Episode 1  You are about to play the first episode of OneDay. You will be playing Emma, a young employee for North South Airlines as she navigates through the world trying to help her company find a new strategy. This episode takes place within various locations within the San Francisco Airport.  Learning Objectives  The theme of this episode is “Assignment and External Context”. You will be asked to think about the following in a broad way:  • What is the Problem? • What is the Context? • Who are our Customers and Competitors? (Qualitative) • What is the Basic Strategic Process I should follow?  In this episode, you will learn about and be measured on your ability to understand the following: • The basics of strategic thinking • How to Develop a Business Growth Strategy • Digital Reinvention and Strategy • The Roots of Organic Growth • The Five Stages of the Strategic Management Process • The Intersection of Business Models, Business Strategy and Innovation • How to evaluate Business Strategy • Different Hierarchical Levels of Strategy • The Five Forces of Strategy • Cost-based strategies vs Differentiation-based strategies  In addition, you will also learn about (and be measured on your learning about) these real-world business skills:    • How to analyze qualitative and quantitative information • How to identify the most pressing problem facing the firm • How to identify all possible sources of information available • How to be direct in asking pointed questions to understand critical information • How to have discussions that lead to a positive experience and result in making new contacts  Pre-Episode Reading  You are expected to read the following before playing the episode, and be able to pass a quiz on the contents before beginning play. The relevant concepts to each reading are in brackets before the reading title.  • [Process] “Good Strategy, Bad Strategy” a book by Richard Rumelt    In-Episode Readings  • [BizVsCorp] Hierarchical Levels of Strategy http://www.quickmba.com/strategy/levels  • [Growth] How to Develop a Business Growth Strategy https://www.inc.com/guides/smallbusiness-growth-st…    • [Growth] The roots of organic growth https://www.mckinsey.com/business-functions/market…  • [Process] The case for digital reinvention https://www.mckinsey.com/business-functions/digita… • [Process] The Five Stages of the Strategic Management Process http://smallbusiness.chron.com/five-stages-strateg…   • [Process] Business Models, Business Strategy and Innovation http://www.businessmodelcommunity.com/fs/Root/8jig…  • [Process] The Economic Essentials of Digital Strategy https://www.mckinsey.com/businessfunctions/strateg… • [Process] The Evaluation of Business Strategy http://teaching.up.edu/bus580/bps/Rumelt,%20evalua… y.PDF  
Episode 1 You are about to play the first episode of OneDay. You will be playing Emma, a young employee for North South Airlines as she navigates through the world trying to help her company find a new strategy. This episode takes place within various locations within the San Francisco Airport.
Assignment: Required Episodes 1-6
Instructions
You will write a reflective paper that demonstrates your understanding of what was covered in
each episode of One-Day business simulation and the connections you are able to make with
respect to course theory and research required for each episode. Focus on interpreting specific
aspects of what you have learned about organization behavior at the completion of each
episode. A good starting point is to briefly identify how the episode impacted you with respect
to (managing and leading people.) The best reflective papers are those that strive to discover
something significant that the casual reader would not have noticed, and then support that
insight with appropriate readings that reflect critical thinking on your part.
STUDENT LEARNING OUTCOMES
1. Explain the basic principles of strategy
2. Provide detailed examples of linkages between knowledge gained in the course and real
world applications with the simulation and your future career.
Use Microsoft Word to complete your paper. Be sure to check for spelling and grammar errors.
Make sure to follow these guidelines:
• Cover page
• 3 to 4 pages (not including cover page and references)
• Double-spaced with 1” margins
• References (“One-Day Articles/Leveling Courses”) in this reflection paper as a key
source in your understanding of Organization Behavior. Include in-text references and a
reference page for any materials you cite using APA citation format.
Assessment
The Reflection Paper Rubric: I look for the level of critical thinking you exhibited in this self-reflection and ask
the question: What is your value-add for a company? Can you address a complex situation with lots of
ambiguity and propose a solution that is grounded in quantitative and qualitative research?
Tips to help you write your paper:
1. A reflection paper is your identification of the main themes of the readings integrated with your
classroom experience and how both affect your thinking and practice. It is not a summary of course
readings or PowerPoint slides.
