before submitting your Assessment, carefully review the rubric. This is the same rubric the assessor will use to evaluate your submission and it provides detailed criteria describing how to achieve or master the Competency. Many students find that understanding the requirements of the Assessment and the rubric criteria help them direct their focus and use their time most productively. Rubric Access the following to complete this Assessment: Cellucci, L. W., Wiggens, C., & Farnsworth, T. J. (2014). Healthcare marketing: A case study approach. Health Administration Press https://www.ache.org Hospital Consolidation Case Study, (pp. 1–5) Market Management Case Study, (pp. 55–63) Palomar Heart Hospital Case Study, (pp. 123–127) Intermountain Healthcare Case Study, (pp. 161–173) Use the APA course paper template available here . Download the Writing Checklist to review prior to submitting your Assessment. This assessment has four-parts. Click each of the items below to complete this assessment. PART I: KIMBALL HOSPITAL AND TANNER MEDICAL CENTER MERGER REPORT Read the case study ‘Hospital Consolidation,’ pages 1–5, from Healthcare Marketing: A Case Study Approach (Cellucci, Wiggens, & Farnsworth, 2014). You are Dallin Call, chief executive officer (CEO) and chief marketing manager of Kimball Hospital. You have considered all of the factors, and it is time to make a recommendation on how to market the merger of Kimball Hospital with its chief rival, Tanner Medical Center. Create a 1 to 2-page report to present to the Kimball community-based Board of Directors that addresses the following: Analyze the potential impacts of a merger on Kimball Hospital and Great Western Hospital Corporation (GWHC). Document the impact of this merger in a way that the Kimball community-based Board can understand and focus on how to market to the following stakeholders. Describe at least four potential long-term risks/impacts of a merger on the following stakeholders. Include in this description a justification of whether you would or would not recommend the merger. In addition, explain how the Kimball Hospital mission, vision, and strategic plan would influence your recommendation. Analyze issues, such as access, cost, and quality, and what concerns each of the following stakeholder groups might have regarding consolidation. Patients The public Physicians Payers Explain four to six communication (marketing) strategies you would recommend to the Board that will balance the organizational and community interests of the stakeholder groups as you make the important decision of whether or not to merge with Tanner Medical Center. Use information about industry issues and trends to inform your explanation/ communication to stakeholders and the Board. PART II: COMMUNITY MEDICAL CENTER PRESENTATION Read the case study ‘Market Management,’ pages 55–63, from Healthcare Marketing: A Case Study Approach (Cellucci, Wiggens, & Farnsworth, 2014). You are Lindsey Chadwick, director of strategic planning and marketing at Community Medical Centers (CMC), a large healthcare organization in central California. You have been tasked with updating the CMC marketing plan in response to important changes in the local and regional markets. Your assistant, Rachel, has taken the first step in performing an environmental assessment. Based on Rachel’s environmental assessment, create a 10-12-slide presentation with extensive notes for CMC’s board of directors that includes the following: Present an analysis of CMC’s strengths, weaknesses, opportunities, and threats (a SWOT analysis). Present findings from the situational analysis that include an overview of the most critical issues facing CMC in regard to its physicians, payers, patients, and public customers. Present a market strategy. Identify the target market for increasing services at CMC and how you propose to effectively reach this market. Present a detailed plan for promoting CMC’s services to existing and new patients using four different marketing techniques. PART III: PALOMAR HEART HOSPITAL REPORT Read the case study ‘Palomar Heart Hospital,’ pages 123–127, from Healthcare Marketing: A Case Study Approach (Cellucci, Wiggens, & Farnsworth, 2014). You are the director of marketing at Palomar Heart Hospital (PHH). Russell Taylor, Lincoln Healthcare System’s new executive vice president and chief operating officer, has called you in for a meeting as he begins the strategic planning process to turn PHH’s dismal financial performance around. Russell has tasked you with updating some aspects of PHH’s marketing plan. Create a 4 to 5- page report that addresses the following requests from Russell: Describe the marketing techniques you would employ to raise the profile of PHH in the community and increase patient volume. Name two mass-marketing techniques and two target-marketing techniques you would use in this scenario. Recommend at least two marketing techniques you would use to market PHH to payers to increase the proportion of the population able to access PHH’s services. Recommend at least two ways you would utilize social media to drive new business at PHH. Explain whether PHH should amend its mission, vision, and/or scope of services offered. Explain the organizational and marketplace realities that justify your decision. PART IV: INTERMOUNTAIN HEALTHCARE PRESENTATION Read the case study ‘Intermountain Healthcare,’ pages 161–173, from Healthcare Marketing: A Case Study Approach (Cellucci, Wiggens, & Farnsworth, 2014). You are the new director of marketing for Intermountain Healthcare and are working with the entire marketing department to update the organization’s marketing plan. To kick off the project, you have been tasked with presenting an overview and analysis of Intermountain’s current marketing operations and opportunities. Create a 6 to 8-slide presentation with extensive notes for an internal retreat with the Intermountain marketing department. Illustrate Intermountain’s engagement with each of its customers (patients, the public, physicians, and payers) in pursuit of its organizational mission and vision. Illustrate Intermountain’s three most significant strategic advantages. Explain how they could be utilized in the new marketing plan to advance the organization’s mission.

