Company Analysis
For this week’s discussion, choose either Option A or Option B. You do not need
to do both. As you draft your discussion post, remember that adding support to
your statements adds strength to your position. When you reference a source to
support your ideas or opinions, you must cite that source following APA
guidelines.
In preparing your response, you will need to know what SIC and NAICS codes
are and why they are important. They are both codes for classifying a business
or company within an industry grouping. In short, they identify the company’s
business. These classifications are useful for purposes of trade, understanding
competition, and financial reporting.
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The Standard Industrial Classification (SIC) codes, established in the 1930s, classify
U.S.-based companies according to a four-digit code.
The North American Industry Classification System (NAICS) was established in the
late 1990s to assign a six-digit code to companies operating in North America. A
primary purpose of NAICS is to harmonize the classification schemes between
Canada, the United States, and Mexico.
The following resources will help you identify SIC and NAICS codes for the
business or company you have selected for your Unit 10 assignment:
Executive Office of the President, Office of Management and Budget. (2017). North
American industry classification system [PDF]. Retrieved from
https://www.census.gov/eos/www/naics/2017NAICS/2017_NAICS_Manual.pdf
United States Department of Labor. (n.d.). Standard industrial classification (SIC)
system search. Retrieved from https://www.osha.gov/pls/imis/sicsearch.html
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Option A: In 3–4 paragraphs, analyze the small business you have selected for
the market analysis assignment you will submit in Unit 10. In your analysis of the
business, be sure to address each of the following questions:
What is the primary product or service being marketed by the business?
What are the core competencies of the business?
What are the characteristics of the workforce in this business?
What are the SIC and NAICS codes for the business?
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Option B: In 3–4 paragraphs, analyze the publicly traded company you have
selected for the market analysis assignment you will submit in Unit 10. In your
analysis of the business or company, be sure to address each of the following
questions:
What is the primary product or service being marketed by the company?
What are the core competencies of the company?
What are the characteristics of the workforce in this company?
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What are the SIC and NAICS codes for the business?

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