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American Public University System Week 4 Sport Communication Research Paper

American Public University System Week 4 Sport Communication Research Paper

1 Research Paper Proposal Name School Course Professor Date 2 Eagles Rocky Kickoff Highlights 2015 Introduction The video I chose for this research proposal is ‘Eagles Rocky Kickoff Highlights 2015’. Video link: https://www.youtube.com/watch?v=Z6E5KzG-NV8 Players win games when they are motivated. The video is meant to hype up the players and the fans who want the team to win the game at Lincoln Financial Field. The players are hyped and motivated in order to win the game they were set to play. The Eagles fans were hyped so they could feel united to the team and cheer during the game to boost their morale (Hancherick, 2011). This video was taken and aired prior to game kickoff and was meant to reach out to the players and fans as a way of connecting with them. Connecting with them would instill hope to the players and fans that there is a likelihood of winning the game and there is a need to work hard. The sounds and images in the video make it energizing for players and fans. This paper will be assessing how the video integrates the concepts of technology advancement and publicity in sports. Major Point 1: There is a strong connection between players and fans since the video is designed to capture the attention of the players and the fans together. Fans tell players that all they need is a win for the game and players tell each other that they must win the game. ‘Such kind of a relationship pushes the players to do their best to reach their goal. There is a close attachment of players and fans because they each acknowledge the need to attain that win. 3 ‘Players are motivated to win just as they have won in previous games, while the fans want the players to win the game to make them proud. The video shows payers celebrating their previous wins (in black and white) and this serves as their source of motivation towards winning the game the team is set to play at Lincoln Financial Field. Major Point 2: The video, music, pictures, and tones are incredible and depict a highly revolutionized sport sector, in terms of communication and public relations (Heidary et al., 2014). The quality of the video is high with alternation of pictures in aspects of color, angle, size and shape. With this in mind, it will be important to investigate how they utilize the dynamic technology and concept of public relations to pass the message to various sports stakeholders. ‘The images, music, pictures, and tonal variation used in this promotional video sends out a strong message that fans and Eagles players can relate with. The video starts with a low tone and colored pictures with an “Eagles player’ being encouraged by his ailing wife that the only favor she needs from him is a win in the game. Immediately after, the video adopts a black and white approach and show players celebrating their wins in previous games which is meant to inform the fans that the team is capable of winning again. Players feel motivated because they have every reason to win the game; they derive their motivation from previous wins and support from their coaches and trainers. The tone and lighting of the video also changes throughout. Speakers and players in the video increase their tones towards the end of the video which shows they are finishing with a strong figure, an approach that occurs when people win a game. 4 ‘Iheanacho and Rufus (2013) calls sport a giant social issue, which means that it attracts people from different political sides, religions, and social affiliation. It is more of a unifying factor in a society. The video, being a promotional video targets a diverse audience and aims at keeping them informed and instilling hope of winning the game in them. The message of the video is being passed to fans and players and shows the importance of a being motivated and supported. The Eagles have played many games in the past and the wins they have had is their source of motivation to win the upcoming game. The video also incorporates a fans section where they capture fans watching previous games and others celebrating after the team won. Major Point 3: One of the best strategies used in the Eagle’s Rocky promotional video is connecting with fans at an individual level and giving them a reason to champion for the success of the team (Gogoi, 2019; Ramesh, 2016). The video integrates the comments and opinions of the fans, which gives them a chance to air their views, to the public and to the team. When the Eagles win games, the fans are happy, and it is this aspect that bonds them to the team and the players. ‘The challenge with the video is that there is a very small section for the fans and the fans may feel left out of the promotional video. Only a few fans speak in the video and the producer focuses more on players and their coaches. This may to some extent cause disconnect between players, the team, and the fans (Ramesh, 2016). ‘The video is also short and should have also focused on the winning strategies the team used to win previous games. This would ensure a strong connection with the stakeholders. 5 Conclusion I hope to discover the extent of influence the players and team members have on the perception of fans, because they form an important part of any sporting activity. It is important to realize that publicity is an essential aspect of the sporting sector, and the sport fraternity ought to make use of technologies that enhance publicity (Ramesh, 2016). The video ‘Eagles Rocky Kickoff Highlights 2015’ is a sport promotional video that carries a strong message to the target audience. The technology used to produce the video creates a strong connection with the viewers and reveals a deeper meaning of what sport is about and not what just meets the eye. Tactful sport communication can be adopted trough the dynamic technologies that are gaining popularity, which can enable a clear and open relation with the fans. Sport is a matter of wining and convincing people to support the team. This can be achieved by adopting technological advancements that ease and better communication and publicity of the team. 6 References Gogoi, H. (2019). The use of ICT in sports and physical education. AkiNik Publications. Hancherick, D. (2011). Tweet talking: How modern technology and social media are changing sports communication. The Elon Journal of Undergraduate Research in Communications, 2(1), 15-21. Heidary, A., Honary, H., & Behjanat, S. (2014). The Role of Information and Communication Technology in Sport Change Management. http://dx.doi.org/10.6007/IJARCSEE/v1i1/1161 Iheanacho, S. B., & Rufus, O. (2013). Information and communication technology and implication for sports management in Nigerian universities sports organizations in the 21st century. Mediterranean Journal of Social Sciences, 4(5), 113-113. https://doi.org/10.5901/mjss.2013.v4n5p113 MOC. (2016, Jan 5). Eagles Rocky kickoff highlights 2015 [Video]. YouTube. https://www.youtube.com/watch?v=Z6E5KzG-NV8 Ramesh, K. A. (2016). Role of information technology in enhancing sports performance. International Journal of Physical Education, Sports and Health, 3(5), 277279.



