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For this assignment, the Group will analyze the assigned Company’s current condition. You will use the text chapters 1 through 3 as your framework for the analysis, and will incorporate information from external sources including the company and other credible sites.
deliverable will be presented in APA format, will include appropriate topical headings to organize and segment the paper, with correctly formatted citations and references.
Minimally the report will include the following: 
Vision and Mission
Core Competencies
(Internal) Strengths and Weaknesses
(External) Opportunities and Threats
Segment Environmental Scan
Competitive Advantage
Chapter 1
Strategic Management and Strategic Competitiveness
© 2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
1–1
Learning Objectives
Studying this chapter should provide you with the strategic
management knowledge needed to:
1. Define strategic competitiveness, strategy, competitive advantage, aboveaverage returns, and the strategic management process.
2. Describe the competitive landscape and explain how globalization and
technological changes shape it.
3. Use the industrial organization (I/O) model to explain how firms can earn
above-average returns.
4. Use the resource-based model to explain how firms can earn aboveaverage returns.
5. Describe vision and mission and discuss their value.
6. Define stakeholders and describe their ability to influence organizations.
7. Describe the work of strategic leaders.
8. Explain the strategic management process.
© 2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
1–2
Twenty-First Century Competition
Globalization
The global
economy
Rapid
technological
change
Today’s
competitive
markets