Assignment Content

Read Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making from the University Library.

Write an analysis and evaluation of a companys effectiveness in the following areas:

Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
Relate the triple bottom line to an organizations sustainability.
Analyze consumer influence on ethical behavior in marketing.
Assess the value of communicating ethical behavior to the public.
Conclude how ethical issues influence legal issues in marketing.