Unit 4 Assignment: SpaceX
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In this assignment, you will review Case Study #12: SpaceX. This case describes Elon Musk’s unique approach to strategy when creating SpaceX. Think about the types of strategies from chapters 5 and 6 that Elon Musk utilized.
Due Date: 11:59 pm EST Sunday of Unit 4

Points: 100

Overview: In this assignment, you will review Case Study #12: SpaceX. This case describes Elon

Musk’s unique approach to strategy when creating SpaceX. Think about the types of

strategies from chapters 5 and 6 that Elon Musk utilized.

Instructions: You will need to review the case study in your textbook, then answer the following

questions utilizing topics covered in previous chapters.

• What were Elon Musk’s motives for creating SpaceX? How do these motives

influence the kinds of decisions he made in creating the firm?

• Thinking about Musk’s prior experiences, capabilities, and motives, what do you

think are his strengths and weaknesses in creating SpaceX?

• What did SpaceX do differently from other space companies?

• Discuss whether you believe the incumbent space companies will adopt

elements of SpaceX’s model (be specific about which). Do you think the

incumbents will survive? Do you believe Jeff Bezos’s Blue Origin is a significant

threat?

Requirements:

• Submit a two-three page Word document covering the elements of the

assignment.

• Develop a clear introduction, body, and conclusion. Use paragraph format and

transitions.

• Focus on the quality of writing and content.

• Use APA format with a title page, in-text citations, and references. Abstract is not

required. The title page, reference page, and appendices are excluded in page

length requirement.

• Research and cite at least two credible sources in APA format.

Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.

BUS411 – Business Policy Seminar