2. A reflection paper is your chance to add your thoughts and analysis to what you have read and
experienced.
3. A reflection paper is meant to illustrate your understanding of the material and how it affects your
ideas and possible practice in future.
4. Begin by jotting down some of the reading material and class experiences that stand out in your mind.
Decide why they stand out to you.
5. It may be helpful to use the restorative questions to generate some of your thoughts and feelings
about the c experience.
6. Using the first person singular (“I”), relate the readings and classes to your previous knowledge and
experience.
7. Consider if and how what you have read and learned changes your thinking and might affect your
practice in both personal and professional situations.
8. Review the readings and class notes to be sure you’ve included all the relevant information you can
and made all the connections you can.
9. Give your reflection paper structure with an opening paragraph, main body, and conclusion.
10. It may be helpful to write the body of the paper first by using Steps 4-7, and then decide what your
opening paragraph should say. The opening paragraph may be brief, only a sentence or two, but it
should offer some overall statement of your perspective based on what you’ve learned (e.g., Before I
experienced One-Day, I had never considered how organizations respond to changes in the
environment, that is, changing consumer demands and pricing.). Then you could go on to describe
which readings or class experiences affected your thinking and why. You could disagree with some of
the readings or ideas. The conclusion of your reflection may also be brief (e.g., I realize that I must
learn how to be more supportive to get the best from my team.). Or it could be uncertain (e.g., I don’t
agree with everything I learned but I am going to consider using some of the practices in the future to
see if they change my working relationship with others.).
OneDay Student Guide and Registration
Instructions
Your school is investing in YOUR education!
www.peregrineacademics.com
WELCOME:
Welcome to OneDay, an interactive Learning eXperience Course. To help you achieve
your best results, it is essential you read and follow this guide, and watch an
introductory video BEFORE you download the application and begin the simulation.
OVERVIEW:
OneDay is a multi-episode Interactive Learning eXperience (I-L-X) that teaches about
the concept of business strategy. In all episodes, you will play the role of Emma, the
protagonist, and a young employee of a company called North South Airlines (NSA) as she navigates through the game environment. You may gather information along
the way from various characters and other information sources, which include
articles, videos, business, cards, emails, and text messages. You will be quizzed
about concepts related to strategy, external readings, asked to prioritize what you’ve
learned, to make decisions about what type of strategy to implement based on your
learnings, and finally, to deliver a presentation to the CEO of your company.
GOAL:
Your goal is to choose a strategy, supporting actions and statements, and a variety of
other types of information to build an argument to present to the CEO on how to
improve the airline’s success. You will gather this information throughout each
episode, and you should take advantage of reading materials, quizzes, conversations
with other characters, learning strategies, and reports. Your final score will be
influenced by how much you utilize these learning points and opportunities
throughout each episode. For example, collecting business cards, reading articles
and taking quizzes, spending time interacting with characters, and the type of
questions you ask the characters, along with your intentional selection of learnings
and strategies, will have an impact on your overall score.
GETTING STARTED:
Before going further, this is an excellent time to watch the OneDay Student
Introductory Video. This video will provide valuable information about the OneDay
episodes and how you can better navigate your way successfully through this course.
VIDEO LINK: https://vimeo.com/250447426/89aec8dd82
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OneDay Curriculum:
OneDay has a total of seven episodes. However, you may not be accessing all seven,
but only specific episodes designated for your course. Please follow the instructions
from your professor about which specific episodes you are expected to complete.
Episode seven contains a final exam for institutions that choose to utilize the exam.
SCORING AND EPISODE FLOW:
You may play OneDay as often as you would like, and it would be beneficial to your
score to play each episode multiple times; the game allows for multiple plays. Each
time, you will build upon the learnings, strategies, and contacts you gathered during
your previous play (except for episode one; your learned information will not be
saved should you choose to replay that episode.) You are expected to learn strategic
principles and behaviors through your experiences in OneDay, and the more times
you play, the better you will learn the concepts. Each time you play, your scores will
be saved, but only your highest total score will count toward your final score.
Beware, purposely playing badly at first to show “greater improvement” in later
game plays may work against your final score.
