CASE STUDY Case description ? In 2020, Mercedes Benz created a No Limits Campaign to try to take down gender stereotypes. ? Their goal was to raise awareness about gender stereotypes and to inspire children, especially young girls. ? They partnered with mattel and the National Girls Collaborative project to send over 50,000 girls a Matchbox toy car replica of the Mercedes-Benz 220SE ? The reason they chose this car was because it was the car that Ewy Rosqvist drove in when she participated and won in the Argentine Touring Grand Prix ? They also launched a series of over 100 programs focused on empowering the nations youth and encouraging dialogue to help refute the impact of gender stereotypes Case Description ? The research they conducted was ‘With a legacy of pioneering women throughout the brand’s history, Mercedes Benz sought to leverage the story of record-breaking female racecar driver Ewy Rosqvist as a positive role model for young girls’ ? They used primary and secondary research to test their theory that girls subconsciously limit themselves due to gender stereotypes Why was the case successful- Tracy https://www.mercedes-benz.com/en/lifestyle/mercedes-benz-matchbox-nolimits/ How would you conduct the campaign differently? -Zidong ? ? ? ? ? ? Live stream from and for girls to share and encourage Video on Ewy Rosqvist as a role model Afternoon tea talk on personal growth Surveys with gifts to improve in the future Being famous nationwide/locally Localize this with businesswomen to create win-win What lesson did you learn? –Milana Lysova CASE STUDY Case description ? In 2020, Mercedes Benz created a No Limits Campaign to try to take down gender stereotypes. ? Their goal was to raise awareness about gender stereotypes and to inspire children, especially young girls. ? They partnered with mattel and the National Girls Collaborative project to send over 50,000 girls a Matchbox toy car replica of the Mercedes-Benz 220SE ? The reason they chose this car was because it was the car that Ewy Rosqvist drove in when she participated and won in the Argentine Touring Grand Prix ? They also launched a series of over 100 programs focused on empowering the nations youth and encouraging dialogue to help refute the impact of gender stereotypes Case Description ? The research they conducted was ‘With a legacy of pioneering women throughout the brand’s history, Mercedes Benz sought to leverage the story of record-breaking female racecar driver Ewy Rosqvist as a positive role model for young girls’ ? They used primary and secondary research to test their theory that girls subconsciously limit themselves due to gender stereotypes Why was the case successful- Tracy https://www.mercedes-benz.com/en/lifestyle/mercedes-benz-matchbox-nolimits/ How would you conduct the campaign differently? -Zidong ? ? ? ? ? ? Live stream from and for girls to share and encourage Video on Ewy Rosqvist as a role model Afternoon tea talk on personal growth Surveys with gifts to improve in the future Being famous nationwide/locally Localize this with businesswomen to create win-win What lesson did you learn? — 1 Milana Lysova Hongmei Li STC459 22 February 2021 PRSA Case Analysis Tackling gender stereotypes The case is about combating the social stigma that prevents girls from achieving their goals. Mercedes-Benz USA (MBUSA) launched a campaign dubbed “No Limits” to raise awareness on how gender stereotypes impact young girls. In collaboration with the National Girls Collaborative Project (NGCP) and Mattel, MBUSA reached out to more than 100 organizations (“MercedesBenz USA Tackles Gender Stereotypes With No Limits Campaign”, 2020). The program was meant to protest gender stereotypes and approximately 50,000 girls were engaged. MBUSA was also aiming to empower young girls by showcasing its commitment to society. The No Limits initiative launched by MBUSA was a success because of various reasons. First, the company’s initiative was effective. Mattel in partnership with MBUSA issued cast toy replicas of Mercedes Benz 220SE to the 50,000 participating girls. As a result of this program, Ewy Rosqvist participated in the Argentine Touring Grand Prix becoming the first woman to do so and win. Around 100 programs were developed around Ewy’s story and would inspire young girls, create a positive role model for them, and increase awareness about the consequences of gender stereotypes. 2 Further, MBUSA’s initiative was a success because it partnered with other organizations such as Brooklyn’s Digital Girl Inc., Atlanta Public Schools, NGCP, and Mattel. Also, MBUSA formulated measurable objectives such as supporting the entire campaign to raise the brand’s reputation and awareness. Others include supporting ongoing media, launch a campaign that would trigger a countrywide debate on how to eliminate and identify gender stereotypes and enhance positive perception. Besides, several tactics were applied to achieve the objectives. MBUSA used Ewy’s story as its icon and developed engaging videos that would prompt girls to be creative in areas that do not involve the typical gender roles (“Mercedes-Benz USA Tackles Gender Stereotypes With No Limits Campaign”, 2020). Also, the press releases were distributed via BusinessWire to more than 100 outlets. The local and national media were invited to capture photos and videos that were later published on social media, online, and broadcast channels. Notably, MBUSA developed a No Limit curriculum to guide mentors and parents. Through the No Limits program, Ewy served as a positive model to girls thus encouraging them to pursue their ambitions. If I were the campaign manager, I would take a different approach to tackle the problem highlighted in this case. I would collaborate with stakeholders to review teacher training programs, textbooks, and curricula to reduce gender stereotypes in schools. Through collaboration, I would ensure that networks, tutorials, and apprenticeship programs are developed to encourage and promote the involvement of women in STEM fields (De Melendez & Beck, 2018). The program would also ensure neutral and shared toys and games, enhance equality of men and women in educational projects, collaborate with families to prevent sexist behavior, and enhance the provision of school materials that are non-sexist. Such a program would offer a long-term solution to this issue. 3 There are several lessons learned from this case about conducting a PR campaign. First, reliable partnerships are effective in implementing a campaign since they can help design a brand. They also assist in the distribution of the brand to the targeted population. Second, it is worth coming up with an icon that will increase positive engagement with the consumers. Third, selecting the best media platform can facilitate success because it could support the establishment and activation of a campaign. Also, social reach, impressions, and media placements can drive positive perception and overall visibility. Lastly, one can deduce that measurable objectives are crucial as they evaluate the campaign’s success. 4 References De Melendez, W. R., & Beck, V. (2018). Teaching young children in multicultural classrooms: Issues, concepts, and strategies. Cengage Learning. Mercedes-Benz USA Tackles Gender Stereotypes With No Limits Campaign. (2020).

