Choose any sport communication video clip from a sport organization. Analyze the emerging technology and publicity of the video by answering the following questions (please use a subtitle for each response):  What strengths does the video have for sport communication? What weaknesses does the video have for sport communication? Are the images appealing? Why or why not? Is the message or music emotional or moving? What is the video communicating? How high is the quality of this video? 1 Research Paper Proposal Name School Course Professor Date 2 Eagles Rocky Kickoff Highlights 2015 Introduction The video I chose for this research proposal is ‘Eagles Rocky Kickoff Highlights 2015′. Video link: https://www.youtube.com/watch?v=Z6E5KzG-NV8 Players win games when they are motivated. The video is meant to hype up the players and the fans who want the team to win the game at Lincoln Financial Field. The players are hyped and motivated in order to win the game they were set to play. The Eagles fans were hyped so they could feel united to the team and cheer during the game to boost their morale (Hancherick, 2011). This video was taken and aired prior to game kickoff and was meant to reach out to the players and fans as a way of connecting with them. Connecting with them would instill hope to the players and fans that there is a likelihood of winning the game and there is a need to work hard. The sounds and images in the video make it energizing for players and fans. This paper will be assessing how the video integrates the concepts of technology advancement and publicity in sports. Major Point 1: There is a strong connection between players and fans since the video is designed to capture the attention of the players and the fans together. Fans tell players that all they need is a win for the game and players tell each other that they must win the game. • Such kind of a relationship pushes the players to do their best to reach their goal. There is a close attachment of players and fans because they each acknowledge the need to attain that win. 3 • Players are motivated to win just as they have won in previous games, while the fans want the players to win the game to make them proud. The video shows payers celebrating their previous wins (in black and white) and this serves as their source of motivation towards winning the game the team is set to play at Lincoln Financial Field. Major Point 2: The video, music, pictures, and tones are incredible and depict a highly revolutionized sport sector, in terms of communication and public relations (Heidary et al., 2014). The quality of the video is high with alternation of pictures in aspects of color, angle, size and shape. With this in mind, it will be important to investigate how they utilize the dynamic technology and concept of public relations to pass the message to various sports stakeholders. • The images, music, pictures, and tonal variation used in this promotional video sends out a strong message that fans and Eagles players can relate with. The video starts with a low tone and colored pictures with an “Eagles player’ being encouraged by his ailing wife that the only favor she needs from him is a win in the game. Immediately after, the video adopts a black and white approach and show players celebrating their wins in previous games which is meant to inform the fans that the team is capable of winning again. Players feel motivated because they have every reason to win the game; they derive their motivation from previous wins and support from their coaches and trainers. The tone and lighting of the video also changes throughout. Speakers and players in the video increase their tones towards the end of the video which shows they are finishing with a strong figure, an approach that occurs when people win a game. 4 • Iheanacho and Rufus (2013) calls sport a giant social issue, which means that it attracts people from different political sides, religions, and social affiliation. It is more of a unifying factor in a society. The video, being a promotional video targets a diverse audience and aims at keeping them informed and instilling hope of winning the game in them. The message of the video is being passed to fans and players and shows the importance of a being motivated and supported. The Eagles have played many games in the past and the wins they have had is their source of motivation to win the upcoming game. The video also incorporates a fans section where they capture fans watching previous games and others celebrating after the team won. Major Point 3: One of the best strategies used in the Eagle’s Rocky promotional video is connecting with fans at an individual level and giving them a reason to champion for the success of the team (Gogoi, 2019; Ramesh, 2016). The video integrates the comments and opinions of the fans, which gives them a chance to air their views, to the public and to the team. When the Eagles win games, the fans are happy, and it is this aspect that bonds them to the team and the players. • The challenge with the video is that there is a very small section for the fans and the fans may feel left out of the promotional video. Only a few fans speak in the video and the producer focuses more on players and their coaches. This may to some extent cause disconnect between players, the team, and the fans (Ramesh, 2016). • The video is also short and should have also focused on the winning strategies the team used to win previous games. This would ensure a strong connection with the stakeholders. 5 Conclusion I hope to discover the extent of influence the players and team members have on the perception of fans, because they form an important part of any sporting activity. It is important to realize that publicity is an essential aspect of the sporting sector, and the sport fraternity ought to make use of technologies that enhance publicity (Ramesh, 2016). The video ‘Eagles Rocky Kickoff Highlights 2015’ is a sport promotional video that carries a strong message to the target audience. The technology used to produce the video creates a strong connection with the viewers and reveals a deeper meaning of what sport is about and not what just meets the eye. Tactful sport communication can be adopted trough the dynamic technologies that are gaining popularity, which can enable a clear and open relation with the fans. Sport is a matter of wining and convincing people to support the team. This can be achieved by adopting technological advancements that ease and better communication and publicity of the team. 6 References Gogoi, H. (2019). The use of ICT in sports and physical education. AkiNik Publications. Hancherick, D. (2011). Tweet talking: How modern technology and social media are changing sports communication. The Elon Journal of Undergraduate Research in Communications, 2(1), 15-21. Heidary, A., Honary, H., & Behjanat, S. (2014). The Role of Information and Communication Technology in Sport Change Management. http://dx.doi.org/10.6007/IJARCSEE/v1i1/1161 Iheanacho, S. B., & Rufus, O. (2013). Information and communication technology and implication for sports management in Nigerian universities sports organizations in the 21st century. Mediterranean Journal of Social Sciences, 4(5), 113-113. https://doi.org/10.5901/mjss.2013.v4n5p113 MOC. (2016, Jan 5). Eagles Rocky kickoff highlights 2015 [Video]. YouTube. https://www.youtube.com/watch?v=Z6E5KzG-NV8 Ramesh, K. A. (2016). Role of information technology in enhancing sports performance. International Journal of Physical Education, Sports and Health, 3(5), 277279. Purchase answer to see full attachment Explanation & Answer: 5 pages Tags: Motivation technological advancement boost chances of winning players self esteem winning spirit User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.