Each episode has a related theme, as shown below:
EPISODE 1: ASSIGNMENT AND EXTERNAL CONTEXT
EPISODE 2: OPERATIONAL OPPORTUNITIES AND CONTSTRAINT
EPISODE 3: STRATEGIC OPTIONS AND QUANTITATIVE SUPPORT
EPISODE 4: HYPOTHESIS TESTING AND FOLLOW UP
EPISODE 5: FEASIBILITY AND IMPLEMENTATION
EPISODE 6: COMMUNICATING STRATEGY
EPISDOE 7: OPTIONAL-FINAL EXAM
During the game, you will be measured on your learning about strategic concepts,
tools, and topics, such as those indicated below:
•
•
•
•
•
•
•
•
•
Overview of strategy
Improving operational efficiency
Creating a low-cost strategy
Achieving differentiation
Enhancing domestic industry attractiveness
Attractiveness of outsourcing
Focus on diversification
Creating a global strategy
Taking advantage of a fast follower strategy
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•
•
•
•
•
•
•
•
•
•
•
•
•
Potential for merger or acquisition
Enhancing the triple bottom line
Avoiding likely competitive response
Finding a blue ocean strategy
Resource, capabilities, core competence
Vision and mission
VRIO
SWOT
Strategy execution
Stakeholders
Governance
Competitive environment
Competitor reactiveness
Selected concepts are associated with quiz questions and with your readings. You
will see references to these concepts throughout this document.
Concept
Alliance
BizVsCorp
BlueOcean
Cap-Res
CompResponse
Diagnosis
Diversification
Execution
FastFollow
Global
Governance
Growth
IndAttract
LowCost-Diff
M&A
Measures
OpEff
Process
RenewalCycle
Vis-Miss
Definition
Alliances including joint ventures but not M&A
What is a business strategy versus a corporate strategy
The theory of blue ocean strategy
Understanding the role of capabilities, resources and core competencies
in developing strategies and strategic responses
How like competitors are to respond to a strategy – including concepts of
awareness, motivation and ability
Diagnosing the problem in anticipation of developing a strategy
The role of diversification (which is related to concepts of outsourcing,
alliances and geographical expansion)
Implementing strategy
The tension between being a first mover versus a fast follower
Internationalization of operations and the strategies to pursue in
globalizing
Governance, including stakeholder analysis
How strategies can help companies with growth
Enhancing industry attractiveness through strategy
Gaining competitive advantage through a low cost or a differentiated
strategy – includes the concept of focus
Mergers and acquisition which is related to alliances in general
Financial (and non-financial) measures of success for a company – these
can include concepts like the triple bottom line
Operational efficiency and how it relates to strategy
The process of strategic thinking and developing a strategy – including the
generalize tools for the process like SWOT, lean canvas, etc.
The life cycle of a strategy
Developing and communicating vision and mission statements.
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Please review the episode overviews
contained in the following pages, about the
theme and location of each episode, before
you begin to play OneDay.
Doing so will assist you in understanding the
game, how to navigate through the game,
and what concepts you should learn as you
proceed through each episode.
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EPISODE ONE:
Episode One takes place within various locations within the San Francisco Airport.
Learning Objectives:
The theme of Episode One is “Assignment and External Context.” You will be asked
to think about the following:
•
•
•
•
What is the problem?
What is the context?
Who are our customers and competitors? (Qualitative)
What is the basic strategic process I should follow?
You will learn about and be measured on your ability to understand the following:
•
•
•
•
•
•
•
•
•
•
The basics of strategic thinking
How to develop a business growth strategy
Digital reinvention and strategy
The roots of organic growth
The five stages of the Strategic Management Process
The Intersection of Business Models, Business Strategy and Innovation
How to evaluate business strategy
Different hierarchical levels of strategy
The Five Forces of Strategy
Cost-based strategies vs differentiation-based strategies
You will also learn about and be measured on your learning about these real-world
business skills:
•
•
•
•
•
How to analyze qualitative and quantitative information
How to identify the most pressing problem facing the firm
How to identify all possible sources of information available
How to be direct in asking pointed questions to understand critical information
How to have discussions that lead to positive experience and result in making
new contacts
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EPISODE TWO:
Episode Two takes place within various locations of NSA’s back offices in San
Francisco Airport.