Mastering the Art of Online Learning: Your Guide to Acing Online Courses

Mastering the Art of Online Learning: Your Guide to Acing Online Courses

Introduction

In recent years, the popularity of online courses has skyrocketed, offering learners the flexibility to acquire new skills and knowledge from the comfort of their homes. However, succeeding in online courses requires a different approach compared to traditional classroom settings. To help you make the most of your online learning experience, this article presents essential strategies and tips to ace your online courses.

1. Set Clear Goals and Plan Ahead

Before embarking on an online course, establish clear goals and objectives. Determine what you hope to achieve by the end of the course and break down your goals into manageable milestones. Create a study schedule that aligns with your other commitments, ensuring you allocate dedicated time for coursework, assignments, and revision.

2. Create a Productive Study Environment

Establishing a conducive study environment is crucial for online learning success. Find a quiet, well-lit space where you can concentrate without distractions. Remove any potential interruptions, such as notifications from social media or email. Organize your study materials and have a reliable internet connection to ensure seamless access to course materials.

3. Actively Engage in the Course

Active participation is key to mastering online courses. Engage with course materials, including videos, readings, and interactive components. Take comprehensive notes, highlighting key concepts and ideas. Participate in discussion boards, forums, and virtual meetings to interact with instructors and peers, fostering a sense of community and enhancing your understanding of the subject matter.

4. Manage Your Time Effectively

Online courses offer flexibility, but it’s essential to manage your time wisely to avoid falling behind. Create a detailed schedule, allocating specific time slots for coursework, assignments, and studying. Break down larger tasks into smaller, manageable segments to prevent procrastination. Prioritize tasks based on deadlines and dedicate focused time to each one, ensuring consistent progress throughout the course.

5. Develop Effective Communication Skills

Online courses often rely on written communication, making it crucial to hone your skills in this area. Be concise and clear in your written responses, paying attention to grammar and spelling. Actively participate in discussions, asking thoughtful questions and providing constructive feedback to your peers. Regularly check your course emails and notifications, ensuring you stay updated with any important announcements or changes.

6. Utilize Available Resources

Take full advantage of the resources provided by your online course platform and instructors. Familiarize yourself with the learning management system (LMS) and explore its features. Access supplementary materials, such as textbooks, lecture slides, and external resources recommended by instructors. Utilize online libraries, research databases, and tutorial services to deepen your understanding of the subject matter.

7. Stay Motivated and Engaged

Maintaining motivation throughout an online course can be challenging, particularly when faced with competing priorities or a lack of face-to-face interaction. Set short-term goals and reward yourself upon their completion. Connect with fellow learners through virtual study groups or online forums to foster a sense of camaraderie. Regularly remind yourself of the benefits and personal growth associated with completing the course successfully.

8. Seek Support and Clarification

Don’t hesitate to seek support or clarification when needed. Reach out to your instructors for guidance or clarification on course material. Utilize online discussion forums to ask questions or engage in collaborative problem-solving. Leverage the support services provided by your course platform or institution, such as technical support or academic advising.

Conclusion

Online courses present unique opportunities for self-paced learning and personal growth. By setting clear goals, creating a productive study environment, actively engaging with course materials, and managing your time effectively, you can maximize your chances of acing online courses. Remember to stay motivated, seek support when needed, and make the most of the available resources. Embrace the flexibility and adaptability of online learning to achieve your educational goals.


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