Mastering the Art of Online Learning: Your Guide to Acing Online Courses

Introduction

In recent years, the popularity of online courses has skyrocketed, offering learners the flexibility to acquire new skills and knowledge from the comfort of their homes. However, succeeding in online courses requires a different approach compared to traditional classroom settings. To help you make the most of your online learning experience, this article presents essential strategies and tips to ace your online courses.

1. Set Clear Goals and Plan Ahead

Before embarking on an online course, establish clear goals and objectives. Determine what you hope to achieve by the end of the course and break down your goals into manageable milestones. Create a study schedule that aligns with your other commitments, ensuring you allocate dedicated time for coursework, assignments, and revision.

2. Create a Productive Study Environment

Establishing a conducive study environment is crucial for online learning success. Find a quiet, well-lit space where you can concentrate without distractions. Remove any potential interruptions, such as notifications from social media or email. Organize your study materials and have a reliable internet connection to ensure seamless access to course materials.

3. Actively Engage in the Course

Active participation is key to mastering online courses. Engage with course materials, including videos, readings, and interactive components. Take comprehensive notes, highlighting key concepts and ideas. Participate in discussion boards, forums, and virtual meetings to interact with instructors and peers, fostering a sense of community and enhancing your understanding of the subject matter.

4. Manage Your Time Effectively

Online courses offer flexibility, but it’s essential to manage your time wisely to avoid falling behind. Create a detailed schedule, allocating specific time slots for coursework, assignments, and studying. Break down larger tasks into smaller, manageable segments to prevent procrastination. Prioritize tasks based on deadlines and dedicate focused time to each one, ensuring consistent progress throughout the course.

5. Develop Effective Communication Skills

Online courses often rely on written communication, making it crucial to hone your skills in this area. Be concise and clear in your written responses, paying attention to grammar and spelling. Actively participate in discussions, asking thoughtful questions and providing constructive feedback to your peers. Regularly check your course emails and notifications, ensuring you stay updated with any important announcements or changes.

6. Utilize Available Resources

Take full advantage of the resources provided by your online course platform and instructors. Familiarize yourself with the learning management system (LMS) and explore its features. Access supplementary materials, such as textbooks, lecture slides, and external resources recommended by instructors. Utilize online libraries, research databases, and tutorial services to deepen your understanding of the subject matter.

7. Stay Motivated and Engaged

Maintaining motivation throughout an online course can be challenging, particularly when faced with competing priorities or a lack of face-to-face interaction. Set short-term goals and reward yourself upon their completion. Connect with fellow learners through virtual study groups or online forums to foster a sense of camaraderie. Regularly remind yourself of the benefits and personal growth associated with completing the course successfully.

8. Seek Support and Clarification

Don’t hesitate to seek support or clarification when needed. Reach out to your instructors for guidance or clarification on course material. Utilize online discussion forums to ask questions or engage in collaborative problem-solving. Leverage the support services provided by your course platform or institution, such as technical support or academic advising.

Conclusion

Online courses present unique opportunities for self-paced learning and personal growth. By setting clear goals, creating a productive study environment, actively engaging with course materials, and managing your time effectively, you can maximize your chances of acing online courses. Remember to stay motivated, seek support when needed, and make the most of the available resources. Embrace the flexibility and adaptability of online learning to achieve your educational goals.