Mastering the Art of Online Learning: Your Guide to Acing Online Courses

Introduction

In recent years, the popularity of online courses has skyrocketed, offering learners the flexibility to acquire new skills and knowledge from the comfort of their homes. However, succeeding in online courses requires a different approach compared to traditional classroom settings. To help you make the most of your online learning experience, this article presents essential strategies and tips to ace your online courses.

1. Set Clear Goals and Plan Ahead

Before embarking on an online course, establish clear goals and objectives. Determine what you hope to achieve by the end of the course and break down your goals into manageable milestones. Create a study schedule that aligns with your other commitments, ensuring you allocate dedicated time for coursework, assignments, and revision.

2. Create a Productive Study Environment

Establishing a conducive study environment is crucial for online learning success. Find a quiet, well-lit space where you can concentrate without distractions. Remove any potential interruptions, such as notifications from social media or email. Organize your study materials and have a reliable internet connection to ensure seamless access to course materials.

3. Actively Engage in the Course

Active participation is key to mastering online courses. Engage with course materials, including videos, readings, and interactive components. Take comprehensive notes, highlighting key concepts and ideas. Participate in discussion boards, forums, and virtual meetings to interact with instructors and peers, fostering a sense of community and enhancing your understanding of the subject matter.

4. Manage Your Time Effectively

Online courses offer flexibility, but it’s essential to manage your time wisely to avoid falling behind. Create a detailed schedule, allocating specific time slots for coursework, assignments, and studying. Break down larger tasks into smaller, manageable segments to prevent procrastination. Prioritize tasks based on deadlines and dedicate focused time to each one, ensuring consistent progress throughout the course.

5. Develop Effective Communication Skills

Online courses often rely on written communication, making it crucial to hone your skills in this area. Be concise and clear in your written responses, paying attention to grammar and spelling. Actively participate in discussions, asking thoughtful questions and providing constructive feedback to your peers. Regularly check your course emails and notifications, ensuring you stay updated with any important announcements or changes.

6. Utilize Available Resources

Take full advantage of the resources provided by your online course platform and instructors. Familiarize yourself with the learning management system (LMS) and explore its features. Access supplementary materials, such as textbooks, lecture slides, and external resources recommended by instructors. Utilize online libraries, research databases, and tutorial services to deepen your understanding of the subject matter.

7. Stay Motivated and Engaged

Maintaining motivation throughout an online course can be challenging, particularly when faced with competing priorities or a lack of face-to-face interaction. Set short-term goals and reward yourself upon their completion. Connect with fellow learners through virtual study groups or online forums to foster a sense of camaraderie. Regularly remind yourself of the benefits and personal growth associated with completing the course successfully.

8. Seek Support and Clarification

Don’t hesitate to seek support or clarification when needed. Reach out to your instructors for guidance or clarification on course material. Utilize online discussion forums to ask questions or engage in collaborative problem-solving. Leverage the support services provided by your course platform or institution, such as technical support or academic advising.

Conclusion

Online courses present unique opportunities for self-paced learning and personal growth. By setting clear goals, creating a productive study environment, actively engaging with course materials, and managing your time effectively, you can maximize your chances of acing online courses. Remember to stay motivated, seek support when needed, and make the most of the available resources. Embrace the flexibility and adaptability of online learning to achieve your educational goals.