Learning Objectives:
The theme of Episode Two is “Operational Opportunities and Constraint.” You will
be asked to think about the following:
•
•
•
•
What is happening internally in the firm?
What is the operational view?
What are my strategic options?
What are my strategic constraints?
You will learn about and be measured on your ability to understand the following:
?
?
?
?
?
?
?
?
?
?
?
?
First mover advantage
Fast follower strategies
Blue Ocean strategies
SWOT
Resources vs capabilities
Low cost vs differentiation
Mission/Vision
Five Forces
Why strategy is everyone’s Job
The six types of successful acquisitions
How to properly test your strategy
The economic essentials of digital strategy
You will also learn about and be measured on your learning about these real-world
business skills:
• How to analyze qualitative and quantitative information
• How to identify all possible sources of information available
• How to have discussions that lead to a positive experience and result in
making new contacts
• How to investigate and learn new information
• How to evaluate reports quickly in order to draw the right conclusions
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EPISODE THREE:
Episode Three takes place within various locations on an NSA flight from San
Francisco to Los Angeles.
Learning Objectives
The theme of Episode Three is “Strategic Options and Quantitative Support.” You
will be asked to think about the following:
•
•
•
•
•
How can I expand my strategic options?
What are the various concepts I need to know?
What quantitative data is available to help me?
How can I prioritize what I have learned?
How can I form an initial strategic hypothesis?
You will learn about and be measured on your ability to understand the following:
• SWOT
• International expansion
• Competitive advantage
• Long term performance
• Diversification
• Why dominating your category can be a flawed strategy
• Digital strategy across industries
• How to build trust while cutting costs
• Principles of strategy through execution
• Balancing profitability and performance
You will also learn about and be measured on your learning about these real-world
business skills:
•
•
•
•
How to fit available strategies with what you’ve learned
How to analyze qualitative and quantitative information
How to identify all possible sources of information available
How to have discussions that lead to a positive experience and result in
making new contacts
• How to investigate and learn new information
• How to evaluate reports quickly in order to draw the right conclusions
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EPISODE FOUR:
Episode Four takes place on a taxi ride between Los Angeles airport and NSA’s
Headquarters.
Learning Objectives:
The theme of Episode Four is “Hypothesis Testing and Follow Up.” You will be
asked to think about the following:
•
•
•
•
How can I test my hypothesis?
How can I ask appropriate follow up questions?
How can I assess the feasibility of strategic directions?
How can I demonstrate strategic understanding?
You will learn about and be measured on your ability to understand the following:
•
•
•
•
•
•
•
•
•
•
•
•
International expansion
Managing stakeholders
Triple bottom line
Implementation
Business vs corporate strategy
Business level strategy risks
Tangible vs intangible resources
Resources and capabilities
Outsourcing
Competitive response
Diversification
Acquisitions
You will also learn about and be measured on your learning about these real-world
business skills:
•
•
•
•
•
How to fit available strategies to appropriate actions
How to fit available strategies with what you’ve learned
How to analyze qualitative and quantitative information
How to identify all possible sources of information available
How to have discussions that lead to a positive experience and result in
making new contacts
• How to investigate and learn new information
• How to evaluate reports quickly in order to draw the right conclusions
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EPISODE FIVE:
Episode Five takes place entirely within NSA Headquarters.
Learning Objectives:
The theme of Episode Five is “Feasibility and Implementation.” You will be asked
to think about the following:
•
•
•
•
How can I connect concepts to strategies?
How can I further test my hypothesis?
How can I get more concrete about the “how’s” of enacting strategy?
How can I gather and assess potential actions?
You will learn about and be measured on your ability to understand all concepts
previously introduced in the course, as well as these real-world business skills:
•
•
•
•
•
•
How to fit strategic concepts to potential strategies
How to fit available strategies to appropriate actions
How to fit available strategies with what you’ve learned
How to analyze qualitative and quantitative information
How to identify all possible sources of information available
How to have discussions that lead to a positive experience and result in
making new contacts
• How to investigate and learn new information
• How to evaluate reports quickly in order to draw the right conclusions
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EPISODE SIX
Episode Six takes place entirely within the library at NSA Headquarters.
