Marketing Project
1-Product Description:

Section should describe the product, and include its features and benefits to the customers. Should also discuss who your target market is and why they would place value on the product.

2-Rationale for Country Selection:

Section should discuss why you have chosen your particular country. Reasons should include (but not limited to) identified and measured market opportunity, economic political and social trends, target market in country and benefit of product to that country and target market.

3-Market Entry Strategy:

Grade reflects if a suitable market entry strategy is chosen. Should discuss if you intend to undertake direct or indirect exporting, licensing, franchising, partnership, alliance or joint venture. Your reason for selecting should reflect the advantages of the entry strategy and why it is best for your product and chosen country. Reasons why it is best may include (but not limited to) need to control quality, need to learn new market, company’s competencies, sharing of capabilities and risks, etc..

4-Pricing and Promotional Mechanisms:

Grade for this component is split between the two concepts. Should identify one of the pricing strategies discussed in course. Solid reason for this strategy should be chosen. You should be able to identify competitive pricing in the market, the price you would charge, the basis of the price (costs, competitive pricing) and why customers and the market will accept this price. Other factors that influence pricing should be discussed. Method(s) of promotion should also be selected, including advertising methods and possible direct selling or other methids (i.e trade shows). For advertising you should identify the media used, and why it is selected (i.e cost effectiveness, ability to reach target market in your country)

5-Distribution:

Grade reflects how you intend to distribute the product, including various intermediaries in the supply channel (ie types of retail outlets, distributors, wholesalers, etc.). The rationale for the distribution strategy may reflect why it is the best way to reach your target market in an efficient and effective manner, among other things.

6-Conclusion:

Conclusion should focus on discussion on why you believe this plan is effective. Your discussion should focus on risks to the plan, how risks would affect the plan, and how you would address the plan.

7-Overall Project:

Marks assessment of grammar, spelling, sentence structure, and overall clarity. A 1/2 mark deducted for each error identified. Mark also reflect title page and table of contents, as well as appendixes which must be included. Appendixes should include supporting tables, charts, pictures, etc. These should not be in the main body of the text. Marks will also reflect visual quality of the report – text properly aligned, appearance of cover page, arrangement of appendixes, etc.