Your Perfect Assignment is Just a Click Away
We Write Custom Academic Papers

100% Original, Plagiarism Free, Customized to your instructions!

glass
pen
clip
papers
heaphones

Discussion: Environmental variables in marketing plan

Discussion: Environmental variables in marketing plan

Assignment Description
Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. They hired you”a highly-regarded marketing consultant”to bring a fresh perspective to the marketing plan. You are scheduled to meet with Michelle and Elena next week to discuss the environmental conditions that are relevant to introducing the new product.
As you prepare for the meeting, you consider all of the possible environmental issues. You recognize that Elena brings an interesting perspective to the process because she has experience designing mobile phones for the Eastern European market, and she is pushing for a new product that can be marketed worldwide. On the other hand, Michelle is more concerned with the domestic marketplace and is worried that trying to market a new product anywhere outside the United States”much less worldwide”could be very risky.
You sit down to start your work on the marketing plan, and you begin by drafting some goals that the marketing plan needs to address.
Walking through the halls at MM, you ponder the job that lies ahead. Coming out of her office, Michelle spots you and heads in your direction.
“I’m so glad you’re here,” she says. “Have you settled into your office?”
“Yes,” you say. “I’m eager to get started.”
Michelle enters your office and takes a seat in a chair. “I’m scheduled to make a presentation to the board at the quarterly meeting next week. I know it’s short notice, but I was wondering if you could pull together a 30-minute presentation for them?” she asks.
“What would you like me to present?” you ask.
“As you know, you and Elena have been brought on to revitalize the product line for the company. Your role is to create a winning marketing plan that will allow us to capitalize on the new product that Elena is designing. The board would like you to discuss some of the issues that you will be considering as you develop the marketing plan for the new product. I know they’re especially interested in your thoughts on the global market.”
“That sounds like a great idea,” you say.
Consider the environmental variables (i.e., technological, demographic, economic, political, and cultural variables) that you must include in your marketing plan, and answer the following:

Which of the environmental factors do you feel is the most critical, and why?
What might someone with an opposing viewpoint think is the most important?

Given this opposing argument, how would you argue your opinion?

What solutions should be considered as you seek to develop a sense of ownership of your plan?
What solutions would you recommend to the board, and why?
Is a compromise feasible?

Order Solution Now

Our Service Charter

1. Professional & Expert Writers: Homework Free only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Homework Free are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Homework Free is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Homework Free, we have put in place a team of experts who answer to all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.

Homework Free Org

Your one stop solution for all your online studies solutions. Hire some of the world's highly rated writers to handle your writing assignments. And guess what, you don't have to break the bank.

© 2020 Homework Free Org