Learning Objectives
The theme of Episode Six is “Communicating Strategy.” You will be asked to
think about the following:
•
•
•
•
•
•
•
How can I make my final strategic choice?
How can I build a supporting argument for my choice?
How can I assess the needs of my audience?
How can I communicate my strategy?
How can I communicate my action plan?
How can I develop a contingency plan?
How can I respond productively to feedback?
In this episode, you will learn about and be measured on your ability to
understand all concepts previously introduced in the course, as well as on these
real-world business skills.
•
•
•
•
•
•
•
•
How to fit strategic concepts to potential strategies
How to fit available strategies to appropriate actions
How to fit available strategies with what you’ve learned
How to analyze qualitative and quantitative information
How to prioritize important information
How to ask productive questions
How to identify strategic problems and weaknesses
How to build compelling opening and closing arguments
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EPISODE SEVEN:
Episode Seven is the epilogue of your OneDay episodes. Follow the instructions
provided within this episode to successfully conclude your course.
Now that you have had an overview of the OneDay simulation, you
are ready to begin the registration process. Please follow the stepby-step process outlined in the following pages.
Page | 11
STUDENT REGISTRATION PROCESS:
1. You will receive an email from the course administrator. This email will likely be in your SPAM/JUNK folder.
2. Click on the link located in the email labeled “Click Here”
3. The link will take you to the ONEDAY registration page.
Please fill out your Name, Username, and create a password.
*Your email address will be prefilled and cannot be edited
First Name Last Name
Email Address
Username
Password
Password
4. Select “agree” once you have read through the terms and conditions.
Page | 12
5. You will then receive the verification email from the course administrator. Click the “Verify Registration” link
Email Address
6. You will then be brought to the ONEDAY sign in page. Please type in the
credentials you created during registration and click “Login”.
Next, you will be taken to the ONEDAY Dashboard.
You will be required to answer a one question quiz
before you can proceed and will be required to do
so before each episode. You can only answer the
quiz while in the dashboard. You cannot play the
game within your HTML dashboard. You can only
do so within the OneDay player. You will have to
keep your dashboard open while playing. Initially,
the Dashboard will not provide any information.
You will return to the Dashboard (https://oneday.il-x.com/index.html) only for accessing pre-episode
quizzes, to check your progress, or to see your
scores.
Now, install the OneDay Player using the
instructions below.
7. Use the link provided below to download and install the ONEDAY Player to your computer
** If you are using a Mac computer, please see the Special Instructions on Page 6 of this document.
https://onedaypas.s3.us-east-2.amazonaws.com/OneDayInstaller.msi
8. Once downloaded, open the installer.
9. Select “Next” on the setup wizard.
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10. Select “Next” on the Installation Folder
11. Select “Install” on the “Ready to Install” prompt
12. Select YES to allow app to make changes on device
13. Wait for the installation
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14. Select “Finish” on Completing the One Day Setup Wizard
15. The ONEDAY App should now be installed.
Open the app on your computer and select “Play!”
16. Enter the Username and Password
created previously in your dashboard
then select “Login”
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1. You can now begin your ONEDAY assignment by
selecting Episode 1. You will access ALL episodes
through the app and you can only open them sequentially,
upon completing each one.
Special Instructions for Mac Users
If you are using a Mac computer, replace steps 7 through 15 above with the steps below, and
use the link provided below to download and install the OneDay player to your computer.
https://onedaypas.s3.us-east-2.amazonaws.com/OneDay_student_Player.app.zip
1.
2.
3.
4.
Download the file by clicking the above link
Click/Open .ZIP file downloaded in step #1
File will be auto expanded; wait for expansion to finish.
Control Click to open the .APP file, then choose “Open”
If you receive this error,
you will need to do a Ctrl-Click (hold down
the Ctrl key while clicking on the file name
with your mouse), which will allow you to
change the dialogue to give you an option
to open anyway.
Student Support Links:
If you experience further issues, or if your issue is not related to the
above listed areas, please contact us at 877.260.1555, or complete a
Support Request Form using the link below:
http://peregrineacademics.freshdesk.com/support/tickets/new
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