Driving Decarbonization at BMW
BMW Groups (hereafter: BMW) CEO Oliver Zipse looked out his office window from the 22nd floor of the companys iconic four-cylinder-shaped headquarters in Munich, Germany, in June 2022. He was reflecting on his vision for the companys future, which included producing cars with alternative powertrainsdiesel and petrol (gasoline) internal combustion engines (ICE), plug-in hybrid electric vehicles (PHEV), and battery electric vehicles (BEV)so that customers could choose the one that best fit their preferred driving experience, energy infrastructure, range, price, and other criteria.
1) Discuss what you have learned from reading & analyzing the case.
Only use the case as references
3 pages, also can show me some chart if you need.
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