Next, download the file Sample Data. Prepare a chart similar to the one in the downloaded file to indicate whether the correlation between Variables A and B were found to be positive, negative, or minimal. Provide explanation and justification for your decisions.
In your own words, explain what it means if the correlation of 2 variables is positive, negative, or minimal (close to 0), and give an example of each.
What do you deduce from the correlations? Explain if you believe these to be short or long-term objectives and outcomes. 
What are the implications for Big D Incorporated regarding their client in the outdoor sporting goods?
What are the implications for the penetration into the indoor sporting goods market?

Also, how can you use the correlation tools to identify the variables in the research toward the expansion into the indoor sporting goods market?
Variable A
Variable B
Number of indoor
basketball leagues in
demographic area
Three college basketball teams
and one NBA team in region to
spark interest.
High demographic of
younger target market.
Lack of any indoor sporting
facilities.
High number of indoor
sporting facilities.
Extremely warm geographic
area.
Rural geographic setting.
High-income geographic area.
Correlation:
positive, negative,
minimal?

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