The following exercise allows you to practice collaboration skills while learning about marketing concepts and strategies.
Complete the warm-up exercise, Strategic Marketing Basics. A transcript of this interactive exercise is also available.

As a marketing manager, how does a focus on sustainability inform your tasks and activities?
Pick a company or brand you are familiar with and share an example of how the company has incorporated sustainable practices. Why is it important to take a sustainable approach?
What partnerships and collaborations might a company enter into in order to maintain effective sustainability practices?
How might sustainability contribute to customer